
Highlights
Languages
- English
Gender
MaleAbout
Care Philosophy
I strive to treat each patient as an individual while working very hard to meet their eye care needs.
Personal Statement
I have a wonderful wife and two children, and while not spending time with them, I like to hunt, fish and golf.
Clinical Interests
- Ocular disease
- Pediatric optometry
Locations
- Emplify Health La Crosse Ophthalmology
- 724 Denton Street, La Crosse, WI 54601
- Get Directions
- Phone: 608-775-2191
Expertise
Education
- Professional School: Indiana University School of Optometry, Optometry, 2012
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Reviews
4.9 of 5 stars
424 Ratings, 108 ReviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 9/12/2026
The tech was amazing! Talked me through every step. The provider was on time for the appointment.
- 4 out of 5 starsReviewed on 9/5/2026
Keep providing excellent customer service and health care!
- 5 out of 5 starsReviewed on 9/5/2026
My experience with the provider was good. I would comment on the technician that did the initial exam and eye pressure check. She said she was new but done training. She struggled with the pressure check taking 2 tries for one eye and 3 tries for the other. I feel she could use additional training in this regard.
- 5 out of 5 starsReviewed on 9/2/2026
Great care and very helpfpul recommendations given.
- 5 out of 5 starsReviewed on 8/29/2026
I felt comfortable in the whole vi situation and in capable hands. In all was a nice visit .
- 5 out of 5 starsReviewed on 8/30/2026
Dr. Herde is great! He's relatable, kind, and knowledgeable!
- 5 out of 5 starsReviewed on 8/15/2026
- As far as Dr. Herde informed me as to what to do if I had questions later on, maybe he did but definitely not an issue. - Dr. Herde's new assistant is a massive and most welcomed replacement. Massive! Professional yet very nice and likable.
- 4 out of 5 starsReviewed on 8/14/2026
The front desk staff and techs in the hallways were so loud that I could barely here what the PL was asking me as I checked in. I walked back and techs were openly talking about patients so I could hear. And people coming to get patients would just yell the first name into a very large waiting area. One patient and I had the same first name and both came up together. If he hadn't asked, "which Mike?" either one of us could have gone back with that tech. The care providers themselves were great. But your customer service with PLs and techs is really low quality. And not just at this office.
- 5 out of 5 starsReviewed on 8/8/2026
I was amazed at how smoothly and quickly the visit went.
- 5 out of 5 starsReviewed on 8/8/2026
Dr. Herde and staff pleasant and knowledgeable as always.
- 5 out of 5 starsReviewed on 8/9/2026
Ophthalmology technician was polite and very helpful ! Wish I Wrote her name down.
- 5 out of 5 starsReviewed on 8/5/2026
Keep up the good work Gundersen folks!
- 5 out of 5 starsReviewed on 7/31/2026
Both providers I interacted with were incredible and deserve to be recognized!
- 5 out of 5 starsReviewed on 7/25/2026
very good all around.
- 5 out of 5 starsReviewed on 7/26/2026
My wait time between seeing providers was much longer than it has been in the past.
- 5 out of 5 starsReviewed on 7/24/2026
Very good
- 5 out of 5 starsReviewed on 7/18/2026
Top notch care
- 5 out of 5 starsReviewed on 7/18/2026
Why doesn't the Dr use Paremyd Drops to dilate the eye? The effects don't last as long as Tropicamide
- 5 out of 5 starsReviewed on 7/12/2026
It was great.
- 5 out of 5 starsReviewed on 7/10/2026
Every one was very nice to me I was very happy,
- 5 out of 5 starsReviewed on 7/10/2026
The training experience with the new technician went pretty well.
- 5 out of 5 starsReviewed on 7/10/2026
The staff member who did my previsit assessment was very kind and sweet
- 5 out of 5 starsReviewed on 7/9/2026
Excellent
- 5 out of 5 starsReviewed on 7/9/2026
I was a walk in appointment at the eye department in La Crosse and was very satisfied with the visit and the easiness of getting in for the appointment
- 5 out of 5 starsReviewed on 7/3/2026
The tech was very patient during my vision exam.
- 5 out of 5 starsReviewed on 6/23/2026
I had a possibly serious issue regarding my eyes that needed prompt attention, but I needed to wait 5 days to be seen by my provider because were fully booked. Not given an alternative. I was very perplexed. Fortunately everything turned out OK.
- 5 out of 5 starsReviewed on 6/18/2026
Thanks to Dr. Herde for everything he did to evaluate my current eye problems. I appreciate his thoroughness in explaining what had happened and what to do as followup. Also, thanks to everyone who assisted him in some way. I feel well cared for.
- 5 out of 5 starsReviewed on 6/17/2026
Eye Dept very busy - be sure to staff well so no burn out by employees.
- 5 out of 5 starsReviewed on 6/13/2026
The second tech, whose name escapes me, was particularly thorough and thoughtful.
- 5 out of 5 starsReviewed on 6/13/2026
Team did a great job at every contact point!
- 5 out of 5 starsReviewed on 6/11/2026
Wonderful providers. Not enough bike parking space. Please add more racks at the east building
- 5 out of 5 starsReviewed on 6/7/2026
Dr. Herde & assistant were both excellent!
- 5 out of 5 starsReviewed on 6/5/2026
The tech gal that did the eye exam for the Dr was super...cordial and very good at explaining the various exams as the procedure. Dr Herde answered my questions and put my fears to rest. Awesome visit
- 5 out of 5 starsReviewed on 6/4/2026
The staff was short handed. The service, friendliness and hospitality were more than sufficient to compensate for the slight waits.
- 5 out of 5 starsReviewed on 6/2/2026
Very positive experience!
- 5 out of 5 starsReviewed on 5/31/2026
Dr. Herde is very professional and knowledgeable in his field. I definitely trust him with my eye care and with the issues I have. He is a very pleasant person.
- 5 out of 5 starsReviewed on 5/31/2026
Thanks!
- 5 out of 5 starsReviewed on 5/22/2026
All went well. No compliants
- 5 out of 5 starsReviewed on 5/22/2026
I'm getting used to MyChart. I don't care for the reminders like, "are you there yet". I'm on my way or waiting in the clinic when I get the message. Does this help the check-in process? I usually don't reply.
- 5 out of 5 starsReviewed on 5/19/2026
Great experience considering I was a walk in with a potentially bad eye issue (retinal detachment). We concluded the retina was not detached but the vitreous was.
- 5 out of 5 starsReviewed on 5/19/2026
I have always used My Chart to check in online. Since Gundersen switched to Emplify, the check in process has not been working well. I find this frustrating.
- 5 out of 5 starsReviewed on 5/12/2026
Dr. Herde easy to talk to and very professional. The technician that did my eye test is wonderful. I hope she stays on the Dr's team.
- 5 out of 5 starsReviewed on 5/12/2026
I've experienced healthcare here and in California...much prefer the process here.
- 5 out of 5 starsReviewed on 5/12/2026
Dr. Herde is professional and caring.
- 5 out of 5 starsReviewed on 5/8/2026
Excellent patient care!
- 5 out of 5 starsReviewed on 5/3/2026
Everyone was great and on time.
- 5 out of 5 starsReviewed on 5/1/2026
I am not sure why the wait between when I had the field screening and actually seeing a technician and then the doctor was so long. I sat for at least 45 minutes between the two. I realize there will always be some down time, but the wait yesterday was entirely too long. I checked in at 2PM as I was asked to do and I left the eye department at 4PM. Waaaay too long.
- 3 out of 5 starsReviewed on 4/24/2026
Efficient and the tech who did most of the work was awesome!
- 5 out of 5 starsReviewed on 4/21/2026
Great service from everyone! Thanks!
- 5 out of 5 starsReviewed on 4/18/2026
I feel that Dr. Herde is very capable. He has a good personality for talking with patients. I just feel comfortable with him. Thank you.
- 5 out of 5 starsReviewed on 4/14/2026
I am finding the requests I get for payment on My Chart confusing. I am never quite sure what I am paying for.
- 5 out of 5 starsReviewed on 4/4/2026
Everyone was very friendly and helpful
- 5 out of 5 starsReviewed on 4/4/2026
Good experience. Everyone I saw was very pleasant and efficient.
- 5 out of 5 starsReviewed on 4/7/2026
I liked the new tech
- 5 out of 5 starsReviewed on 3/31/2026
Very Friendly and nice!!!
- 5 out of 5 starsReviewed on 3/29/2026
It was very good!
- 5 out of 5 starsReviewed on 4/1/2026
I always worry about my eyes being worse because that's my view of the world and I was reassured by going and getting a prescription and going on and talking with the doctor to see how I'm doing. That helped me feel more comfortable with aging. Thank you.
- 5 out of 5 starsReviewed on 3/31/2026
Hi, the doctor that I saw is easy to get along with and easy to deal with. That's it.
- 5 out of 5 starsReviewed on 3/19/2026
They were very good in all their testing. I have an appointment in a year to recheck everything. I really liked his assistant and she did a very good exam and tests before Dr. Herde came in.
- 5 out of 5 starsReviewed on 2/27/2026
Dr. Herde and his assistants were helpful, courteous and professional.
- 5 out of 5 starsReviewed on 2/17/2026
Dr. Michael Herde is very knowledgeable and very friendly. Everything was explained very carefully. Thank you.
- 5 out of 5 starsReviewed on 2/14/2026
It went well
- 5 out of 5 starsReviewed on 2/13/2026
I go out of my way to have my ophthalmology work done at Gundersen because of the professionalism and competency and I credit the department of saving my eyesight many years ago and since then and all follow-ups I've had great confidence in their work. So thank you.
- 5 out of 5 starsReviewed on 2/13/2026
Pleasant experience
- 5 out of 5 starsReviewed on 2/8/2026
Everyone was so polite and helpful.
- 5 out of 5 starsReviewed on 2/5/2026
Dr Herde saw me quickly and explained things very well.
- 5 out of 5 starsReviewed on 2/5/2026
I appreciate being able to schedule eye appointments online, it's very convenient. Dr. Herde is always kind.
- 3 out of 5 starsReviewed on 1/31/2026
The staff I worked with today knew NOTHING about V.A. process.
- 5 out of 5 starsReviewed on 1/25/2026
I'm happy with Gunderson overall.
- 5 out of 5 starsReviewed on 1/24/2026
I called to set up an appointment for my annual vision exam and whatever additional tests the doctor had ordered. My primary appointment was for my prescription renewal and that was not scheduled. The DR stated we should have done everything (full exam) but was only scheduled for the previous tests for recheck two years ago. I am frustrated that I have to come back again because my primary reason for the appointment wasn't scheduled and wasnt completed.
- 5 out of 5 starsReviewed on 1/23/2026
Your parking lot is a design disaster. Too many curbs, turns, especially bad when snow covers things. Not good on a summer day either. Traffic going in all directions trying to find their way out.
- 5 out of 5 starsReviewed on 1/22/2026
Pre visit questions didn't fit the provider and were never addressed or reviewed.
- 5 out of 5 starsReviewed on 1/16/2026
everyone was very nice.
- 5 out of 5 starsReviewed on 1/16/2026
Great team.
- 5 out of 5 starsReviewed on 1/8/2026
Everyone was very kind and efficient and knowledgeable.
- 5 out of 5 starsReviewed on 1/6/2026
Always a positive experience at Gunderson
- 5 out of 5 starsReviewed on 1/3/2026
Everyone is so kind and helpful from people in the hallway giving directions to the care team taking time with the exam and to answer all questions that make me feel well cared for. Not rushed though at any point
- 5 out of 5 starsReviewed on 1/3/2026
The Ophthalmology technician I had was amazing. I think it was the best eye refraction I've ever had. She was friendly, professional, patient and very caring. She deserves recognition for her abilities, personality and they way she represents Gundersen.
- 5 out of 5 starsReviewed on 1/2/2026
I liked Dr. Herde
- 5 out of 5 starsReviewed on 12/23/2025
Always enjoy visiting this deportment!
- 5 out of 5 starsReviewed on 12/21/2025
Dr. Herde is great!
- 5 out of 5 starsReviewed on 12/23/2025
I forgot the woman's name who did my initial exam stuff, but she's great too and all of my answers on here apply to her as well.
- 3 out of 5 starsReviewed on 12/17/2025
The person who performed the exam had a very pleasant way about her and made me feel very comfortable,
- 5 out of 5 starsReviewed on 12/17/2025
Everyone I came in contact with was very nice and helpful. I enjoyed my appointment very much!
- 5 out of 5 starsReviewed on 12/11/2025
Staff very knowledgeable and efficient.
- 5 out of 5 starsReviewed on 12/9/2025
The woman who called my name and took me to the examining room did not initially introduce herself and walked ahead of me with no interaction until we reached the examining room. Everything was fine after that. A little more personal warmth initially would have been appreciated.
- 5 out of 5 starsReviewed on 12/7/2025
Several friends also go to Dr. Herde for their eye care. We all agree that he is an excellent doctor.
- 5 out of 5 starsReviewed on 12/4/2025
Very pleasant experience. Have confidence in my Dr.
- 5 out of 5 starsReviewed on 12/2/2025
Great!
- 5 out of 5 starsReviewed on 11/23/2025
A very pleasant experience
- 5 out of 5 starsReviewed on 11/22/2025
The visit was excellent!
- 5 out of 5 starsReviewed on 11/21/2025
In the waiting area the seats were all taken and I needed to wait for a place to sit and I was in pain at that time. I notice other patients waiting for a place to sit. My physician apologized profusely for me having to wait so long due to a severe shortage of technicians in the eye department. Hope this can be resolved soon. Thank you
- 5 out of 5 starsReviewed on 11/19/2025
Doctor Michael was very thorough and helped me with my eye issues...very thankful
- 5 out of 5 starsReviewed on 11/16/2025
I think everything was fine.
- 5 out of 5 starsReviewed on 11/11/2025
I have been very happy with all my care at Gunderson/Emplify and the eye care is great.
- 5 out of 5 starsReviewed on 10/26/2025
Everyone other than the provider gave a sense of being in a hurry like I should not ask a question because it would slow down their process. Questions are asked rapid fire making it evident that response is not really important, that its just being used to fill in a blank. I think this questioning, I do understand the importance of the questions, but the lack of interest in the responses makes a person feel like no questions should be asked for clarification or that the individual would not know how to answer the question if I did ask. Just to test out my theory, I asked why a certain question was important and received a very rote response.
- 5 out of 5 starsReviewed on 10/26/2025
Appointment was for 8am. It was a little after 9am to see Doctor.
- 5 out of 5 starsReviewed on 10/24/2025
Everyone helped me when I was there. Thank you
- 5 out of 5 starsReviewed on 10/22/2025
I got in ahead of my regular scheduled appointment, as they were running ahead of schedule. I'm glad I was early, as I usually am!
- 5 out of 5 starsReviewed on 10/17/2025
my chart could use more information
- 5 out of 5 starsReviewed on 10/16/2025
On time, efficient visit. Dr Herde was so comprehensive he answered the questions I had before I could even ask them!
- 5 out of 5 starsReviewed on 10/11/2025
All went well
- 5 out of 5 starsReviewed on 10/4/2025
Everyone was helpful.
- 5 out of 5 starsReviewed on 10/4/2025
Dr. Herde was very thorough, and caring. He answered all of my questions and gave me good guidance.
- 5 out of 5 starsReviewed on 10/4/2025
Visual exam was thorough, and all results were carefully explained.
- 5 out of 5 starsReviewed on 9/27/2025
Excellent care overall.
- 5 out of 5 starsReviewed on 9/25/2025
It took forever to check in , seemed very dis organized , 2 receptionist 7 people in line .. didn't get checked in until 10 min past my appt and arrived 15 min early
- 5 out of 5 starsReviewed on 9/21/2025
met & exceeded expectations !
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