
Highlights
Age Groups Seen
- Infant 0-2
- Child 2-12
- Adolescent 12-21
- Adult 21-65
- Older Adult >65
Languages
- English
Gender
MaleAbout
Care Philosophy
As an optometrist, I enjoy providing comprehensive eye care for all ages and conditions. My priority is to ensure you always feel heard and fully understand your ocular health, empowering you with clear answers to every question.
Personal Statement
I am married and have two children. My interests include traveling, backpacking, being active outdoors and spending time with my family.
Locations
- Emplify Health Black River Falls Optometry
- 601 West Adams Street, Black River Falls, WI 54615
- Get Directions
- Phone: 715-284-9451
- Emplify Health Tomah Optometry
- 505 Gopher Drive, Tomah, WI 54660
- Get Directions
- Phone: 608-372-4458
Expertise
Education
- Professional School: Southern College of Optometry, 2012
Board Certifications
- Diplomate of the American Board of Optometry: American Board of Optometry, 2020
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Reviews
4.9 of 5 stars
327 Ratings, 91 ReviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 9/18/2026
I new what had happened and what was causing my eyes to excelerate my sight loss.
- 5 out of 5 starsReviewed on 9/13/2026
My provider who I wanted to see was in Tomah at the same time I had a meeting in Tomah. It worked out perfectly.
- 5 out of 5 starsReviewed on 9/11/2026
Very good at explaining things
- 5 out of 5 starsReviewed on 9/11/2026
Keep up the good work ?
- 5 out of 5 starsReviewed on 9/5/2026
Was very nice
- 5 out of 5 starsReviewed on 9/4/2026
I thought the Doctor was going to order some eye drops for me but I don't think he did.otherwise fine.
- 5 out of 5 starsReviewed on 8/21/2026
I emphasize the excellent care provided by Emplify Eye Clinic Black River Falls! Superb!
- 5 out of 5 starsReviewed on 8/19/2026
I thought they were all very friendly. The dentist filled me in on everything very well. I felt better when I left. And like I said, I used to use computer, but I can't anymore. My computer ain't working. But yes, I enjoyed going there and I'll continue to go in there. The ones I've had have been good. And Dr. Justin, I think that's his name, is a very nice man, very informative. And the secretary or the treasure or the one that checked me in was very friendly. Everyone was friendly.
- 5 out of 5 starsReviewed on 8/11/2026
Always very satisfied with Dr Atherton and his team.
- 5 out of 5 starsReviewed on 8/9/2026
I have been going to this clinic since i was a child. I feel welcomed here and the staff is extremely friendly and helpful. I feel cared for here.
- 5 out of 5 starsReviewed on 8/8/2026
The Doctor and his team are very knowledgeable.
- 5 out of 5 starsReviewed on 8/11/2026
Dr. Atherton (? Spelling) is a great asset to there team. He talks to you as a person and explains things well
- 5 out of 5 starsReviewed on 8/7/2026
Very Helpful & Friendly! Highly Recommend!
- 5 out of 5 starsReviewed on 8/5/2026
Usual as has been with them each year
- 5 out of 5 starsReviewed on 7/31/2026
I felt so good after my visit.
- 5 out of 5 starsReviewed on 7/24/2026
The check in process was prompt & efficient as was my experience with my initial exam by the optical assistant. Was a bit unhappy that I then sat in the exam room for well over 15 mins before the doctor came in to examine me. Then after he was done with me, there was no one at the front desk to check me out. Another patient even came in from the outside & he & I both waited for too long before someone showed up at the desk.
- 5 out of 5 starsReviewed on 7/19/2026
I was very comfortable witheverone their
- 5 out of 5 starsReviewed on 7/19/2026
Should have a cash discount day of service
- 5 out of 5 starsReviewed on 7/19/2026
It was most wonderful! Dr. Atherton and the staff that worked with him was very helpful and caring. They advised me of every step. Dr. Atherton is pleasant and serious about helping me realize the seriousness of my caring for my eyes. He is forthright and encouraging. He tells me the truth even if it maybe painful to hear. He does for it for the caring about his clients, especially me!!!
- 5 out of 5 starsReviewed on 7/18/2026
Dr. Atherton is very caring, knowledgeable, looking out for our best interests.
- 5 out of 5 starsReviewed on 7/17/2026
It was a very pleasant experience!
- 5 out of 5 starsReviewed on 7/12/2026
I felt totally satisfied with the whole experience.
- 5 out of 5 starsReviewed on 7/3/2026
Dr. Atherton & staff are excellent eye care providers.
- 5 out of 5 starsReviewed on 7/2/2026
Always good
- 5 out of 5 starsReviewed on 7/2/2026
Dr. Atherton and the assistant / person who poked my eyes (I'm sorry I didn't ger her name) were the best eye care team I have ever had!
- 5 out of 5 starsReviewed on 6/26/2026
everyone is very pleasant seen in a timely manner
- 5 out of 5 starsReviewed on 6/21/2026
Dr Atherton goes above and beyond with his patients. He is incredibly dedicated to ensuring his patients are well educated in their care, while making it clear it is our body, our choice when determining treatment. We are so lucky to have found him.
- 5 out of 5 starsReviewed on 6/20/2026
Ive always gone there.
- 5 out of 5 starsReviewed on 6/13/2026
Truthful dialog. Explained my eye condition in terms I understood, /glad I met with him.
- 5 out of 5 starsReviewed on 6/11/2026
Dr. Atherton keeps me well versed with conditions affecting my eyes since I am diabetic,
- 5 out of 5 starsReviewed on 6/11/2026
The best
- 5 out of 5 starsReviewed on 6/9/2026
Everyone was pleasant and helpful
- 5 out of 5 starsReviewed on 6/5/2026
Annual appointment with Dr Atherton is always very helpful.
- 5 out of 5 starsReviewed on 6/5/2026
Very helpful and friendly
- 5 out of 5 starsReviewed on 6/6/2026
My visit was really great. Everyone was pleasant and polite and I would recommend this facility and actually every Gundersen facility to everyone and anyone.
- 5 out of 5 starsReviewed on 5/20/2026
I would just like to say that everything went very well, very professional, and very, very nice people up there that work there. Thank you.
- 5 out of 5 starsReviewed on 5/16/2026
Everyone was great
- 3 out of 5 starsReviewed on 5/14/2026
Since I have moved to another city, I will be dropping this provider. He had a very reluctant, round about way of not providing me with a referral when I asked for one. Saying I don't need one, saying he could give me one, saying he doesn't know their records system and, ultimately not receiving a referral during this visit. This simple request created a rising level of frustration for me.
- 5 out of 5 starsReviewed on 5/14/2026
What a great team
- 5 out of 5 starsReviewed on 5/7/2026
The showroom could use an update. Limited selection on eyewear.
- 3 out of 5 starsReviewed on 5/3/2026
I had a very bad reactions to the drops and they left me in the room alone. UGH. I was not impressed with the man 9did not get his name) who did my initial testing, felt as he was talking to himself most of the time, never knew when he was talking to me. The tech who administered the reliving drops was very concerned about my reaction and did get the Dr. When I got to the desk for my prescription I had to wait again. The lady who was to sell me new glasses was not the most helpful. Truly, the last staff that my husband had was much more helpful. I left and said I would come back to purchase glasses because of the bad experience. I need to know when the last gal who waited on my husband will be back as she was very helpful. Seems like every time we have an appointment the only staff that is the same is Dr. Atherton. So sad.
- 5 out of 5 starsReviewed on 5/2/2026
Very fast, efficient and easy to deal with they listen to you they have good ideas
- 5 out of 5 starsReviewed on 4/25/2026
The experience was very well and I yes, I would recommend them to anybody.
- 5 out of 5 starsReviewed on 4/21/2026
I appreciated how every staff member treated me with respect and consideration. All made sure that I was given explanations when asked, and that I was comfortable in all parts of the examinations. Thank you for your care!
- 5 out of 5 starsReviewed on 4/18/2026
When you have been to another Emplify clinic in the past few months, you should not have to complete another pre check.
- 5 out of 5 starsReviewed on 4/16/2026
My experience was great. They were very fast and I had excellent care.
- 5 out of 5 starsReviewed on 4/18/2026
Wasn't happy with the person that we ordered glasses. She didn't help to find many frames, just said that was all as I wanted a all in one nose piece.
- 5 out of 5 starsReviewed on 4/11/2026
Dr Justin is a very compassionate and caring person. He takes time with you and listens to your concerns.
- 5 out of 5 starsReviewed on 4/11/2026
This was my first appointment with a new eye doctor. He had all my records, had reviewed them and knew exactly what my conditions were. Very kind and helpful. I couldn't be more pleased.
- 5 out of 5 starsReviewed on 4/15/2026
He is awesome
- 5 out of 5 starsReviewed on 3/24/2026
My Dr. truly cares about his patients and he is a good listener. I really appreciate his knowledge and I have confidence in his help. Thank you!
- 5 out of 5 starsReviewed on 3/8/2026
Very friendly staff, that makes all the difference in the visit! Nice people all and all.
- 5 out of 5 starsReviewed on 2/28/2026
Well ??
- 5 out of 5 starsReviewed on 2/27/2026
I am completely satisfied with my care here.
- 5 out of 5 starsReviewed on 2/19/2026
excellent Service from all of them! The whole staff's!
- 5 out of 5 starsReviewed on 2/15/2026
Dr. Atherton as well as the entire staff at BRF Gundersen Eye Clinic are great.......knowledgeable plus & plain & simple super nice!
- 5 out of 5 starsReviewed on 2/14/2026
Justin was excellent. He did everything that had to be done and he did a great job and he was very talkative and I liked it very much. Bye.
- 5 out of 5 starsReviewed on 2/14/2026
There wonderful. Thank you ?
- 5 out of 5 starsReviewed on 2/14/2026
Awesome very awesome ?.
- 5 out of 5 starsReviewed on 2/12/2026
Digital is not my cup of tea. Otherwise it was great!
- 5 out of 5 starsReviewed on 2/10/2026
Dr Atherton was very helpful and answered all my questions as usual. Everyone was and have always been very helpful. MyChart has been a problem for me many times. Finding what I want and then have to go back and forth to check on the past. There used to be graphs that were very helpful but cannot find them anymore.
- 5 out of 5 starsReviewed on 2/6/2026
Always very thorough, and easy to understand. Just love everything.
- 5 out of 5 starsReviewed on 2/5/2026
The digital sign in is redundant ! There should be a bypass if Your info hasn't changed & you see the same Doc more than two
- 5 out of 5 starsReviewed on 1/20/2026
Always excellent care and concern Like all the staff
- 5 out of 5 starsReviewed on 1/20/2026
I felt good about the in person process. I had trouble with the online pre check in. It seemed not to work at first, and took a long time before it would update. I don't know if that is "normal" or not. I had to update to my new insurance coverage.
- 5 out of 5 starsReviewed on 1/15/2026
It was great! Will continue getting all my eye care done with them.
- 5 out of 5 starsReviewed on 1/14/2026
Wasn't able to order my contacts that day. Was told I would get a call to do so later that day. Didn't happen. Still have not received the call so will try to order off of MyChart.
- 5 out of 5 starsReviewed on 1/10/2026
This is the second time with this doctor, I say he is so personable, kind, listens great, answers questions in a professional manor and is honest which is unique, I would be heartbroken if he leaves.
- 5 out of 5 starsReviewed on 12/25/2025
I had an excellent experience and was very pleased with all phases of the visit!
- 5 out of 5 starsReviewed on 12/25/2025
Oustanding people. Great knowledge and friendly!
- 5 out of 5 starsReviewed on 12/21/2025
He was kind and informative.
- 5 out of 5 starsReviewed on 12/19/2025
Very thorough exam
- 5 out of 5 starsReviewed on 12/14/2025
Dr Justin explains everything so clearly and makes it all easy to understand. He is very thorough and appointments with him are some of the best medical experiences I've had. I would definitely recommend him!
- 5 out of 5 starsReviewed on 12/14/2025
He was very courteous and he listened to what I had to say and I'd advise anybody that sees him should have the same.
- 5 out of 5 starsReviewed on 12/11/2025
Doctor Atherton and all of the employees are wonderful and care deeply about their patients. I would highly recommend anyone to use him as a provider.
- 5 out of 5 starsReviewed on 12/5/2025
Very good first meeting.
- 5 out of 5 starsReviewed on 12/5/2025
Care team is wonderful! Dr. Atherton is so kind and personable!
- 5 out of 5 starsReviewed on 12/5/2025
I have nothing more to say. He's a very helpful and knowledgeable doctor. He also seems to genuinely care about his patients. He has a terrific bedside manner ??
- 5 out of 5 starsReviewed on 11/30/2025
I got an appointment very fast. Dr. Justin Atherton was very friendly and informative in treating my condition.
- 5 out of 5 starsReviewed on 11/23/2025
Dr. Atherton and his team are great to work with.
- 5 out of 5 starsReviewed on 11/23/2025
He was very nice, kind and talked very calmly to explain how to treat my eye lid problem.
- 5 out of 5 starsReviewed on 11/22/2025
My first time meeting.with Dr. Justin Atherton, I have had a lot of eye problems and he made me feel very comfortable. He was was very knowledgeable about with my eye record.
- 5 out of 5 starsReviewed on 11/14/2025
Dr Atherton is very polite and explains in detail issues.
- 5 out of 5 starsReviewed on 11/9/2025
Always a friendly group, and you dont feel like you're being rushed out. Very comfortable feeling there.
- 5 out of 5 starsReviewed on 11/6/2025
Dr. Atherton is really great! Very helpful.
- 5 out of 5 starsReviewed on 10/23/2025
My vision is clear ! Very pleased with the results !!
- 5 out of 5 starsReviewed on 10/11/2025
I had photos take of my eyes and I thought they would be available to show my husband on MyChart. I can not seem to find them on there.
- 5 out of 5 starsReviewed on 10/11/2025
smooth experience
- 5 out of 5 starsReviewed on 10/5/2025
Dr Atherton provided excellent explanation on the status of my eyes. He answered all questions and provided information on how to keep my eyes healthy. Excellent doctor.
- 5 out of 5 starsReviewed on 10/4/2025
Dr was great as was every body!
- 5 out of 5 starsReviewed on 10/2/2025
I enjoy my visit every year!
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