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Justin D Atherton

Justin D Atherton, OD

Optometry

Accepting New Patients
Schedule Online

Highlights

Age Groups Seen

  • Infant 0-2
  • Child 2-12
  • Adolescent 12-21
  • Adult 21-65
  • Older Adult >65

Languages

  • English

Gender

Male

About Justin D Atherton

Care Philosophy

As an optometrist, I enjoy providing comprehensive eye care for all ages and conditions. My priority is to ensure you always feel heard and fully understand your ocular health, empowering you with clear answers to every question.

Personal Statement

I am married and have two children. My interests include traveling, backpacking, being active outdoors and spending time with my family.

Locations

  1. Emplify Health Black River Falls Optometry
  2. Emplify Health Tomah Optometry

Expertise

Education

  • Professional School: Southern College of Optometry, 2012

Board Certifications

  • Diplomate of the American Board of Optometry: American Board of Optometry, 2020

Insurance

Please contact the doctor's office directly to confirm acceptance of insurance. *denotes Medicare Advantage Plan
Search plans
  • Aetna Health Management
  • Amerigroup Iowa Inc
  • Anthem BCBS WI
  • Arise Health Plan/ WPS
  • BCBS MN
  • Benefit Plan Administrators
  • Care Wisconsin
  • CIGNA
  • Community Link
  • Group Health Cooperative of Eau Claire
  • HealthEOS by Multiplan
  • Healthpartners, Inc
  • Independent Care Health Plan Medicaid
  • Medica IFB
  • Meritain Health
  • MHS Health
  • Midlands Choice
  • Quartz
  • The Alliance
  • Tricare West
  • Ucare Minnesota
  • United Healthcare Inc.
  • WCA Group Health Trust
  • Wellmark BCBS IA
  • Wisconsin Physician Services

Ratings & Reviews

4.9 out of 5

312 ratings, 74 reviews

The Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.

Provider Explained Things Clearly
Provider Listened Carefully
Provider Gave Easy to Understand Instructions
Provider Knew Medical History
Provider Showed Respect
Provider Spent Enough Time
Provider Explained Things Clearly
Provider Listened Carefully
Provider Gave Easy to Understand Instructions
Provider Knew Medical History
Provider Showed Respect
Provider Spent Enough Time
Search reviews
    5 out of 5 stars
    Reviewed on 3/24/2026

    My Dr. truly cares about his patients and he is a good listener. I really appreciate his knowledge and I have confidence in his help. Thank you!

    5 out of 5 stars
    Reviewed on 3/8/2026

    Very friendly staff, that makes all the difference in the visit! Nice people all and all.

    5 out of 5 stars
    Reviewed on 2/28/2026

    Well ??

    5 out of 5 stars
    Reviewed on 2/27/2026

    I am completely satisfied with my care here.

    5 out of 5 stars
    Reviewed on 2/19/2026

    excellent Service from all of them! The whole staff's!

    5 out of 5 stars
    Reviewed on 2/15/2026

    Dr. Atherton as well as the entire staff at BRF Gundersen Eye Clinic are great.......knowledgeable plus & plain & simple super nice!

    5 out of 5 stars
    Reviewed on 2/14/2026

    Justin was excellent. He did everything that had to be done and he did a great job and he was very talkative and I liked it very much. Bye.

    5 out of 5 stars
    Reviewed on 2/14/2026

    There wonderful. Thank you ?

    5 out of 5 stars
    Reviewed on 2/14/2026

    Awesome very awesome ?.

    5 out of 5 stars
    Reviewed on 2/12/2026

    Digital is not my cup of tea. Otherwise it was great!

    5 out of 5 stars
    Reviewed on 2/10/2026

    Dr Atherton was very helpful and answered all my questions as usual. Everyone was and have always been very helpful. MyChart has been a problem for me many times. Finding what I want and then have to go back and forth to check on the past. There used to be graphs that were very helpful but cannot find them anymore.

    5 out of 5 stars
    Reviewed on 2/6/2026

    Always very thorough, and easy to understand. Just love everything.

    5 out of 5 stars
    Reviewed on 2/5/2026

    The digital sign in is redundant ! There should be a bypass if Your info hasn't changed & you see the same Doc more than two

    5 out of 5 stars
    Reviewed on 1/20/2026

    Always excellent care and concern Like all the staff

    5 out of 5 stars
    Reviewed on 1/20/2026

    I felt good about the in person process. I had trouble with the online pre check in. It seemed not to work at first, and took a long time before it would update. I don't know if that is "normal" or not. I had to update to my new insurance coverage.

    5 out of 5 stars
    Reviewed on 1/15/2026

    It was great! Will continue getting all my eye care done with them.

    5 out of 5 stars
    Reviewed on 1/14/2026

    Wasn't able to order my contacts that day. Was told I would get a call to do so later that day. Didn't happen. Still have not received the call so will try to order off of MyChart.

    5 out of 5 stars
    Reviewed on 1/10/2026

    This is the second time with this doctor, I say he is so personable, kind, listens great, answers questions in a professional manor and is honest which is unique, I would be heartbroken if he leaves.

    5 out of 5 stars
    Reviewed on 12/25/2025

    I had an excellent experience and was very pleased with all phases of the visit!

    5 out of 5 stars
    Reviewed on 12/25/2025

    Oustanding people. Great knowledge and friendly!

    5 out of 5 stars
    Reviewed on 12/21/2025

    He was kind and informative.

    5 out of 5 stars
    Reviewed on 12/19/2025

    Very thorough exam

    5 out of 5 stars
    Reviewed on 12/14/2025

    Dr Justin explains everything so clearly and makes it all easy to understand. He is very thorough and appointments with him are some of the best medical experiences I've had. I would definitely recommend him!

    5 out of 5 stars
    Reviewed on 12/14/2025

    He was very courteous and he listened to what I had to say and I'd advise anybody that sees him should have the same.

    5 out of 5 stars
    Reviewed on 12/11/2025

    Doctor Atherton and all of the employees are wonderful and care deeply about their patients. I would highly recommend anyone to use him as a provider.

    5 out of 5 stars
    Reviewed on 12/5/2025

    Very good first meeting.

    5 out of 5 stars
    Reviewed on 12/5/2025

    Care team is wonderful! Dr. Atherton is so kind and personable!

    5 out of 5 stars
    Reviewed on 12/5/2025

    I have nothing more to say. He's a very helpful and knowledgeable doctor. He also seems to genuinely care about his patients. He has a terrific bedside manner ??

    5 out of 5 stars
    Reviewed on 11/30/2025

    I got an appointment very fast. Dr. Justin Atherton was very friendly and informative in treating my condition.

    5 out of 5 stars
    Reviewed on 11/23/2025

    Dr. Atherton and his team are great to work with.

    5 out of 5 stars
    Reviewed on 11/23/2025

    He was very nice, kind and talked very calmly to explain how to treat my eye lid problem.

    5 out of 5 stars
    Reviewed on 11/22/2025

    My first time meeting.with Dr. Justin Atherton, I have had a lot of eye problems and he made me feel very comfortable. He was was very knowledgeable about with my eye record.

    5 out of 5 stars
    Reviewed on 11/14/2025

    Dr Atherton is very polite and explains in detail issues.

    5 out of 5 stars
    Reviewed on 11/9/2025

    Always a friendly group, and you dont feel like you're being rushed out. Very comfortable feeling there.

    5 out of 5 stars
    Reviewed on 11/6/2025

    Dr. Atherton is really great! Very helpful.

    5 out of 5 stars
    Reviewed on 10/23/2025

    My vision is clear ! Very pleased with the results !!

    5 out of 5 stars
    Reviewed on 10/11/2025

    I had photos take of my eyes and I thought they would be available to show my husband on MyChart. I can not seem to find them on there.

    5 out of 5 stars
    Reviewed on 10/11/2025

    smooth experience

    5 out of 5 stars
    Reviewed on 10/5/2025

    Dr Atherton provided excellent explanation on the status of my eyes. He answered all questions and provided information on how to keep my eyes healthy. Excellent doctor.

    5 out of 5 stars
    Reviewed on 10/4/2025

    Dr was great as was every body!

    5 out of 5 stars
    Reviewed on 10/2/2025

    I enjoy my visit every year!

    4 out of 5 stars
    Reviewed on 9/14/2025

    I wish they would be an in-network provider for frames/lenses.

    5 out of 5 stars
    Reviewed on 9/14/2025

    Dad was very happy with the doctor. He explained everything to him so that he understood it well.

    5 out of 5 stars
    Reviewed on 9/14/2025

    I just appreciate the staff getting me in as quickly as they possibly could and taking care of the problem. I had something in my eye and it had been bothering me for a week and I couldn't have gotten better service and better care. I really appreciate it. Thank you.

    5 out of 5 stars
    Reviewed on 8/26/2025

    Very Pleased

    5 out of 5 stars
    Reviewed on 8/24/2025

    Wonderful customer treatment by the whole Emplify team. Thank you.

    5 out of 5 stars
    Reviewed on 8/24/2025

    Customer/patient services were great. Easy-peasy-comfortable from start to finish.

    5 out of 5 stars
    Reviewed on 8/19/2025

    I received a more thorough exam than from previous optometrist elsewhere. Also the staff was very professional and optician very proficient and personable

    5 out of 5 stars
    Reviewed on 8/16/2025

    My first time to the eye clinic. It went very well.

    5 out of 5 stars
    Reviewed on 8/16/2025

    Much more satisfied than I was 2 years ago!

    5 out of 5 stars
    Reviewed on 8/14/2025

    Dr. Atherton and his staff made my day! I had concerns about recent eyelid surgery, possible dry eyes and problem with my prescription. They were able to get me in right away and everyone treated me with excellent one on one attention. Very professional and thorough, yet so friendly. My compliments on a very well run eye care location. My thank to all of the staff!

    5 out of 5 stars
    Reviewed on 8/9/2025

    Everyone was friendly, helpful and made the experience enjoyable. I usually get stressed going to eye appts., but I felt very comfortable and relaxed. They explained everything.

    5 out of 5 stars
    Reviewed on 8/9/2025

    Hope to see you next year ?

    5 out of 5 stars
    Reviewed on 8/3/2025

    Dr Atherton talks so you can understand....explains wonderfully

    5 out of 5 stars
    Reviewed on 8/1/2025

    I have had issues with Mychart for many yrs but doubt that anything hat I might say will make any difference.

    5 out of 5 stars
    Reviewed on 7/27/2025

    Dr Atherton is a great eye dpctor.

    5 out of 5 stars
    Reviewed on 7/26/2025

    I was very pleased

    5 out of 5 stars
    Reviewed on 7/24/2025

    Dr. Atherton and staff are thorough, and make you feel at ease. They treat you with compassionate care.

    5 out of 5 stars
    Reviewed on 11/14/2025

    The day I was in there, he'd gotten a new computer program, and that took a little time. It was a little hard, other than that. But otherwise, everything was really perfect. Thanks.

    5 out of 5 stars
    Reviewed on 7/9/2025

    I just want to say thank you very much for the professional, detailed care you have given me, Dr. Atherton. I really appreciate it. Thanks.

    5 out of 5 stars
    Reviewed on 7/4/2025

    The new eyewear assistant lady is awesome. She is warm and friendly. She even recommended replacing nosepieces more often. She replaced mine and it really made a difference.

    5 out of 5 stars
    Reviewed on 7/4/2025

    This was the most thorough eye exam I've had in my life. I really felt like my eyes were understood and I feel better about taking care of them now.

    5 out of 5 stars
    Reviewed on 7/1/2025

    All staff were professional and caring. Excellent service and I'll soon have eyeglasses!

    5 out of 5 stars
    Reviewed on 6/29/2025

    Really enjoyed meeting Heather She was very helpful, organized ized and knowledgeable!!

    5 out of 5 stars
    Reviewed on 6/15/2025

    We really like the Dr.

    5 out of 5 stars
    Reviewed on 6/13/2025

    Dr. Atherton spent a good deal of time with me diagnosing a somewhat unique problem. He didn't seem rushed, and worked with me to get to the bottom of my issue. So appreciative.

    5 out of 5 stars
    Reviewed on 6/11/2025

    Staff is respectful and friendly and kind to me.

    5 out of 5 stars
    Reviewed on 6/10/2025

    The best

    5 out of 5 stars
    Reviewed on 6/7/2025

    It couldn't have been better

    5 out of 5 stars
    Reviewed on 5/25/2025

    Dr. Atherton and his staff are most professional . Dr. Atherton takes the time to ask me questions and listens attentively when I have a question or concern.

    5 out of 5 stars
    Reviewed on 5/25/2025

    Very satisfied with everything in my annual eye exam.

    5 out of 5 stars
    Reviewed on 5/22/2025

    Everyone was friendly and made me fell very comfortable.

    5 out of 5 stars
    Reviewed on 5/18/2025

    Found Dr Atherton to be well informed, knowledgeable, and congenial!

    5 out of 5 stars
    Reviewed on 5/11/2025

    All good ? give your team 2 thumbs up ?

    5 out of 5 stars
    Reviewed on 3/24/2026

    My Dr. truly cares about his patients and he is a good listener. I really appreciate his knowledge and I have confidence in his help. Thank you!

    5 out of 5 stars
    Reviewed on 3/8/2026

    Very friendly staff, that makes all the difference in the visit! Nice people all and all.

    5 out of 5 stars
    Reviewed on 2/28/2026

    Well ??

    5 out of 5 stars
    Reviewed on 2/27/2026

    I am completely satisfied with my care here.

    5 out of 5 stars
    Reviewed on 2/19/2026

    excellent Service from all of them! The whole staff's!

    5 out of 5 stars
    Reviewed on 2/15/2026

    Dr. Atherton as well as the entire staff at BRF Gundersen Eye Clinic are great.......knowledgeable plus & plain & simple super nice!

    5 out of 5 stars
    Reviewed on 2/14/2026

    Justin was excellent. He did everything that had to be done and he did a great job and he was very talkative and I liked it very much. Bye.

    5 out of 5 stars
    Reviewed on 2/14/2026

    There wonderful. Thank you ?

    5 out of 5 stars
    Reviewed on 2/14/2026

    Awesome very awesome ?.

    5 out of 5 stars
    Reviewed on 2/12/2026

    Digital is not my cup of tea. Otherwise it was great!

    5 out of 5 stars
    Reviewed on 2/10/2026

    Dr Atherton was very helpful and answered all my questions as usual. Everyone was and have always been very helpful. MyChart has been a problem for me many times. Finding what I want and then have to go back and forth to check on the past. There used to be graphs that were very helpful but cannot find them anymore.

    5 out of 5 stars
    Reviewed on 2/6/2026

    Always very thorough, and easy to understand. Just love everything.

    5 out of 5 stars
    Reviewed on 2/5/2026

    The digital sign in is redundant ! There should be a bypass if Your info hasn't changed & you see the same Doc more than two

    5 out of 5 stars
    Reviewed on 1/20/2026

    Always excellent care and concern Like all the staff

    5 out of 5 stars
    Reviewed on 1/20/2026

    I felt good about the in person process. I had trouble with the online pre check in. It seemed not to work at first, and took a long time before it would update. I don't know if that is "normal" or not. I had to update to my new insurance coverage.

    5 out of 5 stars
    Reviewed on 1/15/2026

    It was great! Will continue getting all my eye care done with them.

    5 out of 5 stars
    Reviewed on 1/14/2026

    Wasn't able to order my contacts that day. Was told I would get a call to do so later that day. Didn't happen. Still have not received the call so will try to order off of MyChart.

    5 out of 5 stars
    Reviewed on 1/10/2026

    This is the second time with this doctor, I say he is so personable, kind, listens great, answers questions in a professional manor and is honest which is unique, I would be heartbroken if he leaves.

    5 out of 5 stars
    Reviewed on 12/25/2025

    I had an excellent experience and was very pleased with all phases of the visit!

    5 out of 5 stars
    Reviewed on 12/25/2025

    Oustanding people. Great knowledge and friendly!

    5 out of 5 stars
    Reviewed on 12/21/2025

    He was kind and informative.

    5 out of 5 stars
    Reviewed on 12/19/2025

    Very thorough exam

    5 out of 5 stars
    Reviewed on 12/14/2025

    Dr Justin explains everything so clearly and makes it all easy to understand. He is very thorough and appointments with him are some of the best medical experiences I've had. I would definitely recommend him!

    5 out of 5 stars
    Reviewed on 12/14/2025

    He was very courteous and he listened to what I had to say and I'd advise anybody that sees him should have the same.

    5 out of 5 stars
    Reviewed on 12/11/2025

    Doctor Atherton and all of the employees are wonderful and care deeply about their patients. I would highly recommend anyone to use him as a provider.

    5 out of 5 stars
    Reviewed on 12/5/2025

    Very good first meeting.

    5 out of 5 stars
    Reviewed on 12/5/2025

    Care team is wonderful! Dr. Atherton is so kind and personable!

    5 out of 5 stars
    Reviewed on 12/5/2025

    I have nothing more to say. He's a very helpful and knowledgeable doctor. He also seems to genuinely care about his patients. He has a terrific bedside manner ??

    5 out of 5 stars
    Reviewed on 11/30/2025

    I got an appointment very fast. Dr. Justin Atherton was very friendly and informative in treating my condition.

    5 out of 5 stars
    Reviewed on 11/23/2025

    Dr. Atherton and his team are great to work with.

    5 out of 5 stars
    Reviewed on 11/23/2025

    He was very nice, kind and talked very calmly to explain how to treat my eye lid problem.

    5 out of 5 stars
    Reviewed on 11/22/2025

    My first time meeting.with Dr. Justin Atherton, I have had a lot of eye problems and he made me feel very comfortable. He was was very knowledgeable about with my eye record.

    5 out of 5 stars
    Reviewed on 11/14/2025

    Dr Atherton is very polite and explains in detail issues.

    5 out of 5 stars
    Reviewed on 11/9/2025

    Always a friendly group, and you dont feel like you're being rushed out. Very comfortable feeling there.

    5 out of 5 stars
    Reviewed on 11/6/2025

    Dr. Atherton is really great! Very helpful.

    5 out of 5 stars
    Reviewed on 10/23/2025

    My vision is clear ! Very pleased with the results !!

    5 out of 5 stars
    Reviewed on 10/11/2025

    I had photos take of my eyes and I thought they would be available to show my husband on MyChart. I can not seem to find them on there.

    5 out of 5 stars
    Reviewed on 10/11/2025

    smooth experience

    5 out of 5 stars
    Reviewed on 10/5/2025

    Dr Atherton provided excellent explanation on the status of my eyes. He answered all questions and provided information on how to keep my eyes healthy. Excellent doctor.

    5 out of 5 stars
    Reviewed on 10/4/2025

    Dr was great as was every body!

    5 out of 5 stars
    Reviewed on 10/2/2025

    I enjoy my visit every year!

    4 out of 5 stars
    Reviewed on 9/14/2025

    I wish they would be an in-network provider for frames/lenses.

    5 out of 5 stars
    Reviewed on 9/14/2025

    Dad was very happy with the doctor. He explained everything to him so that he understood it well.

    5 out of 5 stars
    Reviewed on 9/14/2025

    I just appreciate the staff getting me in as quickly as they possibly could and taking care of the problem. I had something in my eye and it had been bothering me for a week and I couldn't have gotten better service and better care. I really appreciate it. Thank you.

    5 out of 5 stars
    Reviewed on 8/26/2025

    Very Pleased

    5 out of 5 stars
    Reviewed on 8/24/2025

    Wonderful customer treatment by the whole Emplify team. Thank you.

    5 out of 5 stars
    Reviewed on 8/24/2025

    Customer/patient services were great. Easy-peasy-comfortable from start to finish.

    5 out of 5 stars
    Reviewed on 8/19/2025

    I received a more thorough exam than from previous optometrist elsewhere. Also the staff was very professional and optician very proficient and personable

    5 out of 5 stars
    Reviewed on 8/16/2025

    My first time to the eye clinic. It went very well.

    5 out of 5 stars
    Reviewed on 8/16/2025

    Much more satisfied than I was 2 years ago!

    5 out of 5 stars
    Reviewed on 8/14/2025

    Dr. Atherton and his staff made my day! I had concerns about recent eyelid surgery, possible dry eyes and problem with my prescription. They were able to get me in right away and everyone treated me with excellent one on one attention. Very professional and thorough, yet so friendly. My compliments on a very well run eye care location. My thank to all of the staff!

    5 out of 5 stars
    Reviewed on 8/9/2025

    Everyone was friendly, helpful and made the experience enjoyable. I usually get stressed going to eye appts., but I felt very comfortable and relaxed. They explained everything.

    5 out of 5 stars
    Reviewed on 8/9/2025

    Hope to see you next year ?

    5 out of 5 stars
    Reviewed on 8/3/2025

    Dr Atherton talks so you can understand....explains wonderfully

    5 out of 5 stars
    Reviewed on 8/1/2025

    I have had issues with Mychart for many yrs but doubt that anything hat I might say will make any difference.

    5 out of 5 stars
    Reviewed on 7/27/2025

    Dr Atherton is a great eye dpctor.

    5 out of 5 stars
    Reviewed on 7/26/2025

    I was very pleased

    5 out of 5 stars
    Reviewed on 7/24/2025

    Dr. Atherton and staff are thorough, and make you feel at ease. They treat you with compassionate care.

    5 out of 5 stars
    Reviewed on 11/14/2025

    The day I was in there, he'd gotten a new computer program, and that took a little time. It was a little hard, other than that. But otherwise, everything was really perfect. Thanks.

    5 out of 5 stars
    Reviewed on 7/9/2025

    I just want to say thank you very much for the professional, detailed care you have given me, Dr. Atherton. I really appreciate it. Thanks.

    5 out of 5 stars
    Reviewed on 7/4/2025

    The new eyewear assistant lady is awesome. She is warm and friendly. She even recommended replacing nosepieces more often. She replaced mine and it really made a difference.

    5 out of 5 stars
    Reviewed on 7/4/2025

    This was the most thorough eye exam I've had in my life. I really felt like my eyes were understood and I feel better about taking care of them now.

    5 out of 5 stars
    Reviewed on 7/1/2025

    All staff were professional and caring. Excellent service and I'll soon have eyeglasses!

    5 out of 5 stars
    Reviewed on 6/29/2025

    Really enjoyed meeting Heather She was very helpful, organized ized and knowledgeable!!

    5 out of 5 stars
    Reviewed on 6/15/2025

    We really like the Dr.

    5 out of 5 stars
    Reviewed on 6/13/2025

    Dr. Atherton spent a good deal of time with me diagnosing a somewhat unique problem. He didn't seem rushed, and worked with me to get to the bottom of my issue. So appreciative.

    5 out of 5 stars
    Reviewed on 6/11/2025

    Staff is respectful and friendly and kind to me.

    5 out of 5 stars
    Reviewed on 6/10/2025

    The best

    5 out of 5 stars
    Reviewed on 6/7/2025

    It couldn't have been better

    5 out of 5 stars
    Reviewed on 5/25/2025

    Dr. Atherton and his staff are most professional . Dr. Atherton takes the time to ask me questions and listens attentively when I have a question or concern.

    5 out of 5 stars
    Reviewed on 5/25/2025

    Very satisfied with everything in my annual eye exam.

    5 out of 5 stars
    Reviewed on 5/22/2025

    Everyone was friendly and made me fell very comfortable.

    5 out of 5 stars
    Reviewed on 5/18/2025

    Found Dr Atherton to be well informed, knowledgeable, and congenial!

    5 out of 5 stars
    Reviewed on 5/11/2025

    All good ? give your team 2 thumbs up ?

Need help scheduling? Call 715-284-9451