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Ashley E Herde

Ashley E Herde, OD

Optometry

Schedule Online

Highlights

Languages

  • English

Gender

Female

About

Care Philosophy

I enjoy taking time to get to know each patient and truly understand their concerns and needs. It is very rewarding to see the difference I can make in a patient's life by improving their vision and ocular health.

Personal Statement

I enjoy spending time with my husband, two children and our dog. I love being outdoors hiking, exploring local parks and being on the water.

Locations

  1. Emplify Health La Crosse Ophthalmology
  2. Emplify Health Onalaska Optometry
  3. Emplify Health Whitehall Optometry
  4. Emplify Health Black River Falls Optometry
  5. Emplify Health Sparta Optometry
  6. Emplify Health Viroqua Optometry
  7. Emplify Health Decorah Optometry

Expertise

Education

  • Professional School: Indiana University School of Optometry, Optometry, 2012

Insurance

Search plans
  • Aetna Health Management
  • Amerigroup Iowa Inc
  • Anthem BCBS WI
  • Arise Health Plan/ WPS
  • BCBS MN
  • Benefit Plan Administrators
  • Care Wisconsin
  • CIGNA
  • Community Link
  • Group Health Cooperative of Eau Claire
  • HealthEOS by Multiplan
  • Healthpartners, Inc
  • Independent Care Health Plan Medicaid
  • Medica IFB
  • Meritain Health
  • MHS Health
  • Midlands Choice
  • Quartz
  • The Alliance
  • Tricare West
  • Ucare Minnesota
  • United Healthcare Inc.
  • WCA Group Health Trust
  • Wellmark BCBS IA
  • Wisconsin Physician Services

Reviews

4.9 of 5 stars

120 Ratings, 30 Reviews

The Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.

Search reviews
    5 out of 5 stars
    Reviewed on 9/5/2026

    It is really convenient to have walk-in appointments at the Eye Clinic. I was seen within 10 minutes of arriving. Dr. Herde and her staff are terrific.

    5 out of 5 stars
    Reviewed on 9/3/2026

    Really liked the doctor

    5 out of 5 stars
    Reviewed on 8/29/2026

    I actually really like how Dr. Herde interact and listens to me. I like her more than the previous person i saw. Will come see Dr. Herde from now on.

    5 out of 5 stars
    Reviewed on 8/15/2026

    I was really pleasantly surprised with my visit. Everyone was so courteous and helpful. I definitely will be using this clinic for follow-up care. Thank you.

    5 out of 5 stars
    Reviewed on 7/30/2026

    All good

    5 out of 5 stars
    Reviewed on 7/26/2026

    For me My Chart is a blessing. I don't have a car and have a disability. Gundersen at Cass Street has an amazing crew. They answer all my questions. Also they has the mail service, so for me is a great advantage. They remind me every time I need my refills on time. Love Gundersen. Everyone is so dedicated and kind. Don't change. God bless you all.

    5 out of 5 stars
    Reviewed on 7/23/2026

    The Best; felt most confident and effective.

    5 out of 5 stars
    Reviewed on 6/20/2026

    You could stop calling me after every appointment that I have. It's getting very tiresome. Thank you.

    5 out of 5 stars
    Reviewed on 6/9/2026

    Enjoyed visiting with Dr. Herde

    5 out of 5 stars
    Reviewed on 6/4/2026

    Everyone was excellent

    5 out of 5 stars
    Reviewed on 5/2/2026

    Both the tech who did the wire testing with the phoroptor and the Dr were great.

    5 out of 5 stars
    Reviewed on 4/30/2026

    Courteous and professional

    5 out of 5 stars
    Reviewed on 4/17/2026

    Was a complete visit. Provider is knowledgeable and caring. Explained everything. Great opthamology experience. Thank you. ?

    5 out of 5 stars
    Reviewed on 4/12/2026

    With such busy schedules, it's impressive how everyone is so very personable and respectful of their patients. Kindness is remembered!

    5 out of 5 stars
    Reviewed on 4/2/2026

    Dr. Herde was amazing and caring.

    4 out of 5 stars
    Reviewed on 3/13/2026

    Just got new insurance which prompted the change to Emplify. Yearly eye exam team did great job. Setting up My Chart and insurance related items were cumbersome. Overall good experience

    5 out of 5 stars
    Reviewed on 3/13/2026

    First time meeting Dr. Ashley. Very nice and professional. Enjoyed our visit.

    5 out of 5 stars
    Reviewed on 2/15/2026

    Great experience, service and care

    5 out of 5 stars
    Reviewed on 2/13/2026

    The staff there are wonderful

    5 out of 5 stars
    Reviewed on 2/8/2026

    I was so grateful to be able to get an appointment on the same day of my need

    5 out of 5 stars
    Reviewed on 1/29/2026

    Your entire staff at Gundersen was so helpful. Dr Ashley Herde was kind. Thorough and would recommend her highly.

    3 out of 5 stars
    Reviewed on 1/25/2026

    The check in staff was not that friendly at all but everyone else was really great. In fact, better than I expect from Gundersen's usual level of below standard care. So there is that. We will see how I am treated when I go pick up my poor people glasses.

    5 out of 5 stars
    Reviewed on 1/22/2026

    The doctor and the optometry assistant were on time, very kind and knowledgeable and listened to my concerns.

    5 out of 5 stars
    Reviewed on 1/18/2026

    I felt comfortable and at ease during the exam and confident in the provider's ability. Felt comfortable about asking questions.

    4 out of 5 stars
    Reviewed on 12/19/2025

    The wait time AFTER the doctor was done was absolutely horrific. We waited almost one hour just to have someone order her glasses. The employee did not go in order of when the guests were done with the doctor. Another patient skipped right in front of us and he was fine with it. There was no reason to wait that long AND just take whoever is closest to them. Very unhappy with that portion of the visit. Up until that point everything was great.

    5 out of 5 stars
    Reviewed on 12/4/2025

    Dr was excellent as was the staff. Way too many questionaires

    5 out of 5 stars
    Reviewed on 10/21/2025

    I had a helpful and positive experience.

    5 out of 5 stars
    Reviewed on 10/16/2025

    Very good experience.

    5 out of 5 stars
    Reviewed on 10/14/2025

    Staff was very friendly and answered all of my questions. They did a excellent job

    5 out of 5 stars
    Reviewed on 10/3/2025

    Great people to work with.

Need help scheduling? Call 608-775-2191

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