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Ashley E Herde

Ashley E Herde, OD

Optometry

Schedule Online

Highlights

Languages

  • English

Gender

Female

About Ashley E Herde

Care Philosophy

I enjoy taking time to get to know each patient and truly understand their concerns and needs. It is very rewarding to see the difference I can make in a patient's life by improving their vision and ocular health.

Personal Statement

I enjoy spending time with my husband, two children and our dog. I love being outdoors hiking, exploring local parks and being on the water.

Locations

  1. Emplify Health La Crosse Ophthalmology
  2. Emplify Health Black River Falls Optometry
  3. Emplify Health Adams Friendship Optometry
  4. Emplify Health Viroqua Optometry
  5. Emplify Health Waukon Optometry
  6. Emplify Health Decorah Optometry

Expertise

Education

  • Professional School: Indiana University School of Optometry, Optometry, 2012

Insurance

Please contact the doctor's office directly to confirm acceptance of insurance. *denotes Medicare Advantage Plan
Search plans
  • Aetna Health Management
  • Amerigroup Iowa Inc
  • Anthem BCBS WI
  • Arise Health Plan/ WPS
  • BCBS MN
  • Benefit Plan Administrators
  • Care Wisconsin
  • CIGNA
  • Community Link
  • Group Health Cooperative of Eau Claire
  • HealthEOS by Multiplan
  • Healthpartners, Inc
  • Independent Care Health Plan Medicaid
  • Medica IFB
  • Meritain Health
  • MHS Health
  • Midlands Choice
  • Quartz
  • The Alliance
  • Tricare West
  • Ucare Minnesota
  • United Healthcare Inc.
  • WCA Group Health Trust
  • Wellmark BCBS IA
  • Wisconsin Physician Services

Ratings & Reviews

4.9 out of 5

122 ratings, 32 reviews

The Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.

Provider Explained Things Clearly
Provider Listened Carefully
Provider Gave Easy to Understand Instructions
Provider Knew Medical History
Provider Showed Respect
Provider Spent Enough Time
Provider Explained Things Clearly
Provider Listened Carefully
Provider Gave Easy to Understand Instructions
Provider Knew Medical History
Provider Showed Respect
Provider Spent Enough Time
Search reviews
    5 out of 5 stars
    Reviewed on 4/2/2026

    Dr. Herde was amazing and caring.

    4 out of 5 stars
    Reviewed on 3/13/2026

    Just got new insurance which prompted the change to Emplify. Yearly eye exam team did great job. Setting up My Chart and insurance related items were cumbersome. Overall good experience

    5 out of 5 stars
    Reviewed on 3/13/2026

    First time meeting Dr. Ashley. Very nice and professional. Enjoyed our visit.

    5 out of 5 stars
    Reviewed on 2/15/2026

    Great experience, service and care

    5 out of 5 stars
    Reviewed on 2/13/2026

    The staff there are wonderful

    5 out of 5 stars
    Reviewed on 2/8/2026

    I was so grateful to be able to get an appointment on the same day of my need

    5 out of 5 stars
    Reviewed on 1/29/2026

    Your entire staff at Gundersen was so helpful. Dr Ashley Herde was kind. Thorough and would recommend her highly.

    3 out of 5 stars
    Reviewed on 1/25/2026

    The check in staff was not that friendly at all but everyone else was really great. In fact, better than I expect from Gundersen's usual level of below standard care. So there is that. We will see how I am treated when I go pick up my poor people glasses.

    5 out of 5 stars
    Reviewed on 1/22/2026

    The doctor and the optometry assistant were on time, very kind and knowledgeable and listened to my concerns.

    5 out of 5 stars
    Reviewed on 1/18/2026

    I felt comfortable and at ease during the exam and confident in the provider's ability. Felt comfortable about asking questions.

    4 out of 5 stars
    Reviewed on 12/19/2025

    The wait time AFTER the doctor was done was absolutely horrific. We waited almost one hour just to have someone order her glasses. The employee did not go in order of when the guests were done with the doctor. Another patient skipped right in front of us and he was fine with it. There was no reason to wait that long AND just take whoever is closest to them. Very unhappy with that portion of the visit. Up until that point everything was great.

    5 out of 5 stars
    Reviewed on 12/4/2025

    Dr was excellent as was the staff. Way too many questionaires

    5 out of 5 stars
    Reviewed on 10/21/2025

    I had a helpful and positive experience.

    5 out of 5 stars
    Reviewed on 10/16/2025

    Very good experience.

    5 out of 5 stars
    Reviewed on 10/14/2025

    Staff was very friendly and answered all of my questions. They did a excellent job

    5 out of 5 stars
    Reviewed on 10/3/2025

    Great people to work with.

    5 out of 5 stars
    Reviewed on 9/16/2025

    Too many alerts before an appointment, especially one half an hour before asking if you are at the reception desk when I live only 10 minutes away in the same town

    4 out of 5 stars
    Reviewed on 9/9/2025

    Doctor Herde answered some questions I've had for years since my cataract surgery.

    5 out of 5 stars
    Reviewed on 8/20/2025

    The care team has become like friends. They ask questions and encourage discussions to make sure they have a clear picture of your condition! Lots of tests are taken to get a clear picture of your eye health.

    5 out of 5 stars
    Reviewed on 8/13/2025

    It was very pleasant

    5 out of 5 stars
    Reviewed on 7/31/2025

    Everyone at the Friendship eye clinic was great and made my experience enjoyable! Thank you all!

    5 out of 5 stars
    Reviewed on 7/27/2025

    Dr. Herde was kind, caring, knowledgeable, and took the time to see and hear me.

    5 out of 5 stars
    Reviewed on 7/25/2025

    It is always a friendly and informative apppointment when I go to the clinic. I especially love my chart.

    5 out of 5 stars
    Reviewed on 11/14/2025

    it was good

    5 out of 5 stars
    Reviewed on 6/26/2025

    Had to wait a little long.

    5 out of 5 stars
    Reviewed on 6/24/2025

    My appointment was at two and we sat in the waiting room for 35 mins before going back and sat in the back room for another 35 mins not knowing that the doctor had an emergency with another client was not told until 5 mins before the doctor came in .

    5 out of 5 stars
    Reviewed on 6/14/2025

    I was very satisfied,

    5 out of 5 stars
    Reviewed on 6/11/2025

    The counter selling glasses told me Gndrsn didn't accept Met:ife Superior Vision insurance for ExxonMobil. Yet the MetLife Web site lists Gndrsn in Decorah as a participant. What gives ???

    5 out of 5 stars
    Reviewed on 6/11/2025

    Was very pleased with the answers to my questions. Dr. Herde was thorough and polite. Getting my new glasses and safety glasses was a pleasant experience. Helping me save money with my insurance. So satisfied with the overall experience.

    5 out of 5 stars
    Reviewed on 5/31/2025

    Replacement doctor was very good.

    5 out of 5 stars
    Reviewed on 5/30/2025

    Great experience.

    5 out of 5 stars
    Reviewed on 5/28/2025

    Dr. Herde and the technician as well as the front desk staff gave me great care and plenty of information. I would definitely recommend seeing the providers at the Gundersen eye department for any eye care concerns!

    5 out of 5 stars
    Reviewed on 4/2/2026

    Dr. Herde was amazing and caring.

    4 out of 5 stars
    Reviewed on 3/13/2026

    Just got new insurance which prompted the change to Emplify. Yearly eye exam team did great job. Setting up My Chart and insurance related items were cumbersome. Overall good experience

    5 out of 5 stars
    Reviewed on 3/13/2026

    First time meeting Dr. Ashley. Very nice and professional. Enjoyed our visit.

    5 out of 5 stars
    Reviewed on 2/15/2026

    Great experience, service and care

    5 out of 5 stars
    Reviewed on 2/13/2026

    The staff there are wonderful

    5 out of 5 stars
    Reviewed on 2/8/2026

    I was so grateful to be able to get an appointment on the same day of my need

    5 out of 5 stars
    Reviewed on 1/29/2026

    Your entire staff at Gundersen was so helpful. Dr Ashley Herde was kind. Thorough and would recommend her highly.

    3 out of 5 stars
    Reviewed on 1/25/2026

    The check in staff was not that friendly at all but everyone else was really great. In fact, better than I expect from Gundersen's usual level of below standard care. So there is that. We will see how I am treated when I go pick up my poor people glasses.

    5 out of 5 stars
    Reviewed on 1/22/2026

    The doctor and the optometry assistant were on time, very kind and knowledgeable and listened to my concerns.

    5 out of 5 stars
    Reviewed on 1/18/2026

    I felt comfortable and at ease during the exam and confident in the provider's ability. Felt comfortable about asking questions.

    4 out of 5 stars
    Reviewed on 12/19/2025

    The wait time AFTER the doctor was done was absolutely horrific. We waited almost one hour just to have someone order her glasses. The employee did not go in order of when the guests were done with the doctor. Another patient skipped right in front of us and he was fine with it. There was no reason to wait that long AND just take whoever is closest to them. Very unhappy with that portion of the visit. Up until that point everything was great.

    5 out of 5 stars
    Reviewed on 12/4/2025

    Dr was excellent as was the staff. Way too many questionaires

    5 out of 5 stars
    Reviewed on 10/21/2025

    I had a helpful and positive experience.

    5 out of 5 stars
    Reviewed on 10/16/2025

    Very good experience.

    5 out of 5 stars
    Reviewed on 10/14/2025

    Staff was very friendly and answered all of my questions. They did a excellent job

    5 out of 5 stars
    Reviewed on 10/3/2025

    Great people to work with.

    5 out of 5 stars
    Reviewed on 9/16/2025

    Too many alerts before an appointment, especially one half an hour before asking if you are at the reception desk when I live only 10 minutes away in the same town

    4 out of 5 stars
    Reviewed on 9/9/2025

    Doctor Herde answered some questions I've had for years since my cataract surgery.

    5 out of 5 stars
    Reviewed on 8/20/2025

    The care team has become like friends. They ask questions and encourage discussions to make sure they have a clear picture of your condition! Lots of tests are taken to get a clear picture of your eye health.

    5 out of 5 stars
    Reviewed on 8/13/2025

    It was very pleasant

    5 out of 5 stars
    Reviewed on 7/31/2025

    Everyone at the Friendship eye clinic was great and made my experience enjoyable! Thank you all!

    5 out of 5 stars
    Reviewed on 7/27/2025

    Dr. Herde was kind, caring, knowledgeable, and took the time to see and hear me.

    5 out of 5 stars
    Reviewed on 7/25/2025

    It is always a friendly and informative apppointment when I go to the clinic. I especially love my chart.

    5 out of 5 stars
    Reviewed on 11/14/2025

    it was good

    5 out of 5 stars
    Reviewed on 6/26/2025

    Had to wait a little long.

    5 out of 5 stars
    Reviewed on 6/24/2025

    My appointment was at two and we sat in the waiting room for 35 mins before going back and sat in the back room for another 35 mins not knowing that the doctor had an emergency with another client was not told until 5 mins before the doctor came in .

    5 out of 5 stars
    Reviewed on 6/14/2025

    I was very satisfied,

    5 out of 5 stars
    Reviewed on 6/11/2025

    The counter selling glasses told me Gndrsn didn't accept Met:ife Superior Vision insurance for ExxonMobil. Yet the MetLife Web site lists Gndrsn in Decorah as a participant. What gives ???

    5 out of 5 stars
    Reviewed on 6/11/2025

    Was very pleased with the answers to my questions. Dr. Herde was thorough and polite. Getting my new glasses and safety glasses was a pleasant experience. Helping me save money with my insurance. So satisfied with the overall experience.

    5 out of 5 stars
    Reviewed on 5/31/2025

    Replacement doctor was very good.

    5 out of 5 stars
    Reviewed on 5/30/2025

    Great experience.

    5 out of 5 stars
    Reviewed on 5/28/2025

    Dr. Herde and the technician as well as the front desk staff gave me great care and plenty of information. I would definitely recommend seeing the providers at the Gundersen eye department for any eye care concerns!

Need help scheduling? Call 608-775-2191