
Highlights
Languages
- English
Gender
FemaleAbout
Care Philosophy
I believe that an overall greater understanding of ocular health gives patients more confidence in their health knowledge and leads to better outcomes.
Personal Statement
Outside of work, I enjoy spending time with my husband and our three children, reading and spending time outdoors hiking.
Clinical Interests
- Diabetic optometry care
- Glaucoma
- Macular degeneration
Locations
- Emplify Health Waukon Optometry
- 120 2nd Avenue Southeast, Waukon, IA 52172
- Get Directions
- Phone: 563-568-3378
Expertise
Education
- Professional School: University Of The Incarnate World, 2019
Board Certifications
- Diplomate of the American Board of Optometry: American Board of Optometry, 2023
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Reviews
4.9 of 5 stars
340 Ratings, 60 ReviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 8/23/2026
I don't know how many times I've tried to get into my account and it says wrong password so I change it and all is good until the next time I try to get in, very frustrating!
- 5 out of 5 starsReviewed on 8/27/2026
Yes, I'd like to recommend Dr. Morgan Smerud to everyone in the community. She did a five-star job of inserting prisms in my lenses to cure double vision. I am seeing so much better because of Morgan. So I am very happy with the Gudgerson Clinic and Dr. Morgan Smehruv has my deepest thanks. Thank you. Bye.
- 5 out of 5 starsReviewed on 8/18/2026
All of my concerns about my vision were answered.
- 5 out of 5 starsReviewed on 8/15/2026
All good
- 5 out of 5 starsReviewed on 8/7/2026
The whole clinic is fantastic, you couldn't ask for better care
- 5 out of 5 starsReviewed on 8/4/2026
Great Doctor and staff
- 5 out of 5 starsReviewed on 8/1/2026
Excellent!
- 5 out of 5 starsReviewed on 7/28/2026
They have always had my care number one. Also caring and polite. Thanks.
- 5 out of 5 starsReviewed on 7/19/2026
Got right in for tests but waiter almost an hour to see Doctor.
- 5 out of 5 starsReviewed on 7/19/2026
Getting new glasses that my insurance will not cover
- 5 out of 5 starsReviewed on 7/5/2026
Very thankful they were able to get me in on short notice for an immediate concern.
- 5 out of 5 starsReviewed on 7/7/2026
Went as expected. Great job!
- 5 out of 5 starsReviewed on 6/26/2026
This was the best eye care visit I have ever had in my life. I appreciate the time they spent with me going through my concerns and helping me with my glasses.
- 5 out of 5 starsReviewed on 6/23/2026
Waukon clinic staff were very helpful and friendly
- 5 out of 5 starsReviewed on 6/13/2026
I was very satisfied with my appointment. They were very professional and I would recommend these person for anybody that asked me about them. Thank you.
- 5 out of 5 starsReviewed on 5/31/2026
Pleasant
- 5 out of 5 starsReviewed on 5/21/2026
On time. Helpful and answered all my question and concerns
- 5 out of 5 starsReviewed on 5/17/2026
Good Eye Exam and all things went well. Thank you, for Great Eye Care, in Waukon.
- 5 out of 5 starsReviewed on 5/19/2026
I HAVE BEEN USING THIS CLINIC FOR MY VISION NEEDS FOR TWENTY YEARS AND HAVE ALWAYS RECEIVED EXCELLENT CARE, EVEN IN URGENT SITUATIONS. THE STAFF IS KNOWLEDGEABLE AND COURTEOUS.
- 5 out of 5 starsReviewed on 5/16/2026
Very friendly and professional staff.
- 5 out of 5 starsReviewed on 5/16/2026
Everyone from the front desk to the technicians and doctors were friendly, knowledgeable and caring.
- 5 out of 5 starsReviewed on 5/9/2026
Dr. Smerud is very friendly, and thorough. She spent a lot of time answering my questions and making sure I understood her responses. Great Dr.! Thank you for your time and knowledge!
- 5 out of 5 starsReviewed on 5/12/2026
Dr. Smerud is an excellent optometrist. She is always friendly, answers any questions you have. Would definitely recommend her to other people.
- 5 out of 5 starsReviewed on 5/7/2026
Everything went very well. Thank you.
- 5 out of 5 starsReviewed on 5/7/2026
Very professional.
- 5 out of 5 starsReviewed on 5/1/2026
I ordered new glasses and was very happy with the help that I received in picking out frames that looked good on me.
- 5 out of 5 starsReviewed on 4/25/2026
Both my husband and I are very happy to be able to have health providers in a small community.
- 5 out of 5 starsReviewed on 4/21/2026
Great care ,very helpful for finding new glasses also.
- 5 out of 5 starsReviewed on 4/21/2026
Good experience as always on the vision side
- 5 out of 5 starsReviewed on 4/18/2026
It was great and helpful
- 1 out of 5 starsReviewed on 4/18/2026
Pretty toxic environment in general. No one is happy and we all know every company chasing the health care $$ not going to lead to repeat customer experience.
- 5 out of 5 starsReviewed on 4/5/2026
Efficient Professional Pleasant Overall: Gundersen has much to be proud of their staff!!!
- 5 out of 5 starsReviewed on 4/3/2026
Nothing more to say. Was a great experience.
- 5 out of 5 starsReviewed on 3/29/2026
Could not get on my chart after many times ????? Very disappointed
- 5 out of 5 starsReviewed on 3/8/2026
Morgan took time with me and is such a caring provider!
- 5 out of 5 starsReviewed on 3/3/2026
Dr. Very knowledgeable, impressive
- 5 out of 5 starsReviewed on 2/24/2026
My appointment was an emergency situation and I got in almost immediately.
- 5 out of 5 starsReviewed on 2/21/2026
Had a great eye yearly check up.
- 5 out of 5 starsReviewed on 1/31/2026
I liked that she didn't try to get me to buy a pair of glasses right away but told me to give it a couple months and see how I felt just using readers.
- 5 out of 5 starsReviewed on 1/29/2026
No issues. Good appointment
- 5 out of 5 starsReviewed on 1/23/2026
Efficient, timely and accommodating! Thank you!
- 5 out of 5 starsReviewed on 1/23/2026
Everyone was smiling and helpful !
- 5 out of 5 starsReviewed on 1/18/2026
Everyone was very friendly and helpful.
- 5 out of 5 starsReviewed on 1/11/2026
The digital experience where you have to pre-register is a little bit sketchy yet because when it says to submit, I wrote in submit and then I got another notification to please pre-register. So it isn't completely the way it should be yet. Thank you.
- 5 out of 5 starsReviewed on 1/8/2026
Treated good
- 5 out of 5 starsReviewed on 12/30/2025
Great visit.
- 5 out of 5 starsReviewed on 12/25/2025
Great experience!!
- 5 out of 5 starsReviewed on 12/16/2025
Dr Smerud was wonderful, the explainations were through, in understandable terms, she answered all my questions and never made me feel rushed or that I was using too much of her time. I really appreciate her.
- 5 out of 5 starsReviewed on 12/12/2025
I was very satisfied with my appointments. They were all very kind and alert to everything, so I was very satisfied. Thank you.
- 5 out of 5 starsReviewed on 12/14/2025
very good
- 5 out of 5 starsReviewed on 12/11/2025
I was very happy with how I was treated by everyone there. They all took their time to listen to what I said. They were caring.
- 5 out of 5 starsReviewed on 12/5/2025
Everyone is very happy and friendly.
- 4 out of 5 starsReviewed on 11/26/2025
Long wait time for Doctor to come in room
- 5 out of 5 starsReviewed on 11/23/2025
Very friendly and competent
- 5 out of 5 starsReviewed on 11/13/2025
Perfect experience.
- 5 out of 5 starsReviewed on 11/7/2025
The actual visit was good. The check-in on the internet is way too long and confusing.
- 5 out of 5 starsReviewed on 10/26/2025
Always a great experience going to gundersen
- 5 out of 5 starsReviewed on 10/9/2025
Thanks for the friendly smile throughout
- 5 out of 5 starsReviewed on 10/8/2025
But the people were very helpful. That's about all.
- 5 out of 5 starsReviewed on 10/4/2025
I am very satisfied with the care I received from Morgan. She listens to my questions and concerns and gives me good advice.
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