
Highlights
Age Groups Seen
- Adult 21-65
- Older Adult >65
Languages
- English
Gender
MaleLocations
- Emplify Health La Crosse Ophthalmology
- 724 Denton Street, La Crosse, WI 54601
- Get Directions
- phone: 608-775-2191
- Emplify Health Viroqua Optometry
- 407 South Main Street, Viroqua, WI 54665
- Get Directions
- phone: 608-637-8281
- Emplify Health Whitehall Optometry
- 18606 Ervin Street, Whitehall, WI 54773
- Get Directions
- phone: 715-538-4330
- Emplify Health Winona Ophthalmology
- 1122 West Highway 61, Winona, MN 55987
- Get Directions
- phone: 507-454-4640
- Emplify Health Whitehall Ophthalmology
- 18601 Lincoln Street, Whitehall, WI 54773
- Get Directions
- phone: 715-538-4361
Expertise
Education
- Residency: University of Virginia Medical Center, Ophthalmology, 2004
- Medical School: University of Wisconsin School of Medicine and Public Health, 2000
Board Certifications
- Ophthalmology: American Board of Ophthalmology, 2006
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Ratings & Reviews
4.9 out of 5
583 ratings, 144 reviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 4/9/2026
Well, everything seemed to have gone well. No discomfort and I can seem to see well. So thank you for the good experience. I was kind of apprehensive, but it all went well.
- 5 out of 5 starsReviewed on 4/5/2026
The best, Thank you
- 5 out of 5 starsReviewed on 3/27/2026
I was treated so wonderful!! You guys in this dept are AMAZING. I as in and out in no time at all. Gundersen has ALL WAYS been very very good to me. Your dept is super! Actually every dept that I have been to has been OUTSTANDING! I work in a healthcare setting, and my compliments are sincere. Thank you for your care.
- 5 out of 5 starsReviewed on 3/27/2026
Everything was just fine.
- 3 out of 5 starsReviewed on 3/28/2026
Health care is too expensive
- 5 out of 5 starsReviewed on 3/20/2026
When Gundersen became Emplify, it became harder to log in to My Chart. I realize that some people might need all the security and passwords, but I really don't. They only make it more difficult for me and very confusing.
- 5 out of 5 starsReviewed on 3/7/2026
Always great care. Thank you!
- 5 out of 5 starsReviewed on 3/6/2026
Nothing, as all was good.
- 4 out of 5 starsReviewed on 3/4/2026
Dr. Whitford suggested, recommended, told me I need to have cataract surgery in both eyes and he wanted to schedule it. He didn't have time to answer any questions. I've never known anybody that had cataract surgery. I have no idea what it entails, other than very general, or what I need to do afterward or how long. I live in the country alone. I'm older. I have two big rescue dogs and I do everything here. And somewhat crippled and there were no answers. They were just running behind time or something. And so I came home and I said, well, he said, well, you have to schedule them up. I said, no, and I don't know anything about this. So I went home and spent a couple hours trying to read from Mayo and from Johns Hopkins what cataract surgery involved and what you need to be careful of afterward and how long, and if there's two eyes, how soon can they schedule them together and what to do about driving, what to do, you can't get knocked over.
- 5 out of 5 starsReviewed on 2/28/2026
All the staff I dealt with was very courteous and professional
- 4 out of 5 starsReviewed on 3/1/2026
I told my regular eye dr I still had a problem in my left eye. Hope it is now fixed
- 5 out of 5 starsReviewed on 3/1/2026
All of the people there were very kind and very helpful and I can see again. And it was amazing and Doc was just superb. I would recommend him to anyone. Thank you.
- 5 out of 5 starsReviewed on 2/27/2026
Everyone knew what they were doing and I felt very much at ease while at the facility. The doctor was great and took good care of my problem.
- 5 out of 5 starsReviewed on 2/28/2026
Very good
- 5 out of 5 starsReviewed on 2/26/2026
Great job.
- 5 out of 5 starsReviewed on 2/28/2026
Dr. Whitford and his staff answered all my questions with patience and kindness. They explained clearly what my procedure would be for cataract surgery which gave me a great " peace of mind". I feel very confident with both Dr, Whitford and his team.
- 5 out of 5 starsReviewed on 2/20/2026
Dr Whitford was very kind, he knew exactly what was wrong with me and treated me right away. I walked away in tears as it made a huge difference for my sight. Thank you so much!
- 5 out of 5 starsReviewed on 2/19/2026
I was very happy with my visit. The doctor worked on helping my find a solution.
- 5 out of 5 starsReviewed on 2/19/2026
Dr Whitford takes the time to listen. Very thorough. Has a good bedside manner. Treats me with respect.
- 5 out of 5 starsReviewed on 2/19/2026
All was great!
- 5 out of 5 starsReviewed on 2/15/2026
on time appointment, friendly jprofessional staff, great experience, short time to wait
- 5 out of 5 starsReviewed on 2/14/2026
I was very impressed with everyone. The appointment process was smooth from step to step. Each professional was kind and explained everything.
- 5 out of 5 starsReviewed on 2/12/2026
Dr. Whitford is absolutely the best. There's really nothing else I can say. I highly recommend him to anyone who is having eye issues. He is respectful and explains things well.
- 5 out of 5 starsReviewed on 2/10/2026
On time, considerate, professional. JOB WELL DONE! Dr. Whitford the BEST!
- 5 out of 5 starsReviewed on 2/7/2026
Thanks to all.
- 5 out of 5 starsReviewed on 2/6/2026
Dr Whitford was courteous, knowledgeable and very professional. Great experience.
- 5 out of 5 starsReviewed on 2/10/2026
No complaints!
- 5 out of 5 starsReviewed on 2/1/2026
Staff is so knowledgeable, cheerful and helpful
- 5 out of 5 starsReviewed on 1/31/2026
Dr. Whitford and his support staff are excellent. Explain process, helpful and are kind and considerate!
- 5 out of 5 starsReviewed on 1/31/2026
Very good professional friendly staff.
- 5 out of 5 starsReviewed on 1/29/2026
Dr Whitforfd is extremely kind, knowledgeable & most pleasant. His tech was the same. Everything about the entire evaluation was most helpful in my decision for a future surgery. And what to expect for the outcome. I met 4 different staff during the exam & evaluation. I was so impressed with each one. Each staff member was very well-versed in each step involved with necessary future appointments. Excellent experience, excellent staff, & wonderful provider in Dr. Whitforfd. Looking forward to continuing my care with him & his staff. A true asset for Emplify in LaCrosse area .
- 5 out of 5 starsReviewed on 1/17/2026
Very good
- 5 out of 5 starsReviewed on 1/17/2026
It all went good, i'm not the best at doing things online. I rather have phone calls.
- 5 out of 5 starsReviewed on 1/11/2026
A professional and personal medical appointment. Thank you.
- 5 out of 5 starsReviewed on 1/10/2026
Very professional staff
- 5 out of 5 starsReviewed on 1/8/2026
Dr. Whitford and his staff were all wonderful.
- 5 out of 5 starsReviewed on 12/31/2025
I was a walk-in patient sent by my doctor from Richland Center Hospital. My first time ever there. I usually go to UW Madison. Everyone I encountered was extremely friendly and helpful. I felt so worried upon arriving at a new place. I felt immediately cared for from the moment I spoke to the receptionist. She made sure I understood where I needed to go. The next receptionist was equally kind and patient. The wonderful nurse who prepared my eyes was absolutely amazing! The doctor who I seen also immediately made me feel comfortable. He carefully explained everything I needed to know. I felt so relieved after I got back home because I had my answers. I'd never met any of this team before today. So thankful for the fact you all were open on a day after Christmas! Thank-You Everyone!
- 5 out of 5 starsReviewed on 12/30/2025
I had to wait almost 40 minutes before the doctor arrived. I felt like he was very busy. He did apologize for the wait. I felt he was a little rushed and tried to do the procedure before the pain meds kicked in.
- 5 out of 5 starsReviewed on 12/27/2025
Always good with Dr. Whitford and staff.
- 5 out of 5 starsReviewed on 12/25/2025
Dr Whitford was professional caring and explained everything carefully. His whole team was very nice and listen my concerns.
- 5 out of 5 starsReviewed on 12/19/2025
A wonderful facility. Everyone I was involved with was most kind and helpful. Thank you Gundersen.
- 5 out of 5 starsReviewed on 12/18/2025
this visit was wonderful from start to finish. Dr. Steve was thoughtful and listened me, Thank you for the extra time.
- 5 out of 5 starsReviewed on 12/19/2025
The doctor was very nice. He told me the procedure and made me feel comfortable. He and his staff were informative and had an easy manner with each other that made me feel relaxed. I would definitely refer my friends and family for eye care to him!
- 5 out of 5 starsReviewed on 12/17/2025
Great service and very nice people
- 5 out of 5 starsReviewed on 12/17/2025
Overall, very positive.
- 4 out of 5 starsReviewed on 12/11/2025
I need to call ophthalmology because I have a few floaters in my eyes since surgery and need to see if that is part of the healing process.
- 5 out of 5 starsReviewed on 12/11/2025
Fantastic!! Helped me fast-track everything
- 5 out of 5 starsReviewed on 12/4/2025
Five Star Care, as always
- 5 out of 5 starsReviewed on 12/4/2025
It was all good.
- 5 out of 5 starsReviewed on 11/30/2025
Quick, efficient, thorough, no complications. Great Dr and staff! Thank you!
- 5 out of 5 starsReviewed on 11/21/2025
All was great
- 5 out of 5 starsReviewed on 11/20/2025
I needed laser treatment for my right eye and the procedure took about 4 minutes and for that I had to wait one month for an appointment. I suffered with my sight for 6 months or so, couldn't drive or see much. I wish it wouldn't take so long to get an appointment. But now I see clearly so I'm more than happy. Thank you
- 5 out of 5 starsReviewed on 11/20/2025
Everything went as expected.
- 5 out of 5 starsReviewed on 11/20/2025
Would make it easier if the building name could be added to visit address. This would get me to the right place faster. I went to founders building first instead of East.
- 5 out of 5 starsReviewed on 11/23/2025
Always on time
- 5 out of 5 starsReviewed on 11/13/2025
It was a perfect appointment. No issues.
- 5 out of 5 starsReviewed on 11/9/2025
glad you're there, thank you
- 5 out of 5 starsReviewed on 11/6/2025
They were all so nice. I am a little scared about it all.
- 5 out of 5 starsReviewed on 11/6/2025
everything went smooth and professionly.
- 5 out of 5 starsReviewed on 11/6/2025
Everything was good.
- 5 out of 5 starsReviewed on 11/6/2025
Excellent staff. Informative and caring.
- 5 out of 5 starsReviewed on 11/6/2025
Got in early , no problems everyone was very polite and friendly.
- 5 out of 5 starsReviewed on 10/28/2025
Everyone was respectful and I appreciate that the provider stopped what he was doing in order to face me whenever I asked a question. It was a positive experience.
- 5 out of 5 starsReviewed on 10/28/2025
Everyone was very helpful and kind.
- 5 out of 5 starsReviewed on 10/25/2025
Cannot access the results info.
- 5 out of 5 starsReviewed on 10/23/2025
Love Dr Whitford, very proficient n very knowledgeable, wonderful personable, great team as well
- 5 out of 5 starsReviewed on 10/16/2025
A very welcoming department. Everything was explained and my questions were answered. I felt comfortable with the Dr. doing the procedure. I would recommend him to others.
- 5 out of 5 starsReviewed on 10/16/2025
My appointment was canceled unbeknownst to me. I l live 1 1/2 hours away so it would be quite inconvenient to come back another time. The scheduling person was extremely helpful arranging for me to be seen the same day.
- 3 out of 5 starsReviewed on 10/16/2025
I was waiting in the room for over 30 minutes to be seen. The doctor was 30 minutes late for my appointment.
- 5 out of 5 starsReviewed on 10/3/2025
They all did a great job, will definitely be going there again when needed, I like that they have a location in Winona Mn. close to where I live. Don't necessarily like the check-in online, too repetitive and if I had changes would stop @ a check-in with a real person.
- 5 out of 5 starsReviewed on 10/2/2025
Excellent ?
- 5 out of 5 starsReviewed on 10/2/2025
Dr assistant was very thorough. Polite. Dr was informative to all my questions.
- 4 out of 5 starsReviewed on 9/27/2025
I did not do any digital so could not honestly answer the last question.
- 5 out of 5 starsReviewed on 9/28/2025
Long wait time but excellent result!
- 5 out of 5 starsReviewed on 9/26/2025
Dr. Whitford is an experiences physician with a relaxed, caring bedside manner. He has been my ophthalmologist for several years who has taken excellent care of my vision. I am grateful for his care and expertise.
- 5 out of 5 starsReviewed on 9/27/2025
something needs to be done about that. It makes it very difficult to have an appointment there. I'd much rather go to Onalaska. Check-in process is fine. The check-in stand didn't have enough pens. I would say another thing that's awkward is there's all kinds of prompts to check in online ahead of time. Why would I check in if I'm not
- 5 out of 5 starsReviewed on 9/24/2025
I can't express my gratitude enough. Before this procedure, I was having so much trouble, and now my corrected vision feels like a miracle. It was such a struggle before, but now I feel as though I've been given a whole new life. My deepest thanks to Dr. Whitford and his team.
- 5 out of 5 starsReviewed on 9/19/2025
Pleased with my procedure, and all is going well. Very quick and painless procedure . I am thankful for all the information after the procedure that helped me understand why I needed this treatment. Thank you .
- 5 out of 5 starsReviewed on 9/19/2025
Everyone was very professional and didn't have to wait staff was very prompt
- 5 out of 5 starsReviewed on 9/18/2025
Absolutely nothing! Everyone was wonderful!
- 5 out of 5 starsReviewed on 9/18/2025
I am very satisfied with the care I receive from this organization. I do find My Chart a little challenging occasionally because I'm a not very tech-y senior citizen, but I suspect that younger users don't have any problems. So it's not really 'your fault'.
- 5 out of 5 starsReviewed on 9/11/2025
I do not like the check in questions regarding being sick, traveling and if this visit is related to an accident.
- 5 out of 5 starsReviewed on 9/11/2025
I always rate your digital experience zero because I don't use it.
- 5 out of 5 starsReviewed on 9/9/2025
great
- 5 out of 5 starsReviewed on 8/31/2025
I had a wonderful experience with Dr.Whitford! I wasn't in any pain after my appointment this time.
- 5 out of 5 starsReviewed on 8/30/2025
Yes, we liked the way it went off without any problems and we were out of there quite quickly. Thank you.
- 5 out of 5 starsReviewed on 8/30/2025
Too many texts about the same thing even after answering the question. Your appointment or go on my chart as many as 3 texts about the same question. Once it's confirmed it should end as it's very confusing especially to an elderly person.
- 5 out of 5 starsReviewed on 8/31/2025
I think your team there was very helpful in trying to diagnose and make decisions on the issues that I was having. Very practical as far as goals, as far as we can look for right now. I think I understood the information fairly well, so as usual or always, I appreciate your help.
- 5 out of 5 starsReviewed on 8/30/2025
We waited in the waiting room for what seemed like forever, then seen the doctor for a couple minutes and he told us about everything and split pretty quickly.
- 5 out of 5 starsReviewed on 8/29/2025
web site is very confusing, repetitve of things that don't need repeating, doesn't allow one to look back very far in health history, and leaves a LOT to be desired.
- 5 out of 5 starsReviewed on 8/30/2025
The doctor eased my fears concerning the upcoming procedure Doc and assistants were friendly and competent. Thanks
- 5 out of 5 starsReviewed on 8/28/2025
Everyone worked well together. No fault to be found!!!!!
- 5 out of 5 starsReviewed on 8/28/2025
Great quickest ever
- 5 out of 5 starsReviewed on 8/28/2025
Steve, as he wanted to be called, was quick and to the point. The procedure was done in less than 15 minutes. Wish they were all this cut and dry. Get r done Steve. Thank you.
- 5 out of 5 starsReviewed on 8/26/2025
Need to be able to get an appointment in a more timely manner. Having to wait 2~3 months is a long time.
- 5 out of 5 starsReviewed on 8/21/2025
Quick and easy.
- 5 out of 5 starsReviewed on 8/20/2025
Dr. Whitford was extremely friendly and down to earth unlike some surgeons.
- 5 out of 5 starsReviewed on 8/20/2025
Dr Whitford is very thorough and is very caring in his approach to explaining things
- 5 out of 5 starsReviewed on 8/16/2025
The technician was wonderful, she put my drops in such a manner that I had minimal difficulty. I really appreciated her experience and knowledge. Plus she was very nice!! Dr Whitford is always professional and kind. He is experienced and knowledgeable and it shows.
- 5 out of 5 starsReviewed on 8/16/2025
Always a good experience at Gundersen
- 5 out of 5 starsReviewed on 8/15/2025
Great experience
- 5 out of 5 starsReviewed on 8/10/2025
Dr whitford and staff were wonderful. Looking forward to my upcoming procedure.
- 5 out of 5 starsReviewed on 8/7/2025
Very helpful, looking forward to my surgery.
- 5 out of 5 starsReviewed on 8/7/2025
This physician knew what I needed. Extra follow up appts. Due to my eye disease
- 5 out of 5 starsReviewed on 7/26/2025
Thank you. I appreciate being able to go to Viroqua for my appointments.
- 5 out of 5 starsReviewed on 7/24/2025
Dr. Whitford was very thorough, knowledgeable and personable. I feel confident in the care I'm receiving.
- 2 out of 5 starsReviewed on 11/14/2025
Was unable to have all of my testing completed because I was not told not to wear my contacts for two weeks prior to my appointment. Assistant that took me back and did the testing was very helpful. Doctor seemed rushed. Not even five minutes. Most of this was trying to get the equipment working.
- 5 out of 5 starsReviewed on 11/14/2025
Everyone was very nice and I felt they cared
- 5 out of 5 starsReviewed on 11/14/2025
My chart doesn't work for me much of the time.
- 5 out of 5 starsReviewed on 11/14/2025
Dr. Whitford and his staff are always kind and wonderful.
- 5 out of 5 starsReviewed on 11/14/2025
Very good eye appointment !
- 5 out of 5 starsReviewed on 11/14/2025
The person at the check- in didn't know her job very well.
- 5 out of 5 starsReviewed on 7/6/2025
Very professional,competent, and caring.
- 5 out of 5 starsReviewed on 7/5/2025
Very satisfied!
- 5 out of 5 starsReviewed on 7/4/2025
Great staff
- 5 out of 5 starsReviewed on 7/6/2025
Iunderstand we need security. BUT I don't like it at all.The constant reminders daily, and weeks before my actual appointment are annoying! And the automated phone calls are just as bad.an occasional reminder would be ok.
- 5 out of 5 starsReviewed on 6/28/2025
I think that the check-in process could have been improved. There was one staff member checking in a number of us who were waiting in line. I was really surprised as I am a former Gundersen employee in behavioral health. The other thing is that people were very personable, staff was personable, but I really felt like I was a number like I was being shepherded from one room to the next, hurriedly. I almost felt like I was an animal. It was a strange feeling and I am a highly sensitive person. So I think that needs to be improved. So, thank you.
- 5 out of 5 starsReviewed on 6/26/2025
Excellent care by this provider & staff. Grateful.
- 5 out of 5 starsReviewed on 6/26/2025
Great Doctor who is very understanding and provides all answers promptly.
- 5 out of 5 starsReviewed on 6/22/2025
Dr Whitford and his staff are the best! They are professional and courteous. They make getting eye injections not as traumatic as it could be. I completely trust them with my eye health. THANK YOU DR WHITFORD AND STAFF!!!!
- 5 out of 5 starsReviewed on 6/18/2025
Please press any key.
- 5 out of 5 starsReviewed on 6/14/2025
I was treated really well.
- 5 out of 5 starsReviewed on 6/11/2025
Everything was great!!
- 5 out of 5 starsReviewed on 6/6/2025
I arrived 10 minutes late, and felt a cool reception. My mistake. Dr Whitford answered my questions about the odd situation of one cataract surgery at Mayo and referral to Gundersen for second surgery. Not the best situation. He dealt with it professionally.
- 5 out of 5 starsReviewed on 6/6/2025
Doctor Steve and his staff took very good care of me during my appointment...they explained the procedure very well and got me scheduled all in the same visit...I would recommend them to anyone looking for eye help...Thanks
- 5 out of 5 starsReviewed on 6/4/2025
The best.
- 5 out of 5 starsReviewed on 6/4/2025
Dr Whitford was very good at explaining the procedures and made me feel comfortable with having surgery
- 5 out of 5 starsReviewed on 6/3/2025
Good experience with the staff&Dr
- 5 out of 5 starsReviewed on 5/31/2025
thank you
- 5 out of 5 starsReviewed on 5/24/2025
Great
- 5 out of 5 starsReviewed on 5/23/2025
Health issue being taken care of with an OTC.
- 5 out of 5 starsReviewed on 5/22/2025
It was a great experience and everyone was wonderful.
- 5 out of 5 starsReviewed on 5/22/2025
The whole process was wonderful
- 5 out of 5 starsReviewed on 5/10/2025
Appointment was on time. People were very courteous.
- 5 out of 5 starsReviewed on 5/9/2025
Dr. Whitford is amazing.
- 5 out of 5 starsReviewed on 5/8/2025
great
- 5 out of 5 starsReviewed on 5/8/2025
Professional treatment in timely fashion
- 5 out of 5 starsReviewed on 5/3/2025
Everyone was friendly and knowledgeable at what they do. A no stress experience.
- 1 out of 5 starsReviewed on 5/1/2025
Yeah, I had an excellent time. I mean, I liked it. They were better than some of the, sometimes I went to go to a male clinic. They're a little bit different. I think the people there are more prompt than the male clinic. Not all of them, but most of them. That's it.
- 5 out of 5 starsReviewed on 5/1/2025
Very professional and courteous. Questions were answered to the point where I could understand them.
- 5 out of 5 starsReviewed on 4/25/2025
Very efficient and friendly
- 5 out of 5 starsReviewed on 4/25/2025
I noticed how great my vision had improved at once
- 5 out of 5 starsReviewed on 4/27/2025
Dr. Whitford is my favorite guy at the clinic. He is just a wonderful doctor and he is a great personality. And so I think he's a great guy. You're lucky to have him.
- 5 out of 5 starsReviewed on 4/19/2025
not comfortable with video calls
- 5 out of 5 starsReviewed on 4/9/2026
Well, everything seemed to have gone well. No discomfort and I can seem to see well. So thank you for the good experience. I was kind of apprehensive, but it all went well.
- 5 out of 5 starsReviewed on 4/5/2026
The best, Thank you
- 5 out of 5 starsReviewed on 3/27/2026
I was treated so wonderful!! You guys in this dept are AMAZING. I as in and out in no time at all. Gundersen has ALL WAYS been very very good to me. Your dept is super! Actually every dept that I have been to has been OUTSTANDING! I work in a healthcare setting, and my compliments are sincere. Thank you for your care.
- 5 out of 5 starsReviewed on 3/27/2026
Everything was just fine.
- 3 out of 5 starsReviewed on 3/28/2026
Health care is too expensive
- 5 out of 5 starsReviewed on 3/20/2026
When Gundersen became Emplify, it became harder to log in to My Chart. I realize that some people might need all the security and passwords, but I really don't. They only make it more difficult for me and very confusing.
- 5 out of 5 starsReviewed on 3/7/2026
Always great care. Thank you!
- 5 out of 5 starsReviewed on 3/6/2026
Nothing, as all was good.
- 4 out of 5 starsReviewed on 3/4/2026
Dr. Whitford suggested, recommended, told me I need to have cataract surgery in both eyes and he wanted to schedule it. He didn't have time to answer any questions. I've never known anybody that had cataract surgery. I have no idea what it entails, other than very general, or what I need to do afterward or how long. I live in the country alone. I'm older. I have two big rescue dogs and I do everything here. And somewhat crippled and there were no answers. They were just running behind time or something. And so I came home and I said, well, he said, well, you have to schedule them up. I said, no, and I don't know anything about this. So I went home and spent a couple hours trying to read from Mayo and from Johns Hopkins what cataract surgery involved and what you need to be careful of afterward and how long, and if there's two eyes, how soon can they schedule them together and what to do about driving, what to do, you can't get knocked over.
- 5 out of 5 starsReviewed on 2/28/2026
All the staff I dealt with was very courteous and professional
- 4 out of 5 starsReviewed on 3/1/2026
I told my regular eye dr I still had a problem in my left eye. Hope it is now fixed
- 5 out of 5 starsReviewed on 3/1/2026
All of the people there were very kind and very helpful and I can see again. And it was amazing and Doc was just superb. I would recommend him to anyone. Thank you.
- 5 out of 5 starsReviewed on 2/27/2026
Everyone knew what they were doing and I felt very much at ease while at the facility. The doctor was great and took good care of my problem.
- 5 out of 5 starsReviewed on 2/28/2026
Very good
- 5 out of 5 starsReviewed on 2/26/2026
Great job.
- 5 out of 5 starsReviewed on 2/28/2026
Dr. Whitford and his staff answered all my questions with patience and kindness. They explained clearly what my procedure would be for cataract surgery which gave me a great " peace of mind". I feel very confident with both Dr, Whitford and his team.
- 5 out of 5 starsReviewed on 2/20/2026
Dr Whitford was very kind, he knew exactly what was wrong with me and treated me right away. I walked away in tears as it made a huge difference for my sight. Thank you so much!
- 5 out of 5 starsReviewed on 2/19/2026
I was very happy with my visit. The doctor worked on helping my find a solution.
- 5 out of 5 starsReviewed on 2/19/2026
Dr Whitford takes the time to listen. Very thorough. Has a good bedside manner. Treats me with respect.
- 5 out of 5 starsReviewed on 2/19/2026
All was great!
- 5 out of 5 starsReviewed on 2/15/2026
on time appointment, friendly jprofessional staff, great experience, short time to wait
- 5 out of 5 starsReviewed on 2/14/2026
I was very impressed with everyone. The appointment process was smooth from step to step. Each professional was kind and explained everything.
- 5 out of 5 starsReviewed on 2/12/2026
Dr. Whitford is absolutely the best. There's really nothing else I can say. I highly recommend him to anyone who is having eye issues. He is respectful and explains things well.
- 5 out of 5 starsReviewed on 2/10/2026
On time, considerate, professional. JOB WELL DONE! Dr. Whitford the BEST!
- 5 out of 5 starsReviewed on 2/7/2026
Thanks to all.
- 5 out of 5 starsReviewed on 2/6/2026
Dr Whitford was courteous, knowledgeable and very professional. Great experience.
- 5 out of 5 starsReviewed on 2/10/2026
No complaints!
- 5 out of 5 starsReviewed on 2/1/2026
Staff is so knowledgeable, cheerful and helpful
- 5 out of 5 starsReviewed on 1/31/2026
Dr. Whitford and his support staff are excellent. Explain process, helpful and are kind and considerate!
- 5 out of 5 starsReviewed on 1/31/2026
Very good professional friendly staff.
- 5 out of 5 starsReviewed on 1/29/2026
Dr Whitforfd is extremely kind, knowledgeable & most pleasant. His tech was the same. Everything about the entire evaluation was most helpful in my decision for a future surgery. And what to expect for the outcome. I met 4 different staff during the exam & evaluation. I was so impressed with each one. Each staff member was very well-versed in each step involved with necessary future appointments. Excellent experience, excellent staff, & wonderful provider in Dr. Whitforfd. Looking forward to continuing my care with him & his staff. A true asset for Emplify in LaCrosse area .
- 5 out of 5 starsReviewed on 1/17/2026
Very good
- 5 out of 5 starsReviewed on 1/17/2026
It all went good, i'm not the best at doing things online. I rather have phone calls.
- 5 out of 5 starsReviewed on 1/11/2026
A professional and personal medical appointment. Thank you.
- 5 out of 5 starsReviewed on 1/10/2026
Very professional staff
- 5 out of 5 starsReviewed on 1/8/2026
Dr. Whitford and his staff were all wonderful.
- 5 out of 5 starsReviewed on 12/31/2025
I was a walk-in patient sent by my doctor from Richland Center Hospital. My first time ever there. I usually go to UW Madison. Everyone I encountered was extremely friendly and helpful. I felt so worried upon arriving at a new place. I felt immediately cared for from the moment I spoke to the receptionist. She made sure I understood where I needed to go. The next receptionist was equally kind and patient. The wonderful nurse who prepared my eyes was absolutely amazing! The doctor who I seen also immediately made me feel comfortable. He carefully explained everything I needed to know. I felt so relieved after I got back home because I had my answers. I'd never met any of this team before today. So thankful for the fact you all were open on a day after Christmas! Thank-You Everyone!
- 5 out of 5 starsReviewed on 12/30/2025
I had to wait almost 40 minutes before the doctor arrived. I felt like he was very busy. He did apologize for the wait. I felt he was a little rushed and tried to do the procedure before the pain meds kicked in.
- 5 out of 5 starsReviewed on 12/27/2025
Always good with Dr. Whitford and staff.
- 5 out of 5 starsReviewed on 12/25/2025
Dr Whitford was professional caring and explained everything carefully. His whole team was very nice and listen my concerns.
- 5 out of 5 starsReviewed on 12/19/2025
A wonderful facility. Everyone I was involved with was most kind and helpful. Thank you Gundersen.
- 5 out of 5 starsReviewed on 12/18/2025
this visit was wonderful from start to finish. Dr. Steve was thoughtful and listened me, Thank you for the extra time.
- 5 out of 5 starsReviewed on 12/19/2025
The doctor was very nice. He told me the procedure and made me feel comfortable. He and his staff were informative and had an easy manner with each other that made me feel relaxed. I would definitely refer my friends and family for eye care to him!
- 5 out of 5 starsReviewed on 12/17/2025
Great service and very nice people
- 5 out of 5 starsReviewed on 12/17/2025
Overall, very positive.
- 4 out of 5 starsReviewed on 12/11/2025
I need to call ophthalmology because I have a few floaters in my eyes since surgery and need to see if that is part of the healing process.
- 5 out of 5 starsReviewed on 12/11/2025
Fantastic!! Helped me fast-track everything
- 5 out of 5 starsReviewed on 12/4/2025
Five Star Care, as always
- 5 out of 5 starsReviewed on 12/4/2025
It was all good.
- 5 out of 5 starsReviewed on 11/30/2025
Quick, efficient, thorough, no complications. Great Dr and staff! Thank you!
- 5 out of 5 starsReviewed on 11/21/2025
All was great
- 5 out of 5 starsReviewed on 11/20/2025
I needed laser treatment for my right eye and the procedure took about 4 minutes and for that I had to wait one month for an appointment. I suffered with my sight for 6 months or so, couldn't drive or see much. I wish it wouldn't take so long to get an appointment. But now I see clearly so I'm more than happy. Thank you
- 5 out of 5 starsReviewed on 11/20/2025
Everything went as expected.
- 5 out of 5 starsReviewed on 11/20/2025
Would make it easier if the building name could be added to visit address. This would get me to the right place faster. I went to founders building first instead of East.
- 5 out of 5 starsReviewed on 11/23/2025
Always on time
- 5 out of 5 starsReviewed on 11/13/2025
It was a perfect appointment. No issues.
- 5 out of 5 starsReviewed on 11/9/2025
glad you're there, thank you
- 5 out of 5 starsReviewed on 11/6/2025
They were all so nice. I am a little scared about it all.
- 5 out of 5 starsReviewed on 11/6/2025
everything went smooth and professionly.
- 5 out of 5 starsReviewed on 11/6/2025
Everything was good.
- 5 out of 5 starsReviewed on 11/6/2025
Excellent staff. Informative and caring.
- 5 out of 5 starsReviewed on 11/6/2025
Got in early , no problems everyone was very polite and friendly.
- 5 out of 5 starsReviewed on 10/28/2025
Everyone was respectful and I appreciate that the provider stopped what he was doing in order to face me whenever I asked a question. It was a positive experience.
- 5 out of 5 starsReviewed on 10/28/2025
Everyone was very helpful and kind.
- 5 out of 5 starsReviewed on 10/25/2025
Cannot access the results info.
- 5 out of 5 starsReviewed on 10/23/2025
Love Dr Whitford, very proficient n very knowledgeable, wonderful personable, great team as well
- 5 out of 5 starsReviewed on 10/16/2025
A very welcoming department. Everything was explained and my questions were answered. I felt comfortable with the Dr. doing the procedure. I would recommend him to others.
- 5 out of 5 starsReviewed on 10/16/2025
My appointment was canceled unbeknownst to me. I l live 1 1/2 hours away so it would be quite inconvenient to come back another time. The scheduling person was extremely helpful arranging for me to be seen the same day.
- 3 out of 5 starsReviewed on 10/16/2025
I was waiting in the room for over 30 minutes to be seen. The doctor was 30 minutes late for my appointment.
- 5 out of 5 starsReviewed on 10/3/2025
They all did a great job, will definitely be going there again when needed, I like that they have a location in Winona Mn. close to where I live. Don't necessarily like the check-in online, too repetitive and if I had changes would stop @ a check-in with a real person.
- 5 out of 5 starsReviewed on 10/2/2025
Excellent ?
- 5 out of 5 starsReviewed on 10/2/2025
Dr assistant was very thorough. Polite. Dr was informative to all my questions.
- 4 out of 5 starsReviewed on 9/27/2025
I did not do any digital so could not honestly answer the last question.
- 5 out of 5 starsReviewed on 9/28/2025
Long wait time but excellent result!
- 5 out of 5 starsReviewed on 9/26/2025
Dr. Whitford is an experiences physician with a relaxed, caring bedside manner. He has been my ophthalmologist for several years who has taken excellent care of my vision. I am grateful for his care and expertise.
- 5 out of 5 starsReviewed on 9/27/2025
something needs to be done about that. It makes it very difficult to have an appointment there. I'd much rather go to Onalaska. Check-in process is fine. The check-in stand didn't have enough pens. I would say another thing that's awkward is there's all kinds of prompts to check in online ahead of time. Why would I check in if I'm not
- 5 out of 5 starsReviewed on 9/24/2025
I can't express my gratitude enough. Before this procedure, I was having so much trouble, and now my corrected vision feels like a miracle. It was such a struggle before, but now I feel as though I've been given a whole new life. My deepest thanks to Dr. Whitford and his team.
- 5 out of 5 starsReviewed on 9/19/2025
Pleased with my procedure, and all is going well. Very quick and painless procedure . I am thankful for all the information after the procedure that helped me understand why I needed this treatment. Thank you .
- 5 out of 5 starsReviewed on 9/19/2025
Everyone was very professional and didn't have to wait staff was very prompt
- 5 out of 5 starsReviewed on 9/18/2025
Absolutely nothing! Everyone was wonderful!
- 5 out of 5 starsReviewed on 9/18/2025
I am very satisfied with the care I receive from this organization. I do find My Chart a little challenging occasionally because I'm a not very tech-y senior citizen, but I suspect that younger users don't have any problems. So it's not really 'your fault'.
- 5 out of 5 starsReviewed on 9/11/2025
I do not like the check in questions regarding being sick, traveling and if this visit is related to an accident.
- 5 out of 5 starsReviewed on 9/11/2025
I always rate your digital experience zero because I don't use it.
- 5 out of 5 starsReviewed on 9/9/2025
great
- 5 out of 5 starsReviewed on 8/31/2025
I had a wonderful experience with Dr.Whitford! I wasn't in any pain after my appointment this time.
- 5 out of 5 starsReviewed on 8/30/2025
Yes, we liked the way it went off without any problems and we were out of there quite quickly. Thank you.
- 5 out of 5 starsReviewed on 8/30/2025
Too many texts about the same thing even after answering the question. Your appointment or go on my chart as many as 3 texts about the same question. Once it's confirmed it should end as it's very confusing especially to an elderly person.
- 5 out of 5 starsReviewed on 8/31/2025
I think your team there was very helpful in trying to diagnose and make decisions on the issues that I was having. Very practical as far as goals, as far as we can look for right now. I think I understood the information fairly well, so as usual or always, I appreciate your help.
- 5 out of 5 starsReviewed on 8/30/2025
We waited in the waiting room for what seemed like forever, then seen the doctor for a couple minutes and he told us about everything and split pretty quickly.
- 5 out of 5 starsReviewed on 8/29/2025
web site is very confusing, repetitve of things that don't need repeating, doesn't allow one to look back very far in health history, and leaves a LOT to be desired.
- 5 out of 5 starsReviewed on 8/30/2025
The doctor eased my fears concerning the upcoming procedure Doc and assistants were friendly and competent. Thanks
- 5 out of 5 starsReviewed on 8/28/2025
Everyone worked well together. No fault to be found!!!!!
- 5 out of 5 starsReviewed on 8/28/2025
Great quickest ever
- 5 out of 5 starsReviewed on 8/28/2025
Steve, as he wanted to be called, was quick and to the point. The procedure was done in less than 15 minutes. Wish they were all this cut and dry. Get r done Steve. Thank you.
- 5 out of 5 starsReviewed on 8/26/2025
Need to be able to get an appointment in a more timely manner. Having to wait 2~3 months is a long time.
- 5 out of 5 starsReviewed on 8/21/2025
Quick and easy.
- 5 out of 5 starsReviewed on 8/20/2025
Dr. Whitford was extremely friendly and down to earth unlike some surgeons.
- 5 out of 5 starsReviewed on 8/20/2025
Dr Whitford is very thorough and is very caring in his approach to explaining things
- 5 out of 5 starsReviewed on 8/16/2025
The technician was wonderful, she put my drops in such a manner that I had minimal difficulty. I really appreciated her experience and knowledge. Plus she was very nice!! Dr Whitford is always professional and kind. He is experienced and knowledgeable and it shows.
- 5 out of 5 starsReviewed on 8/16/2025
Always a good experience at Gundersen
- 5 out of 5 starsReviewed on 8/15/2025
Great experience
- 5 out of 5 starsReviewed on 8/10/2025
Dr whitford and staff were wonderful. Looking forward to my upcoming procedure.
- 5 out of 5 starsReviewed on 8/7/2025
Very helpful, looking forward to my surgery.
- 5 out of 5 starsReviewed on 8/7/2025
This physician knew what I needed. Extra follow up appts. Due to my eye disease
- 5 out of 5 starsReviewed on 7/26/2025
Thank you. I appreciate being able to go to Viroqua for my appointments.
- 5 out of 5 starsReviewed on 7/24/2025
Dr. Whitford was very thorough, knowledgeable and personable. I feel confident in the care I'm receiving.
- 2 out of 5 starsReviewed on 11/14/2025
Was unable to have all of my testing completed because I was not told not to wear my contacts for two weeks prior to my appointment. Assistant that took me back and did the testing was very helpful. Doctor seemed rushed. Not even five minutes. Most of this was trying to get the equipment working.
- 5 out of 5 starsReviewed on 11/14/2025
Everyone was very nice and I felt they cared
- 5 out of 5 starsReviewed on 11/14/2025
My chart doesn't work for me much of the time.
- 5 out of 5 starsReviewed on 11/14/2025
Dr. Whitford and his staff are always kind and wonderful.
- 5 out of 5 starsReviewed on 11/14/2025
Very good eye appointment !
- 5 out of 5 starsReviewed on 11/14/2025
The person at the check- in didn't know her job very well.
- 5 out of 5 starsReviewed on 7/6/2025
Very professional,competent, and caring.
- 5 out of 5 starsReviewed on 7/5/2025
Very satisfied!
- 5 out of 5 starsReviewed on 7/4/2025
Great staff
- 5 out of 5 starsReviewed on 7/6/2025
Iunderstand we need security. BUT I don't like it at all.The constant reminders daily, and weeks before my actual appointment are annoying! And the automated phone calls are just as bad.an occasional reminder would be ok.
- 5 out of 5 starsReviewed on 6/28/2025
I think that the check-in process could have been improved. There was one staff member checking in a number of us who were waiting in line. I was really surprised as I am a former Gundersen employee in behavioral health. The other thing is that people were very personable, staff was personable, but I really felt like I was a number like I was being shepherded from one room to the next, hurriedly. I almost felt like I was an animal. It was a strange feeling and I am a highly sensitive person. So I think that needs to be improved. So, thank you.
- 5 out of 5 starsReviewed on 6/26/2025
Excellent care by this provider & staff. Grateful.
- 5 out of 5 starsReviewed on 6/26/2025
Great Doctor who is very understanding and provides all answers promptly.
- 5 out of 5 starsReviewed on 6/22/2025
Dr Whitford and his staff are the best! They are professional and courteous. They make getting eye injections not as traumatic as it could be. I completely trust them with my eye health. THANK YOU DR WHITFORD AND STAFF!!!!
- 5 out of 5 starsReviewed on 6/18/2025
Please press any key.
- 5 out of 5 starsReviewed on 6/14/2025
I was treated really well.
- 5 out of 5 starsReviewed on 6/11/2025
Everything was great!!
- 5 out of 5 starsReviewed on 6/6/2025
I arrived 10 minutes late, and felt a cool reception. My mistake. Dr Whitford answered my questions about the odd situation of one cataract surgery at Mayo and referral to Gundersen for second surgery. Not the best situation. He dealt with it professionally.
- 5 out of 5 starsReviewed on 6/6/2025
Doctor Steve and his staff took very good care of me during my appointment...they explained the procedure very well and got me scheduled all in the same visit...I would recommend them to anyone looking for eye help...Thanks
- 5 out of 5 starsReviewed on 6/4/2025
The best.
- 5 out of 5 starsReviewed on 6/4/2025
Dr Whitford was very good at explaining the procedures and made me feel comfortable with having surgery
- 5 out of 5 starsReviewed on 6/3/2025
Good experience with the staff&Dr
- 5 out of 5 starsReviewed on 5/31/2025
thank you
- 5 out of 5 starsReviewed on 5/24/2025
Great
- 5 out of 5 starsReviewed on 5/23/2025
Health issue being taken care of with an OTC.
- 5 out of 5 starsReviewed on 5/22/2025
It was a great experience and everyone was wonderful.
- 5 out of 5 starsReviewed on 5/22/2025
The whole process was wonderful
- 5 out of 5 starsReviewed on 5/10/2025
Appointment was on time. People were very courteous.
- 5 out of 5 starsReviewed on 5/9/2025
Dr. Whitford is amazing.
- 5 out of 5 starsReviewed on 5/8/2025
great
- 5 out of 5 starsReviewed on 5/8/2025
Professional treatment in timely fashion
- 5 out of 5 starsReviewed on 5/3/2025
Everyone was friendly and knowledgeable at what they do. A no stress experience.
- 1 out of 5 starsReviewed on 5/1/2025
Yeah, I had an excellent time. I mean, I liked it. They were better than some of the, sometimes I went to go to a male clinic. They're a little bit different. I think the people there are more prompt than the male clinic. Not all of them, but most of them. That's it.
- 5 out of 5 starsReviewed on 5/1/2025
Very professional and courteous. Questions were answered to the point where I could understand them.
- 5 out of 5 starsReviewed on 4/25/2025
Very efficient and friendly
- 5 out of 5 starsReviewed on 4/25/2025
I noticed how great my vision had improved at once
- 5 out of 5 starsReviewed on 4/27/2025
Dr. Whitford is my favorite guy at the clinic. He is just a wonderful doctor and he is a great personality. And so I think he's a great guy. You're lucky to have him.
- 5 out of 5 starsReviewed on 4/19/2025
not comfortable with video calls