
Highlights
Languages
- English
Gender
FemaleAbout Ashley E Herde
Care Philosophy
I enjoy taking time to get to know each patient and truly understand their concerns and needs. It is very rewarding to see the difference I can make in a patient's life by improving their vision and ocular health.
Personal Statement
I enjoy spending time with my husband, two children and our dog. I love being outdoors hiking, exploring local parks and being on the water.
Locations
- Emplify Health La Crosse Ophthalmology
- 724 Denton Street, La Crosse, WI 54601
- Get Directions
- phone: 608-775-2191
- Emplify Health Black River Falls Optometry
- 601 West Adams Street, Black River Falls, WI 54615
- Get Directions
- phone: 715-284-9451
- Emplify Health Adams Friendship Optometry
- 402 West Lake Street, Friendship, WI 53934
- Get Directions
- phone: 608-339-8471
- Emplify Health Viroqua Optometry
- 407 South Main Street, Viroqua, WI 54665
- Get Directions
- phone: 608-637-8281
- Emplify Health Waukon Optometry
- 120 2nd Avenue Southeast, Waukon, IA 52172
- Get Directions
- phone: 563-568-3378
- Emplify Health Decorah Optometry
- 1830 State Highway 9, Decorah, IA 52101
- Get Directions
- phone: 563-382-2639
Expertise
Education
- Professional School: Indiana University School of Optometry, Optometry, 2012
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Ratings & Reviews
4.9 out of 5
122 ratings, 32 reviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 4/2/2026
Dr. Herde was amazing and caring.
- 4 out of 5 starsReviewed on 3/13/2026
Just got new insurance which prompted the change to Emplify. Yearly eye exam team did great job. Setting up My Chart and insurance related items were cumbersome. Overall good experience
- 5 out of 5 starsReviewed on 3/13/2026
First time meeting Dr. Ashley. Very nice and professional. Enjoyed our visit.
- 5 out of 5 starsReviewed on 2/15/2026
Great experience, service and care
- 5 out of 5 starsReviewed on 2/13/2026
The staff there are wonderful
- 5 out of 5 starsReviewed on 2/8/2026
I was so grateful to be able to get an appointment on the same day of my need
- 5 out of 5 starsReviewed on 1/29/2026
Your entire staff at Gundersen was so helpful. Dr Ashley Herde was kind. Thorough and would recommend her highly.
- 3 out of 5 starsReviewed on 1/25/2026
The check in staff was not that friendly at all but everyone else was really great. In fact, better than I expect from Gundersen's usual level of below standard care. So there is that. We will see how I am treated when I go pick up my poor people glasses.
- 5 out of 5 starsReviewed on 1/22/2026
The doctor and the optometry assistant were on time, very kind and knowledgeable and listened to my concerns.
- 5 out of 5 starsReviewed on 1/18/2026
I felt comfortable and at ease during the exam and confident in the provider's ability. Felt comfortable about asking questions.
- 4 out of 5 starsReviewed on 12/19/2025
The wait time AFTER the doctor was done was absolutely horrific. We waited almost one hour just to have someone order her glasses. The employee did not go in order of when the guests were done with the doctor. Another patient skipped right in front of us and he was fine with it. There was no reason to wait that long AND just take whoever is closest to them. Very unhappy with that portion of the visit. Up until that point everything was great.
- 5 out of 5 starsReviewed on 12/4/2025
Dr was excellent as was the staff. Way too many questionaires
- 5 out of 5 starsReviewed on 10/21/2025
I had a helpful and positive experience.
- 5 out of 5 starsReviewed on 10/16/2025
Very good experience.
- 5 out of 5 starsReviewed on 10/14/2025
Staff was very friendly and answered all of my questions. They did a excellent job
- 5 out of 5 starsReviewed on 10/3/2025
Great people to work with.
- 5 out of 5 starsReviewed on 9/16/2025
Too many alerts before an appointment, especially one half an hour before asking if you are at the reception desk when I live only 10 minutes away in the same town
- 4 out of 5 starsReviewed on 9/9/2025
Doctor Herde answered some questions I've had for years since my cataract surgery.
- 5 out of 5 starsReviewed on 8/20/2025
The care team has become like friends. They ask questions and encourage discussions to make sure they have a clear picture of your condition! Lots of tests are taken to get a clear picture of your eye health.
- 5 out of 5 starsReviewed on 8/13/2025
It was very pleasant
- 5 out of 5 starsReviewed on 7/31/2025
Everyone at the Friendship eye clinic was great and made my experience enjoyable! Thank you all!
- 5 out of 5 starsReviewed on 7/27/2025
Dr. Herde was kind, caring, knowledgeable, and took the time to see and hear me.
- 5 out of 5 starsReviewed on 7/25/2025
It is always a friendly and informative apppointment when I go to the clinic. I especially love my chart.
- 5 out of 5 starsReviewed on 11/14/2025
it was good
- 5 out of 5 starsReviewed on 6/26/2025
Had to wait a little long.
- 5 out of 5 starsReviewed on 6/24/2025
My appointment was at two and we sat in the waiting room for 35 mins before going back and sat in the back room for another 35 mins not knowing that the doctor had an emergency with another client was not told until 5 mins before the doctor came in .
- 5 out of 5 starsReviewed on 6/14/2025
I was very satisfied,
- 5 out of 5 starsReviewed on 6/11/2025
The counter selling glasses told me Gndrsn didn't accept Met:ife Superior Vision insurance for ExxonMobil. Yet the MetLife Web site lists Gndrsn in Decorah as a participant. What gives ???
- 5 out of 5 starsReviewed on 6/11/2025
Was very pleased with the answers to my questions. Dr. Herde was thorough and polite. Getting my new glasses and safety glasses was a pleasant experience. Helping me save money with my insurance. So satisfied with the overall experience.
- 5 out of 5 starsReviewed on 5/31/2025
Replacement doctor was very good.
- 5 out of 5 starsReviewed on 5/30/2025
Great experience.
- 5 out of 5 starsReviewed on 5/28/2025
Dr. Herde and the technician as well as the front desk staff gave me great care and plenty of information. I would definitely recommend seeing the providers at the Gundersen eye department for any eye care concerns!
- 5 out of 5 starsReviewed on 4/2/2026
Dr. Herde was amazing and caring.
- 4 out of 5 starsReviewed on 3/13/2026
Just got new insurance which prompted the change to Emplify. Yearly eye exam team did great job. Setting up My Chart and insurance related items were cumbersome. Overall good experience
- 5 out of 5 starsReviewed on 3/13/2026
First time meeting Dr. Ashley. Very nice and professional. Enjoyed our visit.
- 5 out of 5 starsReviewed on 2/15/2026
Great experience, service and care
- 5 out of 5 starsReviewed on 2/13/2026
The staff there are wonderful
- 5 out of 5 starsReviewed on 2/8/2026
I was so grateful to be able to get an appointment on the same day of my need
- 5 out of 5 starsReviewed on 1/29/2026
Your entire staff at Gundersen was so helpful. Dr Ashley Herde was kind. Thorough and would recommend her highly.
- 3 out of 5 starsReviewed on 1/25/2026
The check in staff was not that friendly at all but everyone else was really great. In fact, better than I expect from Gundersen's usual level of below standard care. So there is that. We will see how I am treated when I go pick up my poor people glasses.
- 5 out of 5 starsReviewed on 1/22/2026
The doctor and the optometry assistant were on time, very kind and knowledgeable and listened to my concerns.
- 5 out of 5 starsReviewed on 1/18/2026
I felt comfortable and at ease during the exam and confident in the provider's ability. Felt comfortable about asking questions.
- 4 out of 5 starsReviewed on 12/19/2025
The wait time AFTER the doctor was done was absolutely horrific. We waited almost one hour just to have someone order her glasses. The employee did not go in order of when the guests were done with the doctor. Another patient skipped right in front of us and he was fine with it. There was no reason to wait that long AND just take whoever is closest to them. Very unhappy with that portion of the visit. Up until that point everything was great.
- 5 out of 5 starsReviewed on 12/4/2025
Dr was excellent as was the staff. Way too many questionaires
- 5 out of 5 starsReviewed on 10/21/2025
I had a helpful and positive experience.
- 5 out of 5 starsReviewed on 10/16/2025
Very good experience.
- 5 out of 5 starsReviewed on 10/14/2025
Staff was very friendly and answered all of my questions. They did a excellent job
- 5 out of 5 starsReviewed on 10/3/2025
Great people to work with.
- 5 out of 5 starsReviewed on 9/16/2025
Too many alerts before an appointment, especially one half an hour before asking if you are at the reception desk when I live only 10 minutes away in the same town
- 4 out of 5 starsReviewed on 9/9/2025
Doctor Herde answered some questions I've had for years since my cataract surgery.
- 5 out of 5 starsReviewed on 8/20/2025
The care team has become like friends. They ask questions and encourage discussions to make sure they have a clear picture of your condition! Lots of tests are taken to get a clear picture of your eye health.
- 5 out of 5 starsReviewed on 8/13/2025
It was very pleasant
- 5 out of 5 starsReviewed on 7/31/2025
Everyone at the Friendship eye clinic was great and made my experience enjoyable! Thank you all!
- 5 out of 5 starsReviewed on 7/27/2025
Dr. Herde was kind, caring, knowledgeable, and took the time to see and hear me.
- 5 out of 5 starsReviewed on 7/25/2025
It is always a friendly and informative apppointment when I go to the clinic. I especially love my chart.
- 5 out of 5 starsReviewed on 11/14/2025
it was good
- 5 out of 5 starsReviewed on 6/26/2025
Had to wait a little long.
- 5 out of 5 starsReviewed on 6/24/2025
My appointment was at two and we sat in the waiting room for 35 mins before going back and sat in the back room for another 35 mins not knowing that the doctor had an emergency with another client was not told until 5 mins before the doctor came in .
- 5 out of 5 starsReviewed on 6/14/2025
I was very satisfied,
- 5 out of 5 starsReviewed on 6/11/2025
The counter selling glasses told me Gndrsn didn't accept Met:ife Superior Vision insurance for ExxonMobil. Yet the MetLife Web site lists Gndrsn in Decorah as a participant. What gives ???
- 5 out of 5 starsReviewed on 6/11/2025
Was very pleased with the answers to my questions. Dr. Herde was thorough and polite. Getting my new glasses and safety glasses was a pleasant experience. Helping me save money with my insurance. So satisfied with the overall experience.
- 5 out of 5 starsReviewed on 5/31/2025
Replacement doctor was very good.
- 5 out of 5 starsReviewed on 5/30/2025
Great experience.
- 5 out of 5 starsReviewed on 5/28/2025
Dr. Herde and the technician as well as the front desk staff gave me great care and plenty of information. I would definitely recommend seeing the providers at the Gundersen eye department for any eye care concerns!