
Highlights
Languages
- English
Gender
FemaleAbout Morgan L Smerud
Care Philosophy
I believe that an overall greater understanding of ocular health gives patients more confidence in their health knowledge and leads to better outcomes.
Personal Statement
Outside of work, I enjoy spending time with my husband and our three children, reading and spending time outdoors hiking.
Clinical Interests
- Diabetic optometry care
- Glaucoma
- Macular degeneration
Locations
- Emplify Health Waukon Optometry
- 120 2nd Avenue Southeast, Waukon, IA 52172
- Get Directions
- phone: 563-568-3378
Expertise
Education
- Professional School: University Of The Incarnate World, 2019
Board Certifications
- Diplomate of the American Board of Optometry: American Board of Optometry, 2023
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Ratings & Reviews
4.9 out of 5
337 ratings, 54 reviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 4/5/2026
Efficient Professional Pleasant Overall: Gundersen has much to be proud of their staff!!!
- 5 out of 5 starsReviewed on 4/3/2026
Nothing more to say. Was a great experience.
- 5 out of 5 starsReviewed on 3/29/2026
Could not get on my chart after many times ????? Very disappointed
- 5 out of 5 starsReviewed on 3/8/2026
Morgan took time with me and is such a caring provider!
- 5 out of 5 starsReviewed on 3/3/2026
Dr. Very knowledgeable, impressive
- 5 out of 5 starsReviewed on 2/24/2026
My appointment was an emergency situation and I got in almost immediately.
- 5 out of 5 starsReviewed on 2/21/2026
Had a great eye yearly check up.
- 5 out of 5 starsReviewed on 1/31/2026
I liked that she didn't try to get me to buy a pair of glasses right away but told me to give it a couple months and see how I felt just using readers.
- 5 out of 5 starsReviewed on 1/29/2026
No issues. Good appointment
- 5 out of 5 starsReviewed on 1/23/2026
Efficient, timely and accommodating! Thank you!
- 5 out of 5 starsReviewed on 1/23/2026
Everyone was smiling and helpful !
- 5 out of 5 starsReviewed on 1/18/2026
Everyone was very friendly and helpful.
- 5 out of 5 starsReviewed on 1/11/2026
The digital experience where you have to pre-register is a little bit sketchy yet because when it says to submit, I wrote in submit and then I got another notification to please pre-register. So it isn't completely the way it should be yet. Thank you.
- 5 out of 5 starsReviewed on 1/8/2026
Treated good
- 5 out of 5 starsReviewed on 12/30/2025
Great visit.
- 5 out of 5 starsReviewed on 12/25/2025
Great experience!!
- 5 out of 5 starsReviewed on 12/16/2025
Dr Smerud was wonderful, the explainations were through, in understandable terms, she answered all my questions and never made me feel rushed or that I was using too much of her time. I really appreciate her.
- 5 out of 5 starsReviewed on 12/12/2025
I was very satisfied with my appointments. They were all very kind and alert to everything, so I was very satisfied. Thank you.
- 5 out of 5 starsReviewed on 12/14/2025
very good
- 5 out of 5 starsReviewed on 12/11/2025
I was very happy with how I was treated by everyone there. They all took their time to listen to what I said. They were caring.
- 5 out of 5 starsReviewed on 12/5/2025
Everyone is very happy and friendly.
- 4 out of 5 starsReviewed on 11/26/2025
Long wait time for Doctor to come in room
- 5 out of 5 starsReviewed on 11/23/2025
Very friendly and competent
- 5 out of 5 starsReviewed on 11/13/2025
Perfect experience.
- 5 out of 5 starsReviewed on 11/7/2025
The actual visit was good. The check-in on the internet is way too long and confusing.
- 5 out of 5 starsReviewed on 10/26/2025
Always a great experience going to gundersen
- 5 out of 5 starsReviewed on 10/9/2025
Thanks for the friendly smile throughout
- 5 out of 5 starsReviewed on 10/8/2025
But the people were very helpful. That's about all.
- 5 out of 5 starsReviewed on 10/4/2025
I am very satisfied with the care I received from Morgan. She listens to my questions and concerns and gives me good advice.
- 5 out of 5 starsReviewed on 10/2/2025
It's always pleasant experience to visit the Waukon Clinic. All personal are friendly and offering to give you any assistance.
- 5 out of 5 starsReviewed on 10/1/2025
I don't like having to pre check in on my phone.
- 5 out of 5 starsReviewed on 9/28/2025
Always great service.
- 5 out of 5 starsReviewed on 9/27/2025
Everything was great.
- 5 out of 5 starsReviewed on 9/27/2025
Always excellent service. That's why we always go here.
- 5 out of 5 starsReviewed on 9/24/2025
Dr. Smerud is wonderful. Kind, caring. They are all efficient and courteous
- 5 out of 5 starsReviewed on 9/21/2025
Dr Smerud, I'm not sure I spelled her name correctly, and her staff were extremely efficient and very welcoming. It was my first visit at the Waukon Eye Clinic, and I already have my 2026 appointment scheduled. They also laughed at all my jokes, which I totally appreciated!! Robyn helped me get the glasses I picked out and she was VERY patient with me, so I never felt that I had to "hurry up" and decide. All in all it was a very pleasant experience and I look forward to getting my new glasses. Thank you.
- 5 out of 5 starsReviewed on 9/20/2025
The entire staff , from check in, the technician, and Dr. Smerud were so pleasant, professional, and took the time to listen to my concerns , good job to the entire staff
- 5 out of 5 starsReviewed on 9/18/2025
Dr. Smerud is very knowledgeable and caring and I am glad she is my provider for my vision needs.
- 5 out of 5 starsReviewed on 9/2/2025
I was here on vacation when my eye was injured. They took me right in and I was treated so well. I so appreciate everything everyone did for me and the way they treated me.
- 5 out of 5 starsReviewed on 8/24/2025
Good care close to home
- 5 out of 5 starsReviewed on 8/20/2025
Great job!!
- 5 out of 5 starsReviewed on 7/26/2025
This appointment took longer to get approved because of the dumb ass layoffs in the VA.
- 5 out of 5 starsReviewed on 11/14/2025
Your method of notification by text needs to be tuned up. Received multiple text to preregistration when I had already done so and then sending one that I should be at the registration desk when there was no instruction to do so.
- 5 out of 5 starsReviewed on 7/2/2025
I was having eye issues and immediately was given an appointment. I had a great exam and all my questions were answered.
- 5 out of 5 starsReviewed on 6/28/2025
Experience was all good that day. Thank you for the great care.
- 5 out of 5 starsReviewed on 6/19/2025
I love the small town convenience- Everyone is so friendly & accommodating !
- 5 out of 5 starsReviewed on 6/17/2025
Everyone was friendly and went above and beyond. I true your eye clinic and get the care I need. Thank you
- 5 out of 5 starsReviewed on 6/12/2025
I was very satisfied with my visit. I got in right away. It seemed like both the nurse and the doctor were very friendly and concerned about my health. I mean, we talked about different things. So I was very satisfied. Thank you. Bye.
- 5 out of 5 starsReviewed on 6/10/2025
Morgan was very attentive to make sure I understood options with future care
- 5 out of 5 starsReviewed on 5/3/2025
Enjoy seeing Dr. Smerud. She is friendly and always answers all your questions. Would strongly recommend her to family and friends.
- 5 out of 5 starsReviewed on 5/1/2025
Dr Smerud took the time to explain my particular glaucoma diagnosis and best treatment and monitoring of the disease. She did it in a way I could easily understand. Thank you for caring!
- 5 out of 5 starsReviewed on 4/27/2025
Great experience, thank you for caring and treating me with kindness!
- 5 out of 5 starsReviewed on 4/19/2025
I was having a difficult time describing what I was concerned about. Dr. Smerud listened carefully and then was able to clearly explain what she was observing in regards to my eye and why I was having the physical reactions I felt. I left this visit assured my surgery on the previous day had gone well and that I was following post surgery instructions I had been given.
- 5 out of 5 starsReviewed on 4/19/2025
Great care
- 5 out of 5 starsReviewed on 4/5/2026
Efficient Professional Pleasant Overall: Gundersen has much to be proud of their staff!!!
- 5 out of 5 starsReviewed on 4/3/2026
Nothing more to say. Was a great experience.
- 5 out of 5 starsReviewed on 3/29/2026
Could not get on my chart after many times ????? Very disappointed
- 5 out of 5 starsReviewed on 3/8/2026
Morgan took time with me and is such a caring provider!
- 5 out of 5 starsReviewed on 3/3/2026
Dr. Very knowledgeable, impressive
- 5 out of 5 starsReviewed on 2/24/2026
My appointment was an emergency situation and I got in almost immediately.
- 5 out of 5 starsReviewed on 2/21/2026
Had a great eye yearly check up.
- 5 out of 5 starsReviewed on 1/31/2026
I liked that she didn't try to get me to buy a pair of glasses right away but told me to give it a couple months and see how I felt just using readers.
- 5 out of 5 starsReviewed on 1/29/2026
No issues. Good appointment
- 5 out of 5 starsReviewed on 1/23/2026
Efficient, timely and accommodating! Thank you!
- 5 out of 5 starsReviewed on 1/23/2026
Everyone was smiling and helpful !
- 5 out of 5 starsReviewed on 1/18/2026
Everyone was very friendly and helpful.
- 5 out of 5 starsReviewed on 1/11/2026
The digital experience where you have to pre-register is a little bit sketchy yet because when it says to submit, I wrote in submit and then I got another notification to please pre-register. So it isn't completely the way it should be yet. Thank you.
- 5 out of 5 starsReviewed on 1/8/2026
Treated good
- 5 out of 5 starsReviewed on 12/30/2025
Great visit.
- 5 out of 5 starsReviewed on 12/25/2025
Great experience!!
- 5 out of 5 starsReviewed on 12/16/2025
Dr Smerud was wonderful, the explainations were through, in understandable terms, she answered all my questions and never made me feel rushed or that I was using too much of her time. I really appreciate her.
- 5 out of 5 starsReviewed on 12/12/2025
I was very satisfied with my appointments. They were all very kind and alert to everything, so I was very satisfied. Thank you.
- 5 out of 5 starsReviewed on 12/14/2025
very good
- 5 out of 5 starsReviewed on 12/11/2025
I was very happy with how I was treated by everyone there. They all took their time to listen to what I said. They were caring.
- 5 out of 5 starsReviewed on 12/5/2025
Everyone is very happy and friendly.
- 4 out of 5 starsReviewed on 11/26/2025
Long wait time for Doctor to come in room
- 5 out of 5 starsReviewed on 11/23/2025
Very friendly and competent
- 5 out of 5 starsReviewed on 11/13/2025
Perfect experience.
- 5 out of 5 starsReviewed on 11/7/2025
The actual visit was good. The check-in on the internet is way too long and confusing.
- 5 out of 5 starsReviewed on 10/26/2025
Always a great experience going to gundersen
- 5 out of 5 starsReviewed on 10/9/2025
Thanks for the friendly smile throughout
- 5 out of 5 starsReviewed on 10/8/2025
But the people were very helpful. That's about all.
- 5 out of 5 starsReviewed on 10/4/2025
I am very satisfied with the care I received from Morgan. She listens to my questions and concerns and gives me good advice.
- 5 out of 5 starsReviewed on 10/2/2025
It's always pleasant experience to visit the Waukon Clinic. All personal are friendly and offering to give you any assistance.
- 5 out of 5 starsReviewed on 10/1/2025
I don't like having to pre check in on my phone.
- 5 out of 5 starsReviewed on 9/28/2025
Always great service.
- 5 out of 5 starsReviewed on 9/27/2025
Everything was great.
- 5 out of 5 starsReviewed on 9/27/2025
Always excellent service. That's why we always go here.
- 5 out of 5 starsReviewed on 9/24/2025
Dr. Smerud is wonderful. Kind, caring. They are all efficient and courteous
- 5 out of 5 starsReviewed on 9/21/2025
Dr Smerud, I'm not sure I spelled her name correctly, and her staff were extremely efficient and very welcoming. It was my first visit at the Waukon Eye Clinic, and I already have my 2026 appointment scheduled. They also laughed at all my jokes, which I totally appreciated!! Robyn helped me get the glasses I picked out and she was VERY patient with me, so I never felt that I had to "hurry up" and decide. All in all it was a very pleasant experience and I look forward to getting my new glasses. Thank you.
- 5 out of 5 starsReviewed on 9/20/2025
The entire staff , from check in, the technician, and Dr. Smerud were so pleasant, professional, and took the time to listen to my concerns , good job to the entire staff
- 5 out of 5 starsReviewed on 9/18/2025
Dr. Smerud is very knowledgeable and caring and I am glad she is my provider for my vision needs.
- 5 out of 5 starsReviewed on 9/2/2025
I was here on vacation when my eye was injured. They took me right in and I was treated so well. I so appreciate everything everyone did for me and the way they treated me.
- 5 out of 5 starsReviewed on 8/24/2025
Good care close to home
- 5 out of 5 starsReviewed on 8/20/2025
Great job!!
- 5 out of 5 starsReviewed on 7/26/2025
This appointment took longer to get approved because of the dumb ass layoffs in the VA.
- 5 out of 5 starsReviewed on 11/14/2025
Your method of notification by text needs to be tuned up. Received multiple text to preregistration when I had already done so and then sending one that I should be at the registration desk when there was no instruction to do so.
- 5 out of 5 starsReviewed on 7/2/2025
I was having eye issues and immediately was given an appointment. I had a great exam and all my questions were answered.
- 5 out of 5 starsReviewed on 6/28/2025
Experience was all good that day. Thank you for the great care.
- 5 out of 5 starsReviewed on 6/19/2025
I love the small town convenience- Everyone is so friendly & accommodating !
- 5 out of 5 starsReviewed on 6/17/2025
Everyone was friendly and went above and beyond. I true your eye clinic and get the care I need. Thank you
- 5 out of 5 starsReviewed on 6/12/2025
I was very satisfied with my visit. I got in right away. It seemed like both the nurse and the doctor were very friendly and concerned about my health. I mean, we talked about different things. So I was very satisfied. Thank you. Bye.
- 5 out of 5 starsReviewed on 6/10/2025
Morgan was very attentive to make sure I understood options with future care
- 5 out of 5 starsReviewed on 5/3/2025
Enjoy seeing Dr. Smerud. She is friendly and always answers all your questions. Would strongly recommend her to family and friends.
- 5 out of 5 starsReviewed on 5/1/2025
Dr Smerud took the time to explain my particular glaucoma diagnosis and best treatment and monitoring of the disease. She did it in a way I could easily understand. Thank you for caring!
- 5 out of 5 starsReviewed on 4/27/2025
Great experience, thank you for caring and treating me with kindness!
- 5 out of 5 starsReviewed on 4/19/2025
I was having a difficult time describing what I was concerned about. Dr. Smerud listened carefully and then was able to clearly explain what she was observing in regards to my eye and why I was having the physical reactions I felt. I left this visit assured my surgery on the previous day had gone well and that I was following post surgery instructions I had been given.
- 5 out of 5 starsReviewed on 4/19/2025
Great care