
Highlights
Languages
- English
Gender
FemaleAbout
Care Philosophy
I enjoy taking time to get to know each patient and truly understand their concerns and needs. It is very rewarding to see the difference I can make in a patient's life by improving their vision and ocular health.
Personal Statement
I enjoy spending time with my husband, two children and our dog. I love being outdoors hiking, exploring local parks and being on the water.
Locations
- Emplify Health La Crosse Ophthalmology
- 724 Denton Street, La Crosse, WI 54601
- Get Directions
- Phone: 608-775-2191
- Emplify Health Onalaska Optometry
- 3111 Gundersen Drive, Onalaska, WI 54650
- Get Directions
- Phone: 608-775-8180
- Emplify Health Whitehall Optometry
- 18606 Ervin Street, Whitehall, WI 54773
- Get Directions
- Phone: 715-538-4330
- Emplify Health Black River Falls Optometry
- 601 West Adams Street, Black River Falls, WI 54615
- Get Directions
- Phone: 715-284-9451
- Emplify Health Sparta Optometry
- 1111 West Wisconsin Street, Sparta, WI 54656
- Get Directions
- Phone: 608-269-6731
- Emplify Health Viroqua Optometry
- 407 South Main Street, Viroqua, WI 54665
- Get Directions
- Phone: 608-637-8281
- Emplify Health Decorah Optometry
- 1830 State Highway 9, Decorah, IA 52101
- Get Directions
- Phone: 563-382-2639
Expertise
Education
- Professional School: Indiana University School of Optometry, Optometry, 2012
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Reviews
4.9 of 5 stars
120 Ratings, 30 ReviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 9/5/2026
It is really convenient to have walk-in appointments at the Eye Clinic. I was seen within 10 minutes of arriving. Dr. Herde and her staff are terrific.
- 5 out of 5 starsReviewed on 9/3/2026
Really liked the doctor
- 5 out of 5 starsReviewed on 8/29/2026
I actually really like how Dr. Herde interact and listens to me. I like her more than the previous person i saw. Will come see Dr. Herde from now on.
- 5 out of 5 starsReviewed on 8/15/2026
I was really pleasantly surprised with my visit. Everyone was so courteous and helpful. I definitely will be using this clinic for follow-up care. Thank you.
- 5 out of 5 starsReviewed on 7/30/2026
All good
- 5 out of 5 starsReviewed on 7/26/2026
For me My Chart is a blessing. I don't have a car and have a disability. Gundersen at Cass Street has an amazing crew. They answer all my questions. Also they has the mail service, so for me is a great advantage. They remind me every time I need my refills on time. Love Gundersen. Everyone is so dedicated and kind. Don't change. God bless you all.
- 5 out of 5 starsReviewed on 7/23/2026
The Best; felt most confident and effective.
- 5 out of 5 starsReviewed on 6/20/2026
You could stop calling me after every appointment that I have. It's getting very tiresome. Thank you.
- 5 out of 5 starsReviewed on 6/9/2026
Enjoyed visiting with Dr. Herde
- 5 out of 5 starsReviewed on 6/4/2026
Everyone was excellent
- 5 out of 5 starsReviewed on 5/2/2026
Both the tech who did the wire testing with the phoroptor and the Dr were great.
- 5 out of 5 starsReviewed on 4/30/2026
Courteous and professional
- 5 out of 5 starsReviewed on 4/17/2026
Was a complete visit. Provider is knowledgeable and caring. Explained everything. Great opthamology experience. Thank you. ?
- 5 out of 5 starsReviewed on 4/12/2026
With such busy schedules, it's impressive how everyone is so very personable and respectful of their patients. Kindness is remembered!
- 5 out of 5 starsReviewed on 4/2/2026
Dr. Herde was amazing and caring.
- 4 out of 5 starsReviewed on 3/13/2026
Just got new insurance which prompted the change to Emplify. Yearly eye exam team did great job. Setting up My Chart and insurance related items were cumbersome. Overall good experience
- 5 out of 5 starsReviewed on 3/13/2026
First time meeting Dr. Ashley. Very nice and professional. Enjoyed our visit.
- 5 out of 5 starsReviewed on 2/15/2026
Great experience, service and care
- 5 out of 5 starsReviewed on 2/13/2026
The staff there are wonderful
- 5 out of 5 starsReviewed on 2/8/2026
I was so grateful to be able to get an appointment on the same day of my need
- 5 out of 5 starsReviewed on 1/29/2026
Your entire staff at Gundersen was so helpful. Dr Ashley Herde was kind. Thorough and would recommend her highly.
- 3 out of 5 starsReviewed on 1/25/2026
The check in staff was not that friendly at all but everyone else was really great. In fact, better than I expect from Gundersen's usual level of below standard care. So there is that. We will see how I am treated when I go pick up my poor people glasses.
- 5 out of 5 starsReviewed on 1/22/2026
The doctor and the optometry assistant were on time, very kind and knowledgeable and listened to my concerns.
- 5 out of 5 starsReviewed on 1/18/2026
I felt comfortable and at ease during the exam and confident in the provider's ability. Felt comfortable about asking questions.
- 4 out of 5 starsReviewed on 12/19/2025
The wait time AFTER the doctor was done was absolutely horrific. We waited almost one hour just to have someone order her glasses. The employee did not go in order of when the guests were done with the doctor. Another patient skipped right in front of us and he was fine with it. There was no reason to wait that long AND just take whoever is closest to them. Very unhappy with that portion of the visit. Up until that point everything was great.
- 5 out of 5 starsReviewed on 12/4/2025
Dr was excellent as was the staff. Way too many questionaires
- 5 out of 5 starsReviewed on 10/21/2025
I had a helpful and positive experience.
- 5 out of 5 starsReviewed on 10/16/2025
Very good experience.
- 5 out of 5 starsReviewed on 10/14/2025
Staff was very friendly and answered all of my questions. They did a excellent job
- 5 out of 5 starsReviewed on 10/3/2025
Great people to work with.
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