
Highlights
Age Groups Seen
- Infant 0-2
- Child 2-12
- Adolescent 12-21
- Adult 21-65
- Older Adult >65
Languages
- English
Gender
FemaleAbout April L Farrell
Personal Statement
In my spare time, I enjoy travelling, spending time with family, watching my boys play hockey and reading.
Clinical Interests
- Acne
- Cosmetic procedures
- Skin cancer diagnosis and treatment
Locations
- Emplify Health Onalaska Dermatology
- 3111 Gundersen Drive, Onalaska, WI 54650
- Get Directions
- phone: 608-775-2382
- Emplify Health Winona Dermatology
- 1122 West Highway 61, Winona, MN 55987
- Get Directions
- phone: 507-615-0600
Expertise
Education
- Residency: University of Minnesota Medical School, Dermatology, 2006
- Medical School: University of Minnesota Medical School, 2002
Board Certifications
- Dermatology: American Board of Dermatology, 2006
Insurance
- Aetna Health Management
- Amerigroup Iowa Inc
- Anthem BCBS WI
- Arise Health Plan/ WPS
- BCBS MN
- Benefit Plan Administrators
- Care Wisconsin
- CIGNA
- Community Link
- Group Health Cooperative of Eau Claire
- HealthEOS by Multiplan
- Healthpartners, Inc
- Independent Care Health Plan Medicaid
- Medica IFB
- Meritain Health
- MHS Health
- Midlands Choice
- Quartz
- The Alliance
- Tricare West
- Ucare Minnesota
- United Healthcare Inc.
- WCA Group Health Trust
- Wellmark BCBS IA
- Wisconsin Physician Services
Ratings & Reviews
4.9 out of 5
583 ratings, 167 reviewsThe Patient Satisfaction Rating is an average of all responses to the care provider related questions shown below from our survey. Patients that are treated in outpatient or hospital environments may receive different surveys, and the volume of responses will vary by question.
- 5 out of 5 starsReviewed on 4/9/2026
Very thorough explanations. Thanks.
- 3 out of 5 starsReviewed on 4/9/2026
This is my 2nd Derm MD. I do not have the "warm and fuzzy" feeling with this one as I did with the 1st Derm MD. I also would have to say the Derm MD ranks 3rd in the warm and fuzzy feeling category behind my Endocrinologist and Primary Care Provider.
- 5 out of 5 starsReviewed on 4/5/2026
Two days before the appointment I received a phone call that was supposed to be a reminder of my up coming visit. Instead when I answered the phone the call the call dropped. I had four appointments in the last two weeks and all 4 reminder calls dropped.
- 5 out of 5 starsReviewed on 3/31/2026
I had a very good experience. I really like Dr. FARRELL. It just takes too long to get in to see a dermatologist.
- 4 out of 5 starsReviewed on 3/27/2026
Check in person was not very welcoming or friendly.
- 5 out of 5 starsReviewed on 3/21/2026
Dr Farrell and her team are very efficient, kind, and most willing to answer questions. I really appreciate their expertise and quality of health care. Thank you.
- 5 out of 5 starsReviewed on 3/17/2026
Dr. Farrell is very attentive to my needs and is excellent in her profession.
- 5 out of 5 starsReviewed on 3/15/2026
I never saw the provider wash her hands when she came into the room or after examine my body.
- 5 out of 5 starsReviewed on 3/15/2026
I noticed the curtain in the room was not fully intact. It would be nice to ensure exam rooms had privacy measures fully intact.
- 5 out of 5 starsReviewed on 3/13/2026
Dr. Farrell is very thorough and has taken very good care of me and my skin issues.
- 5 out of 5 starsReviewed on 3/13/2026
Very grateful!
- 5 out of 5 starsReviewed on 3/10/2026
No issues. Smooth process
- 5 out of 5 starsReviewed on 3/10/2026
I actually love coming to the dermatology dept in onalaska - dr Farrell is just so personable and easy to discuss treatments with -
- 5 out of 5 starsReviewed on 3/10/2026
Dr. Farrell is outstanding!
- 5 out of 5 starsReviewed on 3/7/2026
It was very good.
- 5 out of 5 starsReviewed on 3/6/2026
Very knowledgeable and caring physician and staff.
- 5 out of 5 starsReviewed on 3/6/2026
Everyone was very Friendly, Great Attitude. It's too bad it takes a year and a half for my next appointment.
- 5 out of 5 starsReviewed on 3/6/2026
Thank you Dr Farrell for your listening and expertise in treating my problem. All of the staff was supportive and helpful. Thank you!
- 5 out of 5 starsReviewed on 3/6/2026
It was an extremely efficient and personable professional experience. It is a pleasant surprise to be treated as a human being and not just as a number on a piece of paper. It was overall a very good experience.
- 5 out of 5 starsReviewed on 3/5/2026
I seem to get quite a few check in notifications- text and email- and it seems this is info I need to give when I check in at clinic in person. A bit redundant.
- 5 out of 5 starsReviewed on 3/5/2026
Timely and great treatment!
- 5 out of 5 starsReviewed on 2/28/2026
Very good experience as I was very nervous.
- 5 out of 5 starsReviewed on 2/15/2026
Very skilled and friendly staff. They all did a great job.
- 5 out of 5 starsReviewed on 2/15/2026
Dr. Farrell is the best!
- 5 out of 5 starsReviewed on 2/17/2026
Doctor Farrell explained things in a way that was easy to comprehend, she's very knowledgeable, kind, gentle and very skillful in the treatment she does.
- 4 out of 5 starsReviewed on 2/15/2026
In and out.
- 5 out of 5 starsReviewed on 2/15/2026
Friendly staff and clean rooms
- 5 out of 5 starsReviewed on 2/14/2026
Need more providers, so I have more availability for future appointments.
- 5 out of 5 starsReviewed on 2/14/2026
Dr April F. Does a great job.
- 5 out of 5 starsReviewed on 2/12/2026
Dr. Farrell is a very good doctor!
- 5 out of 5 starsReviewed on 2/6/2026
Unfortunately I had to cancel my yearly appt and had to wait way too many months for another appt.
- 5 out of 5 starsReviewed on 2/5/2026
Dr. Farrell is pleasant, efficient, and trustworthy and I just think she is an outstanding dermatologist!
- 5 out of 5 starsReviewed on 1/27/2026
Thanks much !!!!
- 5 out of 5 starsReviewed on 1/24/2026
I was told to get an appointment for next year 12 months. However the best was over 15 months. Unacceptable!
- 5 out of 5 starsReviewed on 1/31/2026
Very pleasant experience working with Dr. Farrell and her staff.
- 5 out of 5 starsReviewed on 1/18/2026
Dr. Farrell is quick and efficient, but still thorough in her treatment and examination skills.
- 5 out of 5 starsReviewed on 1/18/2026
follow-up visits are more than 1 year out
- 5 out of 5 starsReviewed on 1/17/2026
The survey doesn't really ask the questions of any significance. They are not pertinent to what service I am receiving.
- 2 out of 5 starsReviewed on 1/18/2026
I felt like I was very much "assembly-line treated". Not treated as a person who got advise, care and consideration. Any questions, comments or concerns that I had were glossed over and I have had skin cancer in the past.
- 5 out of 5 starsReviewed on 1/15/2026
Everyone listens & treats you with respect.
- 5 out of 5 starsReviewed on 1/9/2026
Very thorough skin cancer screening. Excellent doctor.
- 5 out of 5 starsReviewed on 12/25/2025
It was great
- 5 out of 5 starsReviewed on 12/25/2025
I've had nothing but positive experiences at Gunderson Clinic in Onalaska. Everyone has always been so helpful, knowledgeable and attentive.
- 4 out of 5 starsReviewed on 12/21/2025
Can't get an appt within 12 months. My next "annual " appt is 15 months out.
- 5 out of 5 starsReviewed on 12/21/2025
I wish were doctors were as caring as her. It does take over a year to get a return appointment for a yearly check up
- 5 out of 5 starsReviewed on 12/19/2025
I have always been please with the service our family has received at Gunderson
- 5 out of 5 starsReviewed on 12/14/2025
I love Dr. Ferrel. She is personable and so pleasant to deal with.
- 5 out of 5 starsReviewed on 12/12/2025
Dr Farrell is great
- 5 out of 5 starsReviewed on 12/12/2025
All were friendly and professional!
- 5 out of 5 starsReviewed on 12/12/2025
Pleasant
- 5 out of 5 starsReviewed on 12/7/2025
Very concerning that I couldn't get an appointment for my annual exam next year as I was told my Doctor was fully booked one year out. I was told I would get a call in approximately one month to hopefully schedule a exam.
- 3 out of 5 starsReviewed on 12/5/2025
This visit was so fast, Provider was in & out so quickly I hardly had an opportunity to ask a question. 5 min or less early seems like an appointment.
- 5 out of 5 starsReviewed on 12/4/2025
The provider, listened, gave clear information, seemed empathic to my concerns. She was GREAT!
- 5 out of 5 starsReviewed on 12/4/2025
Another very positive experience with April and her team. I have the highest confidence in her care and support. She is a tremendous asset to the Gunderson Health System.
- 5 out of 5 starsReviewed on 12/4/2025
I'm always treated well at Gunderson
- 5 out of 5 starsReviewed on 12/4/2025
experience was all positive
- 5 out of 5 starsReviewed on 12/4/2025
This team is wonderful. I always feel validated and cared for by Dr Farrel. Please tell them how much I appreciate them.
- 5 out of 5 starsReviewed on 12/3/2025
quick and efficient
- 5 out of 5 starsReviewed on 12/2/2025
It takes to long to get a dermatology appointment.
- 5 out of 5 starsReviewed on 11/29/2025
I'm very pleased with Dr Farrell!
- 5 out of 5 starsReviewed on 11/29/2025
April's nurse was especially kind and answered all my questions and didn't appear rushed.
- 5 out of 5 starsReviewed on 11/27/2025
You need to hire more dermatologists,
- 5 out of 5 starsReviewed on 11/25/2025
She is a wonderful doctor who takes her time with you and makes sure she doesn't miss anything. I appreciate how she explains everything and I have complete trust in her for my dermatology needs. Her nurse is always wonderful as well and does a great job making sure I'm ok when they have to do any shots to numb anything.
- 5 out of 5 starsReviewed on 11/23/2025
Fulfilling
- 5 out of 5 starsReviewed on 11/21/2025
To reschedule appointment I would have to go out over a year.....please get more dermatologists! Even booking a follow up yearly appointment goes over 14 months
- 5 out of 5 starsReviewed on 11/16/2025
I was treating with respect and a caring attitude.
- 5 out of 5 starsReviewed on 11/15/2025
I love April Ferrell, and all of Gunderson clinic. I know I'm being well taken care of.
- 5 out of 5 starsReviewed on 11/14/2025
I was really pleased with this experience. My questions and concerns were taken care of.
- 5 out of 5 starsReviewed on 11/7/2025
Dr. April Farrell is amazing!
- 5 out of 5 starsReviewed on 11/9/2025
The check-in process was unacceptable. I arrived 4 or 5 minutes after the check-in time because the parking lot was completely full so I had to park far away and I cannot walk fast. The receptionist told me since I was late, they might not be able to see me. She picked up the phone and dialed an extension. It rang and rang and rang; nobody answered, so she dialed a different extension and the same thing happened. So then she dialed a third extension and nobody answered again. The whole time she was on the phone she sat there twirling her hair and running her fingers through her hair, which is totally unprofessional. If she would have stayed off the phone and just checked me in right away, everything would have gone the way it was supposed to. And then when I checked out, the same girl checked me out and she was still playing with her hair. That looks SO unprofessional!
- 5 out of 5 starsReviewed on 11/6/2025
All went very well. No problems.
- 5 out of 5 starsReviewed on 11/4/2025
Thank you.
- 5 out of 5 starsReviewed on 10/31/2025
Dr. Farrell & her staff make an appointment fun. Much more relaxing when talk revolves around something besides medical.
- 5 out of 5 starsReviewed on 11/2/2025
Thanks.
- 5 out of 5 starsReviewed on 10/30/2025
I have a great appreciation for my skin care team. Great people all around.
- 5 out of 5 starsReviewed on 10/30/2025
Dr. Farrell is friendly, respectful, punctual and very thorough. I've had multiple skin cancers and feel very confident in the care Dr. Farrell is giving me.
- 5 out of 5 starsReviewed on 10/30/2025
Everyone was friendly and professional. Thank you.
- 5 out of 5 starsReviewed on 10/30/2025
A very good visit.
- 5 out of 5 starsReviewed on 10/26/2025
Dr Farrell and her team are amazing!
- 5 out of 5 starsReviewed on 10/25/2025
I have a great team that provides me the best care in dermotology!
- 5 out of 5 starsReviewed on 10/25/2025
I couldn't enter my travel trips. The program just didn't work. It was very frustrating.
- 5 out of 5 starsReviewed on 10/25/2025
I am so grateful that I had this annual exam. Dr. Farrell was very thorough. She discovered two issues that required surgical pathology exams. Those procedures were done so efficiently that I didn't even know when they were done.
- 5 out of 5 starsReviewed on 10/22/2025
Dr. Farrell is the best Dermatologist! Highly recommended!!
- 5 out of 5 starsReviewed on 10/21/2025
All was great!
- 5 out of 5 starsReviewed on 10/18/2025
Dr. Farrell and her team are wonderful. I appreciate all they do for me. Thank you.
- 5 out of 5 starsReviewed on 10/17/2025
Very thorough and helpful.
- 5 out of 5 starsReviewed on 10/16/2025
Wonderful check in ladies-the three on the left.
- 5 out of 5 starsReviewed on 10/16/2025
Gundersen-Emplify has made the waiting area experience most irritating with the cheap, sleazy sound environment that now pervades the building. One has the impression that they have entered a bar or casino rather than a professional health facility.
- 5 out of 5 starsReviewed on 10/12/2025
Dr Farrell has always listened to my concerns and I am warmly treated. I feel very comfortable having her treat my skin. She is the best!
- 5 out of 5 starsReviewed on 10/11/2025
No concerns about the visit, everyone was great. What is frustrating however that somehow the billing department is not in sync with the transactions created at the department. I got an e mailed estimate for my next visit today: $ 400 The cost of the treatment is $ 350, I already paid $ 250 yesterday, now only owe $ 100 when I return
- 5 out of 5 starsReviewed on 10/11/2025
It was very good.
- 5 out of 5 starsReviewed on 10/11/2025
very thorough and the MA was very professional and caring. I enjoyed my visit.
- 4 out of 5 starsReviewed on 10/8/2025
I felt that I got a better exam this time than in the past- a more though exam and I didn't feel so rushed.
- 5 out of 5 starsReviewed on 10/7/2025
Dr. Farrell is the best and I love the people that work with her!
- 5 out of 5 starsReviewed on 10/7/2025
Dr. Farrell is outstanding. I appreciate her care and expertise regarding my overall health and well being. She is kind, caring, patient, and knowledgeable.
- 5 out of 5 starsReviewed on 9/30/2025
Dr Farrel is excellent in every way!
- 5 out of 5 starsReviewed on 9/27/2025
Dr. Farrell is kind and very knowledgeable. It did not feel rushed and she answered all of my several questions!
- 5 out of 5 starsReviewed on 9/27/2025
All was very good. Except it is so cold in there and they don't have blankets to cover you.
- 5 out of 5 starsReviewed on 9/26/2025
Dr. Very nice, answered my concerns. In and out in timely manner
- 5 out of 5 starsReviewed on 9/28/2025
Everyone with whom I interacted treated me efficiently and professionally, conveying their aim of providing me with the care necessary to maintain good health. Thank you!
- 5 out of 5 starsReviewed on 9/23/2025
The new digital online questionnaire for Empathy Systems is too invasive for personal information. Overboard and hard to navigate for senior patients like myself and my husband It is very impersonal we like talking to nurses and physicians in person that's what the definition of empathy is ! We love our doctors and nurses but the business model has changed their ability to engage in good bedside manner...
- 5 out of 5 starsReviewed on 9/24/2025
The dermatologist, the doctor is very professional, thorough, and understands my problem. Thank you so much. Have a beautiful day.
- 5 out of 5 starsReviewed on 9/13/2025
Nothing much else to say, except "check in "and "check out "people were very helpful, friendly and professional!
- 5 out of 5 starsReviewed on 9/13/2025
I really think April Farrell is a wonderful doctor and very informative. I do not like My Chart since you have to put in a code number to get into it. It takes forever for that code to appear in my e-mail.
- 3 out of 5 starsReviewed on 9/11/2025
I do like Dr. Farrell. I only wish she was available more often in the Winona MN clinic
- 5 out of 5 starsReviewed on 9/11/2025
I love Dr. Farrell, I wish she was easier to get into for appointments.
- 5 out of 5 starsReviewed on 9/10/2025
Dr. Farrell is excellent and knowledgeable doctor, and I trust her with my care!! I have recommended her to many family members. Staff is great as well!
- 5 out of 5 starsReviewed on 9/9/2025
Every interaction i have had has been respectful, informative, and professional
- 5 out of 5 starsReviewed on 9/6/2025
Appreciative of care by Dr. Farrell
- 5 out of 5 starsReviewed on 9/7/2025
Dr. Farrell was very detailed and knowledgeable and was very caring about what my thoughts and wishes and concerns were.
- 5 out of 5 starsReviewed on 8/17/2025
super fast, efficient, knowledgeable, and pleasant. :-)
- 5 out of 5 starsReviewed on 8/17/2025
Give them a raise
- 5 out of 5 starsReviewed on 8/17/2025
Dr. Farrell is very personable and answered all my concerns.
- 5 out of 5 starsReviewed on 8/14/2025
Good experience, thanks!
- 5 out of 5 starsReviewed on 8/14/2025
You are very lucky to have April Farrel on staff.
- 5 out of 5 starsReviewed on 8/9/2025
I needed another separate appointment that I couldn't get for 7 months and both Dr. Farrell and her nurse listened and did what they could to assist me...at least answered important questions. My care and treatment were professional.
- 5 out of 5 starsReviewed on 8/10/2025
Felt rushed.
- 5 out of 5 starsReviewed on 8/7/2025
My husband and I feel lucky to have Dr. Farrell as our dermatologist.
- 5 out of 5 starsReviewed on 8/5/2025
Love how the doctor and staff make you feel relaxed and confident that everything is going to be fine. Great bedside manor. Really like Dr. Farrell. Very professional, but so kind and caring. She listens when I have questions.
- 5 out of 5 starsReviewed on 8/6/2025
Everyone was very nice and caring and made me feel like a person, not just a number. Felt very comfortable throughout the whole experience.
- 5 out of 5 starsReviewed on 8/3/2025
Everyone was wonderful!
- 5 out of 5 starsReviewed on 8/1/2025
Under staffed with drs.
- 5 out of 5 starsReviewed on 8/1/2025
Several areas of concern were discovered during my appointment. I was told to treat these areas twice daily. While the areas of concern were printed out it would have been helpful for me to have a drawing actually showing where all the spots were.
- 3 out of 5 starsReviewed on 7/31/2025
I had other questions, but after exam she left and didn't ask me if I had additional questions.
- 5 out of 5 starsReviewed on 7/31/2025
Dr. Farrell is a wonderful, caring and professional physician. Glad I got established with her. I truly trust her with my healthcare needs.
- 5 out of 5 starsReviewed on 7/31/2025
Dr. Farrell is by far the best of the four dermatologists I've seen, probably as good as two of them combined, so I'm lucky to have her. Thank you.
- 5 out of 5 starsReviewed on 7/27/2025
Keep up the good work!
- 5 out of 5 starsReviewed on 11/14/2025
My Chart in transition has on some days been unavailable, on others it has locked me out. Not a good experience. Currently it doesn't remember my username or password, so not happy with it.
- 5 out of 5 starsReviewed on 11/14/2025
Everything was as it should be no problems at all
- 5 out of 5 starsReviewed on 11/14/2025
It's difficult to wait weeks for an appointment while watching a suspicious skin lesion grow.
- 5 out of 5 starsReviewed on 11/14/2025
Too many questions at check in. Staff and provider are great!
- 5 out of 5 starsReviewed on 11/14/2025
I want Dr. Farell to be my Dermatologist from now on. I have an appointment to return in 6 months.
- 5 out of 5 starsReviewed on 11/14/2025
Her assistant was great too!
- 5 out of 5 starsReviewed on 7/12/2025
Dr. Farrell was thorough and carful in her exam. I felt most assured by her and she helped me with planning for future care. This is the first time I've seen her and I'm very glad to be her patient!
- 5 out of 5 starsReviewed on 7/4/2025
Very good exam questions answered
- 5 out of 5 starsReviewed on 7/1/2025
I have full confidence in Dr. Farrell.
- 5 out of 5 starsReviewed on 7/2/2025
Professional and respectful. Thank you the exceptional care and customer service
- 5 out of 5 starsReviewed on 6/28/2025
good service in a timely manner. nice friendly staff.
- 5 out of 5 starsReviewed on 6/24/2025
Dr. Farrell is totally present in each appt I've had with her. She listens closely and educates on each step she takes, whether freezing a spot or taking a biopsy. I really appreciate her thorough exams and friendly manner.
- 5 out of 5 starsReviewed on 6/21/2025
Dr Farrell is the best!
- 5 out of 5 starsReviewed on 6/21/2025
Great provider
- 5 out of 5 starsReviewed on 6/19/2025
Dr. Farrell is professional, knowledgeable, friendly.
- 5 out of 5 starsReviewed on 6/19/2025
We are very beginning phase of diagnosis and treatment, but so far I am impressed and eager to get pathology reports, treatment recommendations, and hopefully, get results.
- 5 out of 5 starsReviewed on 6/17/2025
Thank you for making me feel special!!
- 5 out of 5 starsReviewed on 6/13/2025
All were very personable, polite an professional.
- 4 out of 5 starsReviewed on 6/13/2025
I received another person's after visit summary along with mine, which I did not think was very professional. That check-out person was not on the ball!
- 5 out of 5 starsReviewed on 6/15/2025
I was unable to check in online when I arrived. This occasionally occurs for some unknown reason.
- 5 out of 5 starsReviewed on 6/10/2025
very efficient!
- 5 out of 5 starsReviewed on 6/7/2025
Provider was very thorough and I was comfortable with procedure.
- 5 out of 5 starsReviewed on 6/7/2025
I have no complaints about the service provider.
- 5 out of 5 starsReviewed on 6/6/2025
For everything it was great! The only thing I didn't realize was that I needed to check out. I'm sure it was that I misunderstood, but it caused me to not get the information I need when I got home.
- 5 out of 5 starsReviewed on 5/31/2025
Dr. Farrell is thorough and professional.
- 5 out of 5 starsReviewed on 5/31/2025
Excellent experience!
- 5 out of 5 starsReviewed on 5/24/2025
Great doctor and nurse
- 5 out of 5 starsReviewed on 5/23/2025
I was late and they checked me in after checking to see if it was ok! I would have understood if they couldn't because I know how busy that department is! Many thanks
- 5 out of 5 starsReviewed on 5/23/2025
Dr seemed on a time crunch. Sort of in and out. She did what she was suppose to do but it was such a quick "bing bang, thank you, and out the door"..
- 4 out of 5 starsReviewed on 5/17/2025
I wish there were terms for skin conditions and features that I could understand. Plain English, if you will.f
- 5 out of 5 starsReviewed on 5/17/2025
All good....
- 5 out of 5 starsReviewed on 5/15/2025
Very thorough. I felt very comfortable with her.
- 5 out of 5 starsReviewed on 5/15/2025
Dr Farrell is an excellent doctor. I've been a patient for a long time and wish to continue to see her as my dermatologist.
- 5 out of 5 starsReviewed on 5/17/2025
Fantastic care!
- 5 out of 5 starsReviewed on 5/10/2025
It was very print and effecient
- 5 out of 5 starsReviewed on 5/9/2025
They were very understanding and wonderful for making it for me to know what they were doing.
- 5 out of 5 starsReviewed on 5/10/2025
Dr Farrell is amazing. She takes time to explain everything before she does it. She listens to my concerns. She is a real asset to Gundersen.
- 5 out of 5 starsReviewed on 5/8/2025
Dr. April and her staff are exceptional
- 5 out of 5 starsReviewed on 5/2/2025
She is a wonderful Dr.
- 5 out of 5 starsReviewed on 4/29/2025
I love, love, love the workers in the Gift Shop! They are helpful, relaxed, funny, friendly. They go the extra mile to assist! One of my favorite places to shop!