
Steven W Whitford, MD
Medical RetinaComprehensive Ophthalmology
Highlights
Age Groups Seen
- Adult 21-65
- Older Adult >65
Languages
- English
Gender
MaleLocations
- Emplify Health La Crosse Ophthalmology
- 724 Denton Street, La Crosse, WI 54601
- Get Directions
- Phone: 608-775-2191
- Emplify Health Viroqua Optometry
- 407 South Main Street, Viroqua, WI 54665
- Get Directions
- Phone: 608-637-8281
- Emplify Health Whitehall Optometry
- 18606 Ervin Street, Whitehall, WI 54773
- Get Directions
- Phone: 715-538-4330
- Emplify Health Winona Ophthalmology
- 1122 West Highway 61, Winona, MN 55987
- Get Directions
- Phone: 507-454-4640
- Emplify Health Whitehall Ophthalmology
- 18601 Lincoln Street, Whitehall, WI 54773
- Get Directions
- Phone: 715-538-4361
Expertise
Education
- Residency: University of Virginia Medical Center, Ophthalmology, 2004
- Medical School: University of Wisconsin School of Medicine and Public Health, 2000
Board Certifications
- Ophthalmology: American Board of Ophthalmology, 2006
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Reviews
4.9 of 5 stars
590 Ratings, 157 ReviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 9/19/2026
Great service lucky to have this clinic in Viroqua
- 5 out of 5 starsReviewed on 9/17/2026
Everyone was very nice from start to finish. Made you feel comfortable and welcomed. Answered all my questions. Wonderful experience.
- 5 out of 5 starsReviewed on 9/17/2026
Always excellent. Such an improvement in efficiency and patient comfort over the many years I have had eye injections.
- 5 out of 5 starsReviewed on 9/17/2026
I will be having cataract surgery with Dr. Whitford soon. He was very nice, explained things talked a little too fast and seemed rushed, but I understand that he is a doctor and I know that he is busy so I've taken that into consideration. Thank you.
- 5 out of 5 starsReviewed on 9/12/2026
Treatment is working so I am happy
- 5 out of 5 starsReviewed on 9/12/2026
Everyone is very professional and friendly. I feel very comfortable.
- 5 out of 5 starsReviewed on 9/12/2026
Very professional, friendly knowledgeable everyone I had contact with. Excellent service.
- 5 out of 5 starsReviewed on 9/6/2026
Dr Steve that does cataract Surgery is the finest.Great bed side manners
- 5 out of 5 starsReviewed on 9/8/2026
Service and staff.
- 5 out of 5 starsReviewed on 9/4/2026
I can see great now
- 5 out of 5 starsReviewed on 9/5/2026
I really like Dr. WHITFORD as a doctor and the care teams are fantastic. I go for my injections often and they are all so professional and knowledgeable and very, very considerate of me as a patient. Thank you.
- 5 out of 5 starsReviewed on 9/3/2026
Provider had a great personality!
- 4 out of 5 starsReviewed on 9/3/2026
I was taken in a wheelchair from room to room to room, for exam, eyedrops, waiting room, more exam, pictures, more pictures, a failed computer, another room for the last pictures. Up, down, up, down, etc. Very trying for my spinal fractures. Most of the assistants were patient and helpful, but I can't call it a delightful experience.
- 5 out of 5 starsReviewed on 8/29/2026
Very pleased
- 5 out of 5 starsReviewed on 8/29/2026
check in was a mess, long wait
- 5 out of 5 starsReviewed on 8/29/2026
Staff is compassionate' professional and helps to relieve your worries.
- 3 out of 5 starsReviewed on 9/1/2026
Unbelievably fast...?
- 5 out of 5 starsReviewed on 8/29/2026
It was very good.
- 5 out of 5 starsReviewed on 8/29/2026
I was very comfortable and relaxing
- 5 out of 5 starsReviewed on 8/27/2026
Efficient!
- 5 out of 5 starsReviewed on 8/29/2026
Very efficient
- 5 out of 5 starsReviewed on 8/27/2026
things went better than I thought
- 5 out of 5 starsReviewed on 8/25/2026
Got in on time, appointment went fast and took little time
- 5 out of 5 starsReviewed on 8/25/2026
Very efficient process.
- 5 out of 5 starsReviewed on 8/25/2026
No complaints.
- 5 out of 5 starsReviewed on 8/25/2026
The whole care team was very pleasant and calmed me down during the process.
- 5 out of 5 starsReviewed on 8/21/2026
Very good appointment yesterday. I am happy with my eye check-up!
- 5 out of 5 starsReviewed on 8/12/2026
It is continually getting better. Make working with Emplify very easy.
- 5 out of 5 starsReviewed on 7/25/2026
Excellent face to face with Dr. Whitford. Clear statements, well understood, very efficient.
- 5 out of 5 starsReviewed on 7/23/2026
I would have preferred the Opthamologist speed more time explaining the pros & cons of the implantable lens instead of referring to pamphlet and QRS code. Very personable surgeon.
- 5 out of 5 starsReviewed on 7/23/2026
Very impressed with Dr Whitford and the assistants.
- 4 out of 5 starsReviewed on 7/23/2026
There seemed to be a lot of waiting before the appointment and in the room before the doc came in and yet once he came in with the needle to put in my eye it went quick it just took a lot of time waiting alone in the room for these things to happen
- 5 out of 5 starsReviewed on 7/18/2026
Everything went as planned, the outcome was great and the staff could not have been better, very pleased!
- 5 out of 5 starsReviewed on 7/19/2026
I used to be able to video chat, but it does not work on my laptop 11.
- 5 out of 5 starsReviewed on 7/17/2026
Dr Whitford put me very much at ease - told me what to expect in the following days - I appreciated that or I would have been very concerned about the floaters I experienced. I also very much appreciated being able to get in for the procedure in a very timely manner!
- 5 out of 5 starsReviewed on 7/16/2026
I had a inter examine my eyes and I was happy to do it, It would have been nice if they explain what they are doing and why. Communication skills. She was very helpful when I asked.
- 5 out of 5 starsReviewed on 7/16/2026
That dept. is very busy, but they got me through in record time!
- 5 out of 5 starsReviewed on 7/16/2026
VERY courteous staff!
- 5 out of 5 starsReviewed on 7/4/2026
Another great visit. Thanks to everyone.
- 5 out of 5 starsReviewed on 7/4/2026
easy in and out
- 5 out of 5 starsReviewed on 7/4/2026
Check in could have been more attentive. I became unsure of where I should be until I was more assertive and got my needs met.
- 5 out of 5 starsReviewed on 7/3/2026
Dr. Whitford did a great job explaining the procedure, what results to expect and after care instructions. Even walked me to lobby.
- 5 out of 5 starsReviewed on 7/3/2026
Great care
- 5 out of 5 starsReviewed on 7/3/2026
I have a high level of trust with this provider.
- 5 out of 5 starsReviewed on 7/4/2026
Excellent care. Nice guy and great doctor!!! Very happy and was treated on the spot that day. They all went out of their way to make sure I was given my eye shots for my BEB since it was greatly needed. Thank you so much! Highly recommend this doctor and staff!
- 5 out of 5 starsReviewed on 7/4/2026
Great care, everyone excellent to deal with.
- 5 out of 5 starsReviewed on 6/27/2026
You know, like all visits that I have had, I leave and reflect on what just happened. It all happens fast, and you leave wondering about what just happened. I trust in the people and figure they know better than I do. There are endless existential questions one could ask in these situations, but like I said-trust.
- 5 out of 5 starsReviewed on 6/26/2026
Have Highly commended this Dr and team to my friends
- 5 out of 5 starsReviewed on 6/26/2026
Love Gunderson. Dr whitford is a great provider and I valued his skill and knowledge. He performed my cataract surgery 2 years ago and I have seen him for follow up appts. Trust him 100%
- 5 out of 5 starsReviewed on 6/20/2026
Ophthalmology was absolutely swamped on the day of my visit and yet everyone I encountered was pleasant and professional. Kudos!
- 5 out of 5 starsReviewed on 6/18/2026
I am a poor user of the computer in general. my computer is old, and I am old so difficult for me to catch onto all the new systems.
- 5 out of 5 starsReviewed on 6/16/2026
Concerned about the turnover in staff esp. in the admitting area. I always see new ones and wonder what happened to the staff that I am familiar with???
- 5 out of 5 starsReviewed on 6/14/2026
Very knowledgeable and helpful employees. Thanks for the service to Viroqua.
- 5 out of 5 starsReviewed on 6/11/2026
Logging into my chart should be simplified so we don't have to do a verification supplement of who we are. Is it that someone else might try to pay my bill?
- 5 out of 5 starsReviewed on 6/11/2026
Great Doctor and staff! They answer all my questions promply.Highly recommend.
- 5 out of 5 starsReviewed on 6/6/2026
The doctor seemed rushed...maybe too many patients to see.?
- 5 out of 5 starsReviewed on 6/5/2026
Quick, competent and efficient
- 5 out of 5 starsReviewed on 6/5/2026
My experience was good and all my questions were answered fully.
- 5 out of 5 starsReviewed on 6/5/2026
Dr. Whitford was efficient, friendly and a typical surgeon. All business. Didn't really explain the surgery because there is a scheduled phone call to walk patient through the details.
- 5 out of 5 starsReviewed on 6/5/2026
There was clearly a staffing shortage at the check-in/check-out desks. Someone must've called in sick
- 5 out of 5 starsReviewed on 6/4/2026
Dr. Whitford was so great explaining things and his communication skills with me were superb. I totally trust him to perform my cataract surgeries. Many thanks to him!!
- 5 out of 5 starsReviewed on 5/29/2026
Everything went smoothly, I was seen on time, and didn't have a lot of waiting time. All my questions were answered.
- 5 out of 5 starsReviewed on 6/2/2026
Dr. WHITFORD was very thorough in his explanation of the cataract surgery and my choices.
- 5 out of 5 starsReviewed on 5/23/2026
I was very overall happy with my experience there. I felt that Dr. Whitford could have introduced himself to me when he came into the patient room. I had never met him before. I thought that would have been nice. I can't, I think otherwise my experience was ?
- 5 out of 5 starsReviewed on 6/2/2026
The visit was very good and informative.
- 5 out of 5 starsReviewed on 5/22/2026
Doctor Whitford is excellent in every regard. He is very efficient and performs the treatment required quickly. His team is also very competent and all are very friendly and confident in their work. They take the time needed to answer questions and concerns.
- 5 out of 5 starsReviewed on 5/21/2026
I arrived at 9:45 like scheduled , got right in. Nurse did first exam promptly . Went to 2nd waiting room . They forgot about me for 1 and half hrs. Had to ask myself. Not Happy-at all
- 5 out of 5 starsReviewed on 5/21/2026
I get shots in my eye every 10 weeks they are so efficient and friendly and knowledgeable I couldn't ask for a better team to take care of me
- 5 out of 5 starsReviewed on 5/17/2026
Everything went great yesterday
- 5 out of 5 starsReviewed on 5/14/2026
I got there a few minutes early and got called in early. Appt was at 9:30. I was in my car headed home shortly after mt steroid shot. Very efficient.
- 5 out of 5 starsReviewed on 5/17/2026
Every thing went smoothly
- 5 out of 5 starsReviewed on 5/8/2026
Love Dr. Whitford!
- 5 out of 5 starsReviewed on 5/8/2026
Doctor was very helpful, explained the test results very well. He is very friendly and treats patients well.
- 5 out of 5 starsReviewed on 5/7/2026
I love everyone on that team, from the nurses, Jacob that comes and gets you is sooo nice and funny. They all remember me and it's crazy but I actually look forward to going to these appointments because of the staff.
- 5 out of 5 starsReviewed on 5/7/2026
For the digital experience, you should offer something that says that it's not, a person didn't use it. That's all.
- 5 out of 5 starsReviewed on 5/6/2026
My chart/check in experience is frustrating. The system is clunky, the search results for medications and pharmacy difficult to use.
- 5 out of 5 starsReviewed on 5/2/2026
Very efficient and friendly process!!
- 5 out of 5 starsReviewed on 5/5/2026
Very smooth intake to new network, staff was knowledgeable and very helpful
- 5 out of 5 starsReviewed on 5/5/2026
My team was excellent
- 5 out of 5 starsReviewed on 4/28/2026
My eye is perfect again! That's the bottom line!
- 5 out of 5 starsReviewed on 4/24/2026
I am grateful Dr. Whitford has been my ophthalmologist for a number of years and in that time has taken excellent care of my vision. He understands my concern of having limited vision and is proactive in protecting it from progressing. He is a 20 out of 10!
- 5 out of 5 starsReviewed on 4/24/2026
I had a small lesion removed in the office just below my eyebrow. It barely took 2 minutes, very efficient. Minimal wait time in lobby and also once in the room waiting for Dr. Great job.
- 5 out of 5 starsReviewed on 4/23/2026
Thank you Dr. Whitford for the thorough explanation and what can happen with my vision and new glasses afterward.
- 5 out of 5 starsReviewed on 4/21/2026
Everyone could not have been nicer or more helpful
- 5 out of 5 starsReviewed on 4/17/2026
Everyone was concise & to the point. Would definitely come back.
- 5 out of 5 starsReviewed on 4/16/2026
Dr Whitford helped me understand what the best procedure for me will be. I'm confident in his care.
- 5 out of 5 starsReviewed on 4/14/2026
Dr Whitford is a very kind and knowledgeable eye doctor. I trust him totally AND he invented the procedure he uses for catarack surgery He is rather famous. What a great doctor to have as my own eye doctor
- 5 out of 5 starsReviewed on 4/10/2026
My knowledge of computers is lacking so enjoy receiving info in plain English. Thank you.
- 5 out of 5 starsReviewed on 4/9/2026
Well, everything seemed to have gone well. No discomfort and I can seem to see well. So thank you for the good experience. I was kind of apprehensive, but it all went well.
- 5 out of 5 starsReviewed on 4/5/2026
The best, Thank you
- 5 out of 5 starsReviewed on 3/27/2026
I was treated so wonderful!! You guys in this dept are AMAZING. I as in and out in no time at all. Gundersen has ALL WAYS been very very good to me. Your dept is super! Actually every dept that I have been to has been OUTSTANDING! I work in a healthcare setting, and my compliments are sincere. Thank you for your care.
- 5 out of 5 starsReviewed on 3/27/2026
Everything was just fine.
- 3 out of 5 starsReviewed on 3/28/2026
Health care is too expensive
- 5 out of 5 starsReviewed on 3/20/2026
When Gundersen became Emplify, it became harder to log in to My Chart. I realize that some people might need all the security and passwords, but I really don't. They only make it more difficult for me and very confusing.
- 5 out of 5 starsReviewed on 3/7/2026
Always great care. Thank you!
- 5 out of 5 starsReviewed on 3/6/2026
Nothing, as all was good.
- 4 out of 5 starsReviewed on 3/4/2026
Dr. Whitford suggested, recommended, told me I need to have cataract surgery in both eyes and he wanted to schedule it. He didn't have time to answer any questions. I've never known anybody that had cataract surgery. I have no idea what it entails, other than very general, or what I need to do afterward or how long. I live in the country alone. I'm older. I have two big rescue dogs and I do everything here. And somewhat crippled and there were no answers. They were just running behind time or something. And so I came home and I said, well, he said, well, you have to schedule them up. I said, no, and I don't know anything about this. So I went home and spent a couple hours trying to read from Mayo and from Johns Hopkins what cataract surgery involved and what you need to be careful of afterward and how long, and if there's two eyes, how soon can they schedule them together and what to do about driving, what to do, you can't get knocked over.
- 5 out of 5 starsReviewed on 2/28/2026
All the staff I dealt with was very courteous and professional
- 4 out of 5 starsReviewed on 3/1/2026
I told my regular eye dr I still had a problem in my left eye. Hope it is now fixed
- 5 out of 5 starsReviewed on 3/1/2026
All of the people there were very kind and very helpful and I can see again. And it was amazing and Doc was just superb. I would recommend him to anyone. Thank you.
- 5 out of 5 starsReviewed on 2/27/2026
Everyone knew what they were doing and I felt very much at ease while at the facility. The doctor was great and took good care of my problem.
- 5 out of 5 starsReviewed on 2/28/2026
Very good
- 5 out of 5 starsReviewed on 2/26/2026
Great job.
- 5 out of 5 starsReviewed on 2/28/2026
Dr. Whitford and his staff answered all my questions with patience and kindness. They explained clearly what my procedure would be for cataract surgery which gave me a great " peace of mind". I feel very confident with both Dr, Whitford and his team.
- 5 out of 5 starsReviewed on 2/20/2026
Dr Whitford was very kind, he knew exactly what was wrong with me and treated me right away. I walked away in tears as it made a huge difference for my sight. Thank you so much!
- 5 out of 5 starsReviewed on 2/19/2026
I was very happy with my visit. The doctor worked on helping my find a solution.
- 5 out of 5 starsReviewed on 2/19/2026
Dr Whitford takes the time to listen. Very thorough. Has a good bedside manner. Treats me with respect.
- 5 out of 5 starsReviewed on 2/19/2026
All was great!
- 5 out of 5 starsReviewed on 2/15/2026
on time appointment, friendly jprofessional staff, great experience, short time to wait
- 5 out of 5 starsReviewed on 2/14/2026
I was very impressed with everyone. The appointment process was smooth from step to step. Each professional was kind and explained everything.
- 5 out of 5 starsReviewed on 2/12/2026
Dr. Whitford is absolutely the best. There's really nothing else I can say. I highly recommend him to anyone who is having eye issues. He is respectful and explains things well.
- 5 out of 5 starsReviewed on 2/10/2026
On time, considerate, professional. JOB WELL DONE! Dr. Whitford the BEST!
- 5 out of 5 starsReviewed on 2/7/2026
Thanks to all.
- 5 out of 5 starsReviewed on 2/6/2026
Dr Whitford was courteous, knowledgeable and very professional. Great experience.
- 5 out of 5 starsReviewed on 2/10/2026
No complaints!
- 5 out of 5 starsReviewed on 2/1/2026
Staff is so knowledgeable, cheerful and helpful
- 5 out of 5 starsReviewed on 1/31/2026
Dr. Whitford and his support staff are excellent. Explain process, helpful and are kind and considerate!
- 5 out of 5 starsReviewed on 1/31/2026
Very good professional friendly staff.
- 5 out of 5 starsReviewed on 1/29/2026
Dr Whitforfd is extremely kind, knowledgeable & most pleasant. His tech was the same. Everything about the entire evaluation was most helpful in my decision for a future surgery. And what to expect for the outcome. I met 4 different staff during the exam & evaluation. I was so impressed with each one. Each staff member was very well-versed in each step involved with necessary future appointments. Excellent experience, excellent staff, & wonderful provider in Dr. Whitforfd. Looking forward to continuing my care with him & his staff. A true asset for Emplify in LaCrosse area .
- 5 out of 5 starsReviewed on 1/17/2026
Very good
- 5 out of 5 starsReviewed on 1/17/2026
It all went good, i'm not the best at doing things online. I rather have phone calls.
- 5 out of 5 starsReviewed on 1/11/2026
A professional and personal medical appointment. Thank you.
- 5 out of 5 starsReviewed on 1/10/2026
Very professional staff
- 5 out of 5 starsReviewed on 1/8/2026
Dr. Whitford and his staff were all wonderful.
- 5 out of 5 starsReviewed on 12/31/2025
I was a walk-in patient sent by my doctor from Richland Center Hospital. My first time ever there. I usually go to UW Madison. Everyone I encountered was extremely friendly and helpful. I felt so worried upon arriving at a new place. I felt immediately cared for from the moment I spoke to the receptionist. She made sure I understood where I needed to go. The next receptionist was equally kind and patient. The wonderful nurse who prepared my eyes was absolutely amazing! The doctor who I seen also immediately made me feel comfortable. He carefully explained everything I needed to know. I felt so relieved after I got back home because I had my answers. I'd never met any of this team before today. So thankful for the fact you all were open on a day after Christmas! Thank-You Everyone!
- 5 out of 5 starsReviewed on 12/30/2025
I had to wait almost 40 minutes before the doctor arrived. I felt like he was very busy. He did apologize for the wait. I felt he was a little rushed and tried to do the procedure before the pain meds kicked in.
- 5 out of 5 starsReviewed on 12/27/2025
Always good with Dr. Whitford and staff.
- 5 out of 5 starsReviewed on 12/25/2025
Dr Whitford was professional caring and explained everything carefully. His whole team was very nice and listen my concerns.
- 5 out of 5 starsReviewed on 12/19/2025
A wonderful facility. Everyone I was involved with was most kind and helpful. Thank you Gundersen.
- 5 out of 5 starsReviewed on 12/18/2025
this visit was wonderful from start to finish. Dr. Steve was thoughtful and listened me, Thank you for the extra time.
- 5 out of 5 starsReviewed on 12/19/2025
The doctor was very nice. He told me the procedure and made me feel comfortable. He and his staff were informative and had an easy manner with each other that made me feel relaxed. I would definitely refer my friends and family for eye care to him!
- 5 out of 5 starsReviewed on 12/17/2025
Great service and very nice people
- 5 out of 5 starsReviewed on 12/17/2025
Overall, very positive.
- 4 out of 5 starsReviewed on 12/11/2025
I need to call ophthalmology because I have a few floaters in my eyes since surgery and need to see if that is part of the healing process.
- 5 out of 5 starsReviewed on 12/11/2025
Fantastic!! Helped me fast-track everything
- 5 out of 5 starsReviewed on 12/4/2025
Five Star Care, as always
- 5 out of 5 starsReviewed on 12/4/2025
It was all good.
- 5 out of 5 starsReviewed on 11/30/2025
Quick, efficient, thorough, no complications. Great Dr and staff! Thank you!
- 5 out of 5 starsReviewed on 11/21/2025
All was great
- 5 out of 5 starsReviewed on 11/20/2025
I needed laser treatment for my right eye and the procedure took about 4 minutes and for that I had to wait one month for an appointment. I suffered with my sight for 6 months or so, couldn't drive or see much. I wish it wouldn't take so long to get an appointment. But now I see clearly so I'm more than happy. Thank you
- 5 out of 5 starsReviewed on 11/20/2025
Everything went as expected.
- 5 out of 5 starsReviewed on 11/20/2025
Would make it easier if the building name could be added to visit address. This would get me to the right place faster. I went to founders building first instead of East.
- 5 out of 5 starsReviewed on 11/23/2025
Always on time
- 5 out of 5 starsReviewed on 11/13/2025
It was a perfect appointment. No issues.
- 5 out of 5 starsReviewed on 11/9/2025
glad you're there, thank you
- 5 out of 5 starsReviewed on 11/6/2025
They were all so nice. I am a little scared about it all.
- 5 out of 5 starsReviewed on 11/6/2025
everything went smooth and professionly.
- 5 out of 5 starsReviewed on 11/6/2025
Everything was good.
- 5 out of 5 starsReviewed on 11/6/2025
Excellent staff. Informative and caring.
- 5 out of 5 starsReviewed on 11/6/2025
Got in early , no problems everyone was very polite and friendly.
- 5 out of 5 starsReviewed on 10/28/2025
Everyone was respectful and I appreciate that the provider stopped what he was doing in order to face me whenever I asked a question. It was a positive experience.
- 5 out of 5 starsReviewed on 10/28/2025
Everyone was very helpful and kind.
- 5 out of 5 starsReviewed on 10/25/2025
Cannot access the results info.
- 5 out of 5 starsReviewed on 10/23/2025
Love Dr Whitford, very proficient n very knowledgeable, wonderful personable, great team as well
- 5 out of 5 starsReviewed on 10/16/2025
A very welcoming department. Everything was explained and my questions were answered. I felt comfortable with the Dr. doing the procedure. I would recommend him to others.
- 5 out of 5 starsReviewed on 10/16/2025
My appointment was canceled unbeknownst to me. I l live 1 1/2 hours away so it would be quite inconvenient to come back another time. The scheduling person was extremely helpful arranging for me to be seen the same day.
- 3 out of 5 starsReviewed on 10/16/2025
I was waiting in the room for over 30 minutes to be seen. The doctor was 30 minutes late for my appointment.
- 5 out of 5 starsReviewed on 9/19/2026
Great service lucky to have this clinic in Viroqua
- 5 out of 5 starsReviewed on 9/17/2026
Everyone was very nice from start to finish. Made you feel comfortable and welcomed. Answered all my questions. Wonderful experience.
- 5 out of 5 starsReviewed on 9/17/2026
Always excellent. Such an improvement in efficiency and patient comfort over the many years I have had eye injections.
- 5 out of 5 starsReviewed on 9/17/2026
I will be having cataract surgery with Dr. Whitford soon. He was very nice, explained things talked a little too fast and seemed rushed, but I understand that he is a doctor and I know that he is busy so I've taken that into consideration. Thank you.
- 5 out of 5 starsReviewed on 9/12/2026
Treatment is working so I am happy
- 5 out of 5 starsReviewed on 9/12/2026
Everyone is very professional and friendly. I feel very comfortable.
- 5 out of 5 starsReviewed on 9/12/2026
Very professional, friendly knowledgeable everyone I had contact with. Excellent service.
- 5 out of 5 starsReviewed on 9/6/2026
Dr Steve that does cataract Surgery is the finest.Great bed side manners
- 5 out of 5 starsReviewed on 9/8/2026
Service and staff.
- 5 out of 5 starsReviewed on 9/4/2026
I can see great now
- 5 out of 5 starsReviewed on 9/5/2026
I really like Dr. WHITFORD as a doctor and the care teams are fantastic. I go for my injections often and they are all so professional and knowledgeable and very, very considerate of me as a patient. Thank you.
- 5 out of 5 starsReviewed on 9/3/2026
Provider had a great personality!
- 4 out of 5 starsReviewed on 9/3/2026
I was taken in a wheelchair from room to room to room, for exam, eyedrops, waiting room, more exam, pictures, more pictures, a failed computer, another room for the last pictures. Up, down, up, down, etc. Very trying for my spinal fractures. Most of the assistants were patient and helpful, but I can't call it a delightful experience.
- 5 out of 5 starsReviewed on 8/29/2026
Very pleased
- 5 out of 5 starsReviewed on 8/29/2026
check in was a mess, long wait
- 5 out of 5 starsReviewed on 8/29/2026
Staff is compassionate' professional and helps to relieve your worries.
- 3 out of 5 starsReviewed on 9/1/2026
Unbelievably fast...?
- 5 out of 5 starsReviewed on 8/29/2026
It was very good.
- 5 out of 5 starsReviewed on 8/29/2026
I was very comfortable and relaxing
- 5 out of 5 starsReviewed on 8/27/2026
Efficient!
- 5 out of 5 starsReviewed on 8/29/2026
Very efficient
- 5 out of 5 starsReviewed on 8/27/2026
things went better than I thought
- 5 out of 5 starsReviewed on 8/25/2026
Got in on time, appointment went fast and took little time
- 5 out of 5 starsReviewed on 8/25/2026
Very efficient process.
- 5 out of 5 starsReviewed on 8/25/2026
No complaints.
- 5 out of 5 starsReviewed on 8/25/2026
The whole care team was very pleasant and calmed me down during the process.
- 5 out of 5 starsReviewed on 8/21/2026
Very good appointment yesterday. I am happy with my eye check-up!
- 5 out of 5 starsReviewed on 8/12/2026
It is continually getting better. Make working with Emplify very easy.
- 5 out of 5 starsReviewed on 7/25/2026
Excellent face to face with Dr. Whitford. Clear statements, well understood, very efficient.
- 5 out of 5 starsReviewed on 7/23/2026
I would have preferred the Opthamologist speed more time explaining the pros & cons of the implantable lens instead of referring to pamphlet and QRS code. Very personable surgeon.
- 5 out of 5 starsReviewed on 7/23/2026
Very impressed with Dr Whitford and the assistants.
- 4 out of 5 starsReviewed on 7/23/2026
There seemed to be a lot of waiting before the appointment and in the room before the doc came in and yet once he came in with the needle to put in my eye it went quick it just took a lot of time waiting alone in the room for these things to happen
- 5 out of 5 starsReviewed on 7/18/2026
Everything went as planned, the outcome was great and the staff could not have been better, very pleased!
- 5 out of 5 starsReviewed on 7/19/2026
I used to be able to video chat, but it does not work on my laptop 11.
- 5 out of 5 starsReviewed on 7/17/2026
Dr Whitford put me very much at ease - told me what to expect in the following days - I appreciated that or I would have been very concerned about the floaters I experienced. I also very much appreciated being able to get in for the procedure in a very timely manner!
- 5 out of 5 starsReviewed on 7/16/2026
I had a inter examine my eyes and I was happy to do it, It would have been nice if they explain what they are doing and why. Communication skills. She was very helpful when I asked.
- 5 out of 5 starsReviewed on 7/16/2026
That dept. is very busy, but they got me through in record time!
- 5 out of 5 starsReviewed on 7/16/2026
VERY courteous staff!
- 5 out of 5 starsReviewed on 7/4/2026
Another great visit. Thanks to everyone.
- 5 out of 5 starsReviewed on 7/4/2026
easy in and out
- 5 out of 5 starsReviewed on 7/4/2026
Check in could have been more attentive. I became unsure of where I should be until I was more assertive and got my needs met.
- 5 out of 5 starsReviewed on 7/3/2026
Dr. Whitford did a great job explaining the procedure, what results to expect and after care instructions. Even walked me to lobby.
- 5 out of 5 starsReviewed on 7/3/2026
Great care
- 5 out of 5 starsReviewed on 7/3/2026
I have a high level of trust with this provider.
- 5 out of 5 starsReviewed on 7/4/2026
Excellent care. Nice guy and great doctor!!! Very happy and was treated on the spot that day. They all went out of their way to make sure I was given my eye shots for my BEB since it was greatly needed. Thank you so much! Highly recommend this doctor and staff!
- 5 out of 5 starsReviewed on 7/4/2026
Great care, everyone excellent to deal with.
- 5 out of 5 starsReviewed on 6/27/2026
You know, like all visits that I have had, I leave and reflect on what just happened. It all happens fast, and you leave wondering about what just happened. I trust in the people and figure they know better than I do. There are endless existential questions one could ask in these situations, but like I said-trust.
- 5 out of 5 starsReviewed on 6/26/2026
Have Highly commended this Dr and team to my friends
- 5 out of 5 starsReviewed on 6/26/2026
Love Gunderson. Dr whitford is a great provider and I valued his skill and knowledge. He performed my cataract surgery 2 years ago and I have seen him for follow up appts. Trust him 100%
- 5 out of 5 starsReviewed on 6/20/2026
Ophthalmology was absolutely swamped on the day of my visit and yet everyone I encountered was pleasant and professional. Kudos!
- 5 out of 5 starsReviewed on 6/18/2026
I am a poor user of the computer in general. my computer is old, and I am old so difficult for me to catch onto all the new systems.
- 5 out of 5 starsReviewed on 6/16/2026
Concerned about the turnover in staff esp. in the admitting area. I always see new ones and wonder what happened to the staff that I am familiar with???
- 5 out of 5 starsReviewed on 6/14/2026
Very knowledgeable and helpful employees. Thanks for the service to Viroqua.
- 5 out of 5 starsReviewed on 6/11/2026
Logging into my chart should be simplified so we don't have to do a verification supplement of who we are. Is it that someone else might try to pay my bill?
- 5 out of 5 starsReviewed on 6/11/2026
Great Doctor and staff! They answer all my questions promply.Highly recommend.
- 5 out of 5 starsReviewed on 6/6/2026
The doctor seemed rushed...maybe too many patients to see.?
- 5 out of 5 starsReviewed on 6/5/2026
Quick, competent and efficient
- 5 out of 5 starsReviewed on 6/5/2026
My experience was good and all my questions were answered fully.
- 5 out of 5 starsReviewed on 6/5/2026
Dr. Whitford was efficient, friendly and a typical surgeon. All business. Didn't really explain the surgery because there is a scheduled phone call to walk patient through the details.
- 5 out of 5 starsReviewed on 6/5/2026
There was clearly a staffing shortage at the check-in/check-out desks. Someone must've called in sick
- 5 out of 5 starsReviewed on 6/4/2026
Dr. Whitford was so great explaining things and his communication skills with me were superb. I totally trust him to perform my cataract surgeries. Many thanks to him!!
- 5 out of 5 starsReviewed on 5/29/2026
Everything went smoothly, I was seen on time, and didn't have a lot of waiting time. All my questions were answered.
- 5 out of 5 starsReviewed on 6/2/2026
Dr. WHITFORD was very thorough in his explanation of the cataract surgery and my choices.
- 5 out of 5 starsReviewed on 5/23/2026
I was very overall happy with my experience there. I felt that Dr. Whitford could have introduced himself to me when he came into the patient room. I had never met him before. I thought that would have been nice. I can't, I think otherwise my experience was ?
- 5 out of 5 starsReviewed on 6/2/2026
The visit was very good and informative.
- 5 out of 5 starsReviewed on 5/22/2026
Doctor Whitford is excellent in every regard. He is very efficient and performs the treatment required quickly. His team is also very competent and all are very friendly and confident in their work. They take the time needed to answer questions and concerns.
- 5 out of 5 starsReviewed on 5/21/2026
I arrived at 9:45 like scheduled , got right in. Nurse did first exam promptly . Went to 2nd waiting room . They forgot about me for 1 and half hrs. Had to ask myself. Not Happy-at all
- 5 out of 5 starsReviewed on 5/21/2026
I get shots in my eye every 10 weeks they are so efficient and friendly and knowledgeable I couldn't ask for a better team to take care of me
- 5 out of 5 starsReviewed on 5/17/2026
Everything went great yesterday
- 5 out of 5 starsReviewed on 5/14/2026
I got there a few minutes early and got called in early. Appt was at 9:30. I was in my car headed home shortly after mt steroid shot. Very efficient.
- 5 out of 5 starsReviewed on 5/17/2026
Every thing went smoothly
- 5 out of 5 starsReviewed on 5/8/2026
Love Dr. Whitford!
- 5 out of 5 starsReviewed on 5/8/2026
Doctor was very helpful, explained the test results very well. He is very friendly and treats patients well.
- 5 out of 5 starsReviewed on 5/7/2026
I love everyone on that team, from the nurses, Jacob that comes and gets you is sooo nice and funny. They all remember me and it's crazy but I actually look forward to going to these appointments because of the staff.
- 5 out of 5 starsReviewed on 5/7/2026
For the digital experience, you should offer something that says that it's not, a person didn't use it. That's all.
- 5 out of 5 starsReviewed on 5/6/2026
My chart/check in experience is frustrating. The system is clunky, the search results for medications and pharmacy difficult to use.
- 5 out of 5 starsReviewed on 5/2/2026
Very efficient and friendly process!!
- 5 out of 5 starsReviewed on 5/5/2026
Very smooth intake to new network, staff was knowledgeable and very helpful
- 5 out of 5 starsReviewed on 5/5/2026
My team was excellent
- 5 out of 5 starsReviewed on 4/28/2026
My eye is perfect again! That's the bottom line!
- 5 out of 5 starsReviewed on 4/24/2026
I am grateful Dr. Whitford has been my ophthalmologist for a number of years and in that time has taken excellent care of my vision. He understands my concern of having limited vision and is proactive in protecting it from progressing. He is a 20 out of 10!
- 5 out of 5 starsReviewed on 4/24/2026
I had a small lesion removed in the office just below my eyebrow. It barely took 2 minutes, very efficient. Minimal wait time in lobby and also once in the room waiting for Dr. Great job.
- 5 out of 5 starsReviewed on 4/23/2026
Thank you Dr. Whitford for the thorough explanation and what can happen with my vision and new glasses afterward.
- 5 out of 5 starsReviewed on 4/21/2026
Everyone could not have been nicer or more helpful
- 5 out of 5 starsReviewed on 4/17/2026
Everyone was concise & to the point. Would definitely come back.
- 5 out of 5 starsReviewed on 4/16/2026
Dr Whitford helped me understand what the best procedure for me will be. I'm confident in his care.
- 5 out of 5 starsReviewed on 4/14/2026
Dr Whitford is a very kind and knowledgeable eye doctor. I trust him totally AND he invented the procedure he uses for catarack surgery He is rather famous. What a great doctor to have as my own eye doctor
- 5 out of 5 starsReviewed on 4/10/2026
My knowledge of computers is lacking so enjoy receiving info in plain English. Thank you.
- 5 out of 5 starsReviewed on 4/9/2026
Well, everything seemed to have gone well. No discomfort and I can seem to see well. So thank you for the good experience. I was kind of apprehensive, but it all went well.
- 5 out of 5 starsReviewed on 4/5/2026
The best, Thank you
- 5 out of 5 starsReviewed on 3/27/2026
I was treated so wonderful!! You guys in this dept are AMAZING. I as in and out in no time at all. Gundersen has ALL WAYS been very very good to me. Your dept is super! Actually every dept that I have been to has been OUTSTANDING! I work in a healthcare setting, and my compliments are sincere. Thank you for your care.
- 5 out of 5 starsReviewed on 3/27/2026
Everything was just fine.
- 3 out of 5 starsReviewed on 3/28/2026
Health care is too expensive
- 5 out of 5 starsReviewed on 3/20/2026
When Gundersen became Emplify, it became harder to log in to My Chart. I realize that some people might need all the security and passwords, but I really don't. They only make it more difficult for me and very confusing.
- 5 out of 5 starsReviewed on 3/7/2026
Always great care. Thank you!
- 5 out of 5 starsReviewed on 3/6/2026
Nothing, as all was good.
- 4 out of 5 starsReviewed on 3/4/2026
Dr. Whitford suggested, recommended, told me I need to have cataract surgery in both eyes and he wanted to schedule it. He didn't have time to answer any questions. I've never known anybody that had cataract surgery. I have no idea what it entails, other than very general, or what I need to do afterward or how long. I live in the country alone. I'm older. I have two big rescue dogs and I do everything here. And somewhat crippled and there were no answers. They were just running behind time or something. And so I came home and I said, well, he said, well, you have to schedule them up. I said, no, and I don't know anything about this. So I went home and spent a couple hours trying to read from Mayo and from Johns Hopkins what cataract surgery involved and what you need to be careful of afterward and how long, and if there's two eyes, how soon can they schedule them together and what to do about driving, what to do, you can't get knocked over.
- 5 out of 5 starsReviewed on 2/28/2026
All the staff I dealt with was very courteous and professional
- 4 out of 5 starsReviewed on 3/1/2026
I told my regular eye dr I still had a problem in my left eye. Hope it is now fixed
- 5 out of 5 starsReviewed on 3/1/2026
All of the people there were very kind and very helpful and I can see again. And it was amazing and Doc was just superb. I would recommend him to anyone. Thank you.
- 5 out of 5 starsReviewed on 2/27/2026
Everyone knew what they were doing and I felt very much at ease while at the facility. The doctor was great and took good care of my problem.
- 5 out of 5 starsReviewed on 2/28/2026
Very good
- 5 out of 5 starsReviewed on 2/26/2026
Great job.
- 5 out of 5 starsReviewed on 2/28/2026
Dr. Whitford and his staff answered all my questions with patience and kindness. They explained clearly what my procedure would be for cataract surgery which gave me a great " peace of mind". I feel very confident with both Dr, Whitford and his team.
- 5 out of 5 starsReviewed on 2/20/2026
Dr Whitford was very kind, he knew exactly what was wrong with me and treated me right away. I walked away in tears as it made a huge difference for my sight. Thank you so much!
- 5 out of 5 starsReviewed on 2/19/2026
I was very happy with my visit. The doctor worked on helping my find a solution.
- 5 out of 5 starsReviewed on 2/19/2026
Dr Whitford takes the time to listen. Very thorough. Has a good bedside manner. Treats me with respect.
- 5 out of 5 starsReviewed on 2/19/2026
All was great!
- 5 out of 5 starsReviewed on 2/15/2026
on time appointment, friendly jprofessional staff, great experience, short time to wait
- 5 out of 5 starsReviewed on 2/14/2026
I was very impressed with everyone. The appointment process was smooth from step to step. Each professional was kind and explained everything.
- 5 out of 5 starsReviewed on 2/12/2026
Dr. Whitford is absolutely the best. There's really nothing else I can say. I highly recommend him to anyone who is having eye issues. He is respectful and explains things well.
- 5 out of 5 starsReviewed on 2/10/2026
On time, considerate, professional. JOB WELL DONE! Dr. Whitford the BEST!
- 5 out of 5 starsReviewed on 2/7/2026
Thanks to all.
- 5 out of 5 starsReviewed on 2/6/2026
Dr Whitford was courteous, knowledgeable and very professional. Great experience.
- 5 out of 5 starsReviewed on 2/10/2026
No complaints!
- 5 out of 5 starsReviewed on 2/1/2026
Staff is so knowledgeable, cheerful and helpful
- 5 out of 5 starsReviewed on 1/31/2026
Dr. Whitford and his support staff are excellent. Explain process, helpful and are kind and considerate!
- 5 out of 5 starsReviewed on 1/31/2026
Very good professional friendly staff.
- 5 out of 5 starsReviewed on 1/29/2026
Dr Whitforfd is extremely kind, knowledgeable & most pleasant. His tech was the same. Everything about the entire evaluation was most helpful in my decision for a future surgery. And what to expect for the outcome. I met 4 different staff during the exam & evaluation. I was so impressed with each one. Each staff member was very well-versed in each step involved with necessary future appointments. Excellent experience, excellent staff, & wonderful provider in Dr. Whitforfd. Looking forward to continuing my care with him & his staff. A true asset for Emplify in LaCrosse area .
- 5 out of 5 starsReviewed on 1/17/2026
Very good
- 5 out of 5 starsReviewed on 1/17/2026
It all went good, i'm not the best at doing things online. I rather have phone calls.
- 5 out of 5 starsReviewed on 1/11/2026
A professional and personal medical appointment. Thank you.
- 5 out of 5 starsReviewed on 1/10/2026
Very professional staff
- 5 out of 5 starsReviewed on 1/8/2026
Dr. Whitford and his staff were all wonderful.
- 5 out of 5 starsReviewed on 12/31/2025
I was a walk-in patient sent by my doctor from Richland Center Hospital. My first time ever there. I usually go to UW Madison. Everyone I encountered was extremely friendly and helpful. I felt so worried upon arriving at a new place. I felt immediately cared for from the moment I spoke to the receptionist. She made sure I understood where I needed to go. The next receptionist was equally kind and patient. The wonderful nurse who prepared my eyes was absolutely amazing! The doctor who I seen also immediately made me feel comfortable. He carefully explained everything I needed to know. I felt so relieved after I got back home because I had my answers. I'd never met any of this team before today. So thankful for the fact you all were open on a day after Christmas! Thank-You Everyone!
- 5 out of 5 starsReviewed on 12/30/2025
I had to wait almost 40 minutes before the doctor arrived. I felt like he was very busy. He did apologize for the wait. I felt he was a little rushed and tried to do the procedure before the pain meds kicked in.
- 5 out of 5 starsReviewed on 12/27/2025
Always good with Dr. Whitford and staff.
- 5 out of 5 starsReviewed on 12/25/2025
Dr Whitford was professional caring and explained everything carefully. His whole team was very nice and listen my concerns.
- 5 out of 5 starsReviewed on 12/19/2025
A wonderful facility. Everyone I was involved with was most kind and helpful. Thank you Gundersen.
- 5 out of 5 starsReviewed on 12/18/2025
this visit was wonderful from start to finish. Dr. Steve was thoughtful and listened me, Thank you for the extra time.
- 5 out of 5 starsReviewed on 12/19/2025
The doctor was very nice. He told me the procedure and made me feel comfortable. He and his staff were informative and had an easy manner with each other that made me feel relaxed. I would definitely refer my friends and family for eye care to him!
- 5 out of 5 starsReviewed on 12/17/2025
Great service and very nice people
- 5 out of 5 starsReviewed on 12/17/2025
Overall, very positive.
- 4 out of 5 starsReviewed on 12/11/2025
I need to call ophthalmology because I have a few floaters in my eyes since surgery and need to see if that is part of the healing process.
- 5 out of 5 starsReviewed on 12/11/2025
Fantastic!! Helped me fast-track everything
- 5 out of 5 starsReviewed on 12/4/2025
Five Star Care, as always
- 5 out of 5 starsReviewed on 12/4/2025
It was all good.
- 5 out of 5 starsReviewed on 11/30/2025
Quick, efficient, thorough, no complications. Great Dr and staff! Thank you!
- 5 out of 5 starsReviewed on 11/21/2025
All was great
- 5 out of 5 starsReviewed on 11/20/2025
I needed laser treatment for my right eye and the procedure took about 4 minutes and for that I had to wait one month for an appointment. I suffered with my sight for 6 months or so, couldn't drive or see much. I wish it wouldn't take so long to get an appointment. But now I see clearly so I'm more than happy. Thank you
- 5 out of 5 starsReviewed on 11/20/2025
Everything went as expected.
- 5 out of 5 starsReviewed on 11/20/2025
Would make it easier if the building name could be added to visit address. This would get me to the right place faster. I went to founders building first instead of East.
- 5 out of 5 starsReviewed on 11/23/2025
Always on time
- 5 out of 5 starsReviewed on 11/13/2025
It was a perfect appointment. No issues.
- 5 out of 5 starsReviewed on 11/9/2025
glad you're there, thank you
- 5 out of 5 starsReviewed on 11/6/2025
They were all so nice. I am a little scared about it all.
- 5 out of 5 starsReviewed on 11/6/2025
everything went smooth and professionly.
- 5 out of 5 starsReviewed on 11/6/2025
Everything was good.
- 5 out of 5 starsReviewed on 11/6/2025
Excellent staff. Informative and caring.
- 5 out of 5 starsReviewed on 11/6/2025
Got in early , no problems everyone was very polite and friendly.
- 5 out of 5 starsReviewed on 10/28/2025
Everyone was respectful and I appreciate that the provider stopped what he was doing in order to face me whenever I asked a question. It was a positive experience.
- 5 out of 5 starsReviewed on 10/28/2025
Everyone was very helpful and kind.
- 5 out of 5 starsReviewed on 10/25/2025
Cannot access the results info.
- 5 out of 5 starsReviewed on 10/23/2025
Love Dr Whitford, very proficient n very knowledgeable, wonderful personable, great team as well
- 5 out of 5 starsReviewed on 10/16/2025
A very welcoming department. Everything was explained and my questions were answered. I felt comfortable with the Dr. doing the procedure. I would recommend him to others.
- 5 out of 5 starsReviewed on 10/16/2025
My appointment was canceled unbeknownst to me. I l live 1 1/2 hours away so it would be quite inconvenient to come back another time. The scheduling person was extremely helpful arranging for me to be seen the same day.
- 3 out of 5 starsReviewed on 10/16/2025
I was waiting in the room for over 30 minutes to be seen. The doctor was 30 minutes late for my appointment.